26
Jun, 2017
Atlanta SEO company

Atlanta SEO Services Will Help Your Business Generate More Lead

Need More Leads? Atlanta SEO Services Can Help

If people cannot find your business’ website on the internet, it too will fail. Therefore, it is crucial to the success of a business’ marketing efforts to employ effective search engine optimization techniques to make it possible for people to find their website. It can be extremely helpful to any website to use search engine optimization, but it must be done correctly.

SEO is no more than structuring a website to get the highest search engine ranking possible. Search engine optimization is an incredibly large virtual business. Below are a few tips from Atlanta SEO Services that will aid your business website with SEO.

Also, tracking software will be very beneficial for any business before the start or any online SEO or marketing campaign. By keeping track of the various SEO aspects will make it possible to change any adverse trends quickly. The business should monitor and always notice where they stand in the search engine rankings. It’s a good practice for a business to monitor their page rank standings to ascertain if their SEO efforts are getting the desired results. One easy way to track the progress is by using the Google Analytics tool.

Include relevant RSS feeds on your company’s website. With RSS feeds, websites are updated regularly and the RSS feeds are considered as new site content. Your company can start its own RSS feed by posting related information to the site on a frequent basis.  A business should try to encourage users to become subscribers to their own RSS feed.

A business listed and verified on Google Places and Yahoo can gain a lot more visibility through the search engines. These are free services and by being listed will enhance the potential for online customers to find your website.  A business should always take up free venues of publicity.

Spiders sent out by search engines are constantly on the lookout for fresh content. A blog or website is an excellent way to attract these spiders because a business can update it constantly.  Web sites will gain backlinks from other websites sharing the relevant and unique content, thus, resulting in increased traffic. Once the content is shared, the business can expect additional visitors to the site.

To increase a company’s internet presence it will require updating the content and ensure that the content is current and relevant on the website. If the content is outdated, readers will tend to quickly leave the website. SEO or optimize pages, titles, content, and images throughout the website with the main keywords, as well as relevant keywords.

All websites require proofreading the content carefully to ensure that the copy or content is readable to the search engines marketing, as well as, keeping the content on the website enticing enough for visitors to want to see more. Also, check to make sure that keywords are not abbreviated and spelled out correctly and that the content is grammatically correct. Otherwise, the website may be at risk of having search engines lower the ranking.

26
Jun, 2017
Atlanta SEO Services

Atlanta SEO Services Key Elements of Building A Successful Website

Like any other products or services on the market and no different on the internet with products, there are countless ways in terms of the direction that your business can choose to go with in the creation and design of a website. Atlanta SEO Services outlines some guidance below on designing a successful website.

Marketing on the internet has changed over the years, requiring websites to garner interactive use with visitors to the site. Years past many websites only encompassed only simple static pages with business cards that featured very little information about the business and a phone number, email or link at the bottom of the Digital Marketing Agency These days, people shopping on the internet have many options to choose from and perform product research prior to buying an item. As such, it requires a significant amount of marketing to encourage them to purchase your company’s products or services versus another business marketing online.

There are several elements that a business must consider when creating a website that is appealing and attracts customers. Consideration must be given to the design and graphical representation ofthe website, also if required, a business must give due consideration to the sales page, along withcustomer tracking or follow-up capabilities. Atlanta SEO Company, the website must grab the attention of potential customers to entice them to buy. The use of technology on the website will enable your business to do so.

Website design/graphics: As you may very well know, after spending any amount of time at all searching around on the internet you’ve probably seen some graphics on many websites that are astonishing. Whereby, the website design and graphics are awesome with some of everything, Interactive Search Marketing and fancy designs that jump right out at you. The graphical design may seem appealing and companies may very well assume that they must make their website graphically intense, but this isn’t necessary at all. In reality a website is created to do just one thing and one thing only: that is to convert visitors or potential customers into buyers or generate leads and at Atlanta SEO Services this is our primary focus. In many cases, a simple website will work just as well or even better than one that is bold and flashy graphically. However, a website that contains nothing but words is not desirable either, because visitors will quickly become bored and leave the website.  

Placing attractive graphics on the website that are specific to the product combined with original content designed to capture customers is all that it takes. Your business will certainly want to have a header that incorporates their logo which is at the very top of the webpage on a graphical bar and displayed on all web-pages. In addition, it would be very helpful for your business to include pictures of products or details of services being offered.

Customer Tracking and follow up: Once the website is up and functioning where people are actually visiting, you want to make sure that the capability to capture some of their information exist. Why you may ask, because if they don’t become a customer the very first visit your company has no way to follow up with them after they have reviewed your website and have left. One of the best ways to do this is through the use of an email auto-responder. An email auto-responder is no more than a software program that will allow a business to load pre-written correspondence to send to prospective customers at regular intervals.

Your business can entice visitors by offering them something free or a value proposition to get them to submit their name and e-mail address on a opt-in form positioned on the front page of the website. For them doing so, in return the company gains their concurrence to send them follow-up messages through the email auto-responder.  Usually, the follow-up emails are in the form of tips and valuable information pertaining to the subject of the product or service the business is offering. These follow-up messages won’t necessarily be sales messages, but they will enable the business to stay in touch with prospects for future offers, such as sales, coupons, and other services.

Offering any helpful tips and information pertaining to the products or Trusted Digital Marketing Experts they’re interested in is often valued by the prospects and they may stay on the business’ mailing list for some time and eventually buy or become a customer.