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5 Things Your Business Website Must Be
There are some Essential Things for which must be done for Business Website .
Website Essentials
It’s difficult to figure our sometimes what your website should be, because websites are so flexible. They can do so many things for you. Websites can give out information, they can show videos, they can distribute podcasts, a can sell things by e-commerce, they can act as a library of information for your customers, they can host forums, blogs, interactive chat, they can act as your product catalog, they can host webinars, they can make giveaways, collect details, show your wares in 3D and so on and so on. They are the Swiss Army knives of business.Not only can websites do all these things for you, they can usually do them more quickly, saving you money, man-hours and resources. Websites work 24/7, and once you have set them up they are a very low cost way of providing services.
However, that flexibility is the good point and the bad point of websites. It is so easy to lose focus on what your website should be doing for you. So let’s refocus on 5 Must Haves.
However, that flexibility is the good point and the bad point of websites. It is so easy to lose focus on what your website should be doing for you. So let’s refocus on 5 Must Haves.
Website Essential #1: Build Assets
This is the most important mindset about your website. In fact, building business assets goes through to the whole philosophy of a business model. Think of your website as creating long-term value. This was highlighted in a previous post, so I will refer you to that too.
These assets can be categorized as brand assets, and prospect and customer assets.
Brand assets – of course your site should be the embodiment of your brand. Remember, you are not there in person! You should think about the image you want to project, what you want visitors to think of you, and the authority you want to project. A website can be promoted or branded through the Digital Marketing and Online Reputation Management . Digital Marketing includes Search Engine Optimization , Social Media Optimization , Search Engine Marketing and these are the different techniques of promoting a website and Online Reputation Management Services can convert negative image of your website into positive .It will help in making your website branded as every client wants to work with organization which have positive online image .
Basically, you need calls to action on your site, and reasons for the customer to interact. You should be gently nudging visitors into one interaction or another which goes to building a list, a relationship or a sales lead in some way. Look in “The Attention Business” for “Most Desired Interactions” and how they help your focus your site on what your business needs.
The names you gather from your site are your business assets. They do not belong to Google or Facebook and are not reliant on your contuing marketing spend. They are your business assets, so you should nurture them.
These assets can be categorized as brand assets, and prospect and customer assets.
Brand assets – of course your site should be the embodiment of your brand. Remember, you are not there in person! You should think about the image you want to project, what you want visitors to think of you, and the authority you want to project. A website can be promoted or branded through the Digital Marketing and Online Reputation Management . Digital Marketing includes Search Engine Optimization , Social Media Optimization , Search Engine Marketing and these are the different techniques of promoting a website and Online Reputation Management Services can convert negative image of your website into positive .It will help in making your website branded as every client wants to work with organization which have positive online image .
Basically, you need calls to action on your site, and reasons for the customer to interact. You should be gently nudging visitors into one interaction or another which goes to building a list, a relationship or a sales lead in some way. Look in “The Attention Business” for “Most Desired Interactions” and how they help your focus your site on what your business needs.
The names you gather from your site are your business assets. They do not belong to Google or Facebook and are not reliant on your contuing marketing spend. They are your business assets, so you should nurture them.
Website Essential #2: Go Mobile
Going mobile is the second essential of a website in 2014. You have to go mobile-enabled and responsive. There is no sense building a website that isn’t.
There are way more tablets and smart phones out there than there are laptops and desktops, and they are used way more often. Sales of mobile devices have now exceeding 1 BILLION per year. they dwarf the sales of laptops, desktops etc. Already, 78% of Facebook’s pageviews are on smartphones. That can be a scary figure if you have an old-fashioned website – even one a couple of years old!
It used to be expensive to get a website that functioned well on a smartphone, but that is no longer true. Up until a year or so ago, designers would actually create two whole sites if you wanted to be mobile friendly! They would build the site and then another site that worked well on mobile. Imagine maintaining both those websites at once!
Now you can get your developer to use a responsive framework to build your site; or if you’re doing things yourself, you can choose one of the responsive frameworks on WordPress for instance. You must insist on this.
There are way more tablets and smart phones out there than there are laptops and desktops, and they are used way more often. Sales of mobile devices have now exceeding 1 BILLION per year. they dwarf the sales of laptops, desktops etc. Already, 78% of Facebook’s pageviews are on smartphones. That can be a scary figure if you have an old-fashioned website – even one a couple of years old!
It used to be expensive to get a website that functioned well on a smartphone, but that is no longer true. Up until a year or so ago, designers would actually create two whole sites if you wanted to be mobile friendly! They would build the site and then another site that worked well on mobile. Imagine maintaining both those websites at once!
Now you can get your developer to use a responsive framework to build your site; or if you’re doing things yourself, you can choose one of the responsive frameworks on WordPress for instance. You must insist on this.
Website Essential #3: Promotion of Website
For Promotion of Website there are many technologies like Social Media Marketing.Social Media Marketing is the process of promoting the website through social media platforms and through paid marketing like PPC.There are several social media marketing service providers in new york.They have experts for promoting your website .
Website Essential #4: Simplicity, and Simple Navigation
The French writer, Antoine de Saint Exupery, said that perfection was achieved not when everything had been added, but when everything unnecessary had been taken away.
Remember to put your most important calls to action high on the right-hand side. Eye-tracking studies have shown that this area is by far the favourite resting place for eyeballs in the first ten seconds of viewing the page. That is why Amazon placed their buy button in that top right position, and if you have a Google Toolbar that is where the Google search box resides.
Clearly, there are some big, successful websites out there with plenty of clutter on the page. Amazon is an obvious example, but if you look at the homepage, or your Amazon homepage, since it is customised to you as a user, it is simple and single-minded in its purpose.
So visitors should find what they want easily and without getting confused. More importantly, your visitors should find what you want them to find and what you want them to do online. Again this comes down to your Most Desired Interactions. Once you are clear what you want visitors to do in your site, design issues very easily sort themselves out.
Remember to put your most important calls to action high on the right-hand side. Eye-tracking studies have shown that this area is by far the favourite resting place for eyeballs in the first ten seconds of viewing the page. That is why Amazon placed their buy button in that top right position, and if you have a Google Toolbar that is where the Google search box resides.
Clearly, there are some big, successful websites out there with plenty of clutter on the page. Amazon is an obvious example, but if you look at the homepage, or your Amazon homepage, since it is customised to you as a user, it is simple and single-minded in its purpose.
So visitors should find what they want easily and without getting confused. More importantly, your visitors should find what you want them to find and what you want them to do online. Again this comes down to your Most Desired Interactions. Once you are clear what you want visitors to do in your site, design issues very easily sort themselves out.
Website Essential #5: Advertising your Business Website
The last but not the least is to advertise your business website online. A person should advertise their business website it will promote their website .
All this sounds very common sense and obvious. However, remember that the reason why most websites, especially smaller websites, become confusing and sometimes difficult to navigate is that the website owner has given a list of pages and desired functions to the website designer. The website designer usually has her own priorities around doing the work quickly and easily. Very often the designer will choose to use a framework she has used before, and will simply fit your content and the functions you wanted on top of that framework. Not surprisingly, this can result in confusing results, since you have effectively got your own content fitted on top of someone else’s navigation logic.
All this sounds very common sense and obvious. However, remember that the reason why most websites, especially smaller websites, become confusing and sometimes difficult to navigate is that the website owner has given a list of pages and desired functions to the website designer. The website designer usually has her own priorities around doing the work quickly and easily. Very often the designer will choose to use a framework she has used before, and will simply fit your content and the functions you wanted on top of that framework. Not surprisingly, this can result in confusing results, since you have effectively got your own content fitted on top of someone else’s navigation logic.
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