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About Taco Bell

Taco Bell

Taco Bell is an American chain of fast-food restaurants based in Irvine, California. A subsidiary of Yum! Brands, Inc., they serve a variety of Tex-Mex foods including tacos, burritos, quesadillas, nachos, other specialty items, and a variety of "value menu" items. Taco Bell serves more than 2 billion customers each year in more than 6,500 restaurants mostly in the U.S., more than 80 percent of which are owned and operated by independent franchisees.

History

Founding and growth

Taco Bell was founded by Glen Bell, who first opened a hot dog stand called Bell’s Drive-In in San Bernardino, California in 1946 when he was 23 years old. Six years later, he sold the stand and opened a new one two years later, this time selling tacos under the name of Taco-Tia.
Concepts
A co-branded KFC-Taco Bell in Oscoda, Michigan

In 1991, Taco Bell opened the first Taco Bell Express in San Francisco. This concept is a reduced-size restaurant with a limited menu (primarily items priced under $1), meant to emphasize volume.Taco Bell Express locations operate primarily inside convenience stores, truck stops, shopping malls, and airports.n March 2001, Taco Bell announced a promotion to coincide with the re-entry of the Mir space station. They towed a large target out into the Pacific Ocean, announcing that if the target was hit by a falling piece of Mir, every person in the United States would be entitled to a free Taco Bell taco. The company bought a sizable insurance policy for this gamble.

Advertising
In March 2001, Taco Bell announced a promotion to coincide with the re-entry of the Mir space station. They towed a large target out into the Pacific Ocean, announcing that if the target was hit by a falling piece of Mir, every person in the United States would be entitled to a free Taco Bell taco. The company bought a sizable insurance policy for this gamble.

Discontinued menu items

In the late 1970s, Taco Bell introduced the Bell Beefer, sloppy joe like with taco-seasoned ground beef on a hamburger bun with cheese, lettuce, and tomato. The Beefer was removed from the menu in the late-1980s to keep a strictly Tex Mex-inspired line up.

Outside the United States.

Australia

Taco Bell first opened in Australia in September 1981, but Taco Bell was ordered to change its name after the owner of a local restaurant successfully sued Taco Bell for misleading conduct.[48] The local restaurant was called "Taco Bell's Casa" and had been operating in Australia since the 1970s.

Canada

Taco Bell has been present in Canada since 1981, with the first store opening in Windsor, Ontario. For some time it was possible to order draft beer with one's order. Taco Bell offers free soda refills in its stores.

India

India's first Taco Bell outlet opened at the Mantri Square mall, Bangalore.[56] Another outlet at the Gopalan Mall, Bangalore opened in February 2011.

Poland

The first Polish Taco Bell store was opened in 1993. Following an aggressive campaign of expansion, Taco Bell's efforts soon withered, and the chain withdrew from Poland shortly thereafter.

Singapore

Taco Bell in Singapore existed for a number of years, mostly as combination stores with KFC such as the one that operated at the Funan Digital Life Mall, but in 2008, Taco Bell completely pulled out of Singapore.

South Korea

There are currently two locations in Seoul, in the Itaewon and Hongdae districts, which attract the most foreigners and college students. The two branches opened in the summer of 2010, Itaewon's branch coming first. A Taco Bell had long been a presence at the U.S. Army's Yongsan Garrison, which is off-limits to non-military people, and for a time there was a tongue-in-cheek grassroots campaign by non-Korean, non-military foreigners in Seoul to get another Taco Bell location

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