Most Popular Social Media Platform

Facebook is a social networking site where users connect with each other and various forms of content and applications. Facebook has over 500 million active users and that number continues to grow steadily. It is the third most trafficked website in the world and the most-trafficked social media site in the world.

Because Facebook is the largest social network, having a Facebook Business Page is a great way to stay connected with prospects and customers on a site they likely visit on a daily basis. It also allows you to facilitate a more personal connection with your audience. You’ll be able to share company insights, industry updates, pictures, videos, and more with your audience. You’ll also be able to get your fans’ opinions via polls and comments on your updates.

Facebook Business Goals

Because of the sheer number of users on Facebook, a segment of your audience is represented on this network. For a business, there are five primary goals for connecting with the Social Networking Sites: Build relationships with clients and potential clientsEstablish a presence for your business on Facebook through a Business Page Leverage viral features to strengthen brand awarenessGenerate traffic, links, and leads naturally through viral featuresPotentially buy target ads to prospects via Facebook advertising network, which offers an extensive set of demographic and psychographic information not available anywhere elseCustomers who might be interested in company information you distribute through your news feed. Industry contacts, such as members of professional organizations in your area. Bloggers in your area who might write blog articles about significant company news.Members of the media who regularly cover your products. They will receive notifications of your activity. Build Your Network on Facebook. After creating your personal profile on Facebook, you should build your network of friends that might be interested in your niche and could share it with their (many) friends. This is often the best way to get your first Facebook Business Page “likes.” Here are some ideas for people you should try adding to your friend’s list:

Create a Facebook Business Page.

While most Facebook links bring no SEO value, Facebook is growing rapidly and new and imaginative applications crop up every day. Creating a page will enable you to begin growing your online community. Facebook users can “like” your page to add themselves to your community, write on your Wall, and participate in other ways. This can also be an invaluable way for you to communicate with “fans” down the road. 

To create a Facebook page or company profile: Applicatios Go to the FacebookPages page and click “Create Page.”Click the radio button for the category that best describes your business: Local if your business has a local focus (such as a restaurant), Brand or Product for a national brand or online company, or Artist, Band, or Public Figure.From the corresponding drop-down menu, select the best subcategory is for your business.(such as Technology/Service). Choose carefully because this is not simple to change.Enter your business/product/brand name (again, choose carefully) and click Create Page.Enter a short description of your business and a website address in the “Add Information To This Page” area.Upload your logo as a photo/image.Add events, videos, and photos.Click your business name in the top left corner and then click Publish this page to make your new Facebook page visible.From your new profile page, Most Popular Social Media Apps. This makes you the first “fan” of your business.Customize your pageapplicationssuch as Simply RSS (to subscribe to your blog posts), the Testimonials application, and other applications and content.