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About White Castle

White Castle

White Castle is an American regional fast food hamburger restaurant chain located in the Midwestern and Southern United States as well as in the New York metropolitan area, generally credited as the first fast food chain in the US. It is known for its small, square hamburgers. Sometimes referred to as "sliders", the burgers were priced at five cents until the 1940s, and remained at ten cents for years thereafter. For several years, when the original burgers sold for five cents, White Castle periodically ran promotional ads in local newspapers which contained coupons offering five burgers for ten cents, takeout only.

History

White Castle was founded in 1921 in Wichita, Kansas.The original location was the NW corner of First and Main.Cook Walt A. Anderson partnered with insurance man Edgar Waldo "Billy" A. Ingram to make White Castle into a chain of restaurants and market White Castle. At the time, Americans were hesitant to eat ground beef after Upton Sinclair's 1906 novel The Jungle had publicized the poor sanitation practices of the meat packing industry. The founders set out to change the public's perception of the cleanliness of the industry.

Marketing

White Castle also markets its sandwiches in 30-hamburger boxes, called a Crave Case. The figure of 30 burgers represents the number that can be produced on one of its standard grills at the same time. In some stores, a "Crave Crate" is offered, with the contents being 100 burgers.

Every year on Valentine's Day, White Castle offers to reserve a candlelit table for two, complete with a server.

In 2003, White Castle unveiled a new logo, but has been promoting the slogan "What You Crave" since 1994.

Countries formerly with White Castle
Malaysia Malaysia 1989/90
Japan Japan
Singapore Singapore
Mexico Mexico 1996

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