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About Whataburger

Whataburger


Whataburger is a privately held, American regional fast food restaurant chain that specializes in hamburgers. The company, founded by Harmon Dobson and Paul Burton, opened its first restaurant in Corpus Christi, Texas, in 1950. The chain is owned and operated by the Dobson family, along with 25 franchisers.As of September 2012, there are over 735 Whataburger stores across the Southern United States region.

Whataburger was known for many years for its distinct A-framed orange-and-white stripe-roofed buildings. The first A-frame restaurant was built in Odessa, Texas, and is now a historical landmark.

History

Early years

In 1950, Harmon Dobson and Paul Burton were looking to open a hamburger restaurant. Dobson's goal was to "make a better burger that took two hands to hold and tasted so good that when you took a bite you would say 'What a burger!'" In June 1950, Dobson was granted the Whataburger trademark. In August of that year they opened their first location on Ayers Street in Corpus Christi, Texas, across from Del Mar College.The store sold burgers for 25 cents, and also sold drinks and chip.

1960s and 70s

By 1960, there were stores operating across Texas, Florida, and Tennessee.Inspired by his love for flying, Dobson designed the orange and white striped A-frame store in Odessa, Texas, in 1961.

1980s and 90s

In 1980, the company opened its 300th store.In 1982, three Corpus Christi stores began 24/7 service.In 1983, the company added Breakfast on a Bun, the Whatachick'n sandwich and breakfast taquitos to its menu.In 1987, it opened its 400th store,and also shut down operations in California.

000-present

On August 8, 2000, Whataburger celebrated its 50th anniversary with 575 operating stores. In 2003, it hired Austin-based advertising firm McGarrah Jessee,which created an advertising campaign featuring the gravelly voice of Ohio actor William Bassett.In 2007, the company achieved 700 stores in ten states with annual revenue of $1 billion.

Corporate affairs

Headquarters and offices

The company is headquartered in 300 Concord Plaza Drive, a 140,000-square-foot (13,000 m2) building in San Antonio.The company has field offices in San Antonio and in Irving in Dallas-Fort Worth.

What-A-Burger and similar stores

See also: What-A-Burger

Whataburger is sometimes confused with the What-A-Burger (note hyphens) chain of family-operated restaurants in Virginia, North Carolina and South Carolina. The first What-A-Burger store opened in 1950 by entrepreneur Jack Branch near Newport News, Virginia at Newport News Circle (intersection of Jefferson Avenue and U. S. Route 258) in the former Warwick County. Branch's first location predated the first Texas Whataburger restaurant slightly;[citation needed] the move took place after a modernization project involving the traffic circle.

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