OVERVIEW

MILK MUSTACHE TOUR HOSTS FREE EVENTS TO ENCOURAGE LITTLE ROCK MOMS TO �MILK THE MOMENT� The 2010 Milk Mustache Mobile Tour Urges Little Rock Area Residents to Build Strong Families WHAT: The National "got milk?®" Milk Mustache Mobile Tour is crossing the country from March to September to help celebrate those special moments that families share around the dinner table and show moms that serving milk at dinnertime is an easy, and affordable, way to help make sure their families get the nutrition they need. From May 28-30 the 2010 Milk Mustache Mobile �Milk the Moment� Tour will be cruising through Litte Rock hosting free local events that feature a variety of fun and educational activities for the entire family. LITTLE ROCK EVENT SCHEDULE & DETAILS: Friday, May 28 River Fest 500 President Clinton Avenue Little Rock, AR 72201 6 p.m. - 9 p.m. Saturday, May 29 River Fest 10 a.m. - 7 p.m. Sunday, May 30 River Fest 1 p.m. - 7 p.m. ON-SITE ACTIVITES: At the �Milk the Moment� Tour events in Little Rock residents can: Pose for celebrity-inspired souvenir Milk Mustache photos �Aim� toward good health by participating in a football toss activity that focuses on the importance of eating healthy and physical activity Interact with a local registered dietitian about the benefits of milk and how it can help build strong families Receive an exclusive, behind-the-scenes peek at the latest news from the campaign, including welcome messages from Milk Mustache celebrities Explore an interactive display that puts milk head-to-head with other dinnertime beverage choices Sample ice-cold lowfat and fat free milk from local dairies: Coleman and Hiland Dairies. �Pass the Gallon� through Facebook to benefit Feeding America and ensure all moms can help build strong families with milk FOR MORE INFORMATION: For more information visit whymilk.com or contact Megan Greve at mgreve@webershandwick.com.

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