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About Sonic Drive-In

Sonic Drive-in

From Wikipedia, the free encyclopedia
For the Sega video game character and series,

Company profile

Although Sonic has operated since the early 1950s, Sonic Corp. incorporated in the state of Delaware in 1990. It has its corporate headquarters in Oklahoma City, Oklahoma; the headquarters building features a dine-in Sonic restaurant in an adjacent building. Its stock trades on NASDAQ with the symbol SONC.[8] Company restaurants are owned and operated by Sonic Restaurants, Inc., a wholly owned subsidiary. Total 2011 revenues were approximately $546 million with net income of $19 million.
Menu items and venue
Jr. Deluxe Burger from Sonic Drive-In.
The Jr. Deluxe Burger, a value menu item.

Sonic's menu consists of some classic fast food items, such as hamburgers, and french fries as well as other "carnival-like" fare such as onion rings, corndogs, and chilli hotdogs. Other items that are special to Sonic's menu include Breakfast Toaster sandwiches (made with Texas toast instead of the typical bun) and Cheddar Peppers. Drink options include soft drinks, slushes and milkshake. Customers can combine various drinks and flavors to create thousands of possible drink combinations.Ice cream desserts include sundaes and banana splits. Sometimes they have corndogs for 50 cents. The company publishes nutritional information on its products on its corporate website.

From Wikipedia, the free encyclopedia
For the Sega video game character and series,

Company profile

Although Sonic has operated since the early 1950s, Sonic Corp. incorporated in the state of Delaware in 1990. It has its corporate headquarters in Oklahoma City, Oklahoma; the headquarters building features a dine-in Sonic restaurant in an adjacent building. Its stock trades on NASDAQ with the symbol SONC.[8] Company restaurants are owned and operated by Sonic Restaurants, Inc., a wholly owned subsidiary. Total 2011 revenues were approximately $546 million with net income of $19 million.
Menu items and venue
Jr. Deluxe Burger from Sonic Drive-In.
The Jr. Deluxe Burger, a value menu item.

Sonic's menu consists of some classic fast food items, such as hamburgers, and french fries as well as other "carnival-like" fare such as onion rings, corndogs, and chilli hotdogs. Other items that are special to Sonic's menu include Breakfast Toaster sandwiches (made with Texas toast instead of the typical bun) and Cheddar Peppers. Drink options include soft drinks, slushes and milkshake. Customers can combine various drinks and flavors to create thousands of possible drink combinations.Ice cream desserts include sundaes and banana splits. Sometimes they have corndogs for 50 cents. The company publishes nutritional information on its products on its corporate website.

History

1950s

Following World War II, Sonic founder Troy N. Smith Sr. returned to his hometown of Seminole, Oklahoma, where he became employed as a milkman. He decided to work delivering bread because bread was not as heavy as milk. Soon afterwards, Smith purchased the Cottage Cafe, a little diner in Shawnee, Oklahoma. Before long he sold it and opened a fast food restaurant, Troy's Pan Full of Chicken, on the edge of town. In 1953, Smith went in with a business partner to purchase a five-acre parcel of land that had a log house and a walk-up root beer stand, already named the Top Hat. The two men continued with the operation of the root beer stand and converted the log house into a steak restaurant. After realizing that the stand was averaging $700 a week in the sale of root beer, hamburgers and hot dogs, Smith decided to focus on the more-profitable root beer stand. He also bought out his business partner.

From Wikipedia, the free encyclopedia
For the Sega video game character and series,

Company profile

Although Sonic has operated since the early 1950s, Sonic Corp. incorporated in the state of Delaware in 1990. It has its corporate headquarters in Oklahoma City, Oklahoma; the headquarters building features a dine-in Sonic restaurant in an adjacent building. Its stock trades on NASDAQ with the symbol SONC.[8] Company restaurants are owned and operated by Sonic Restaurants, Inc., a wholly owned subsidiary. Total 2011 revenues were approximately $546 million with net income of $19 million.
Menu items and venue
Jr. Deluxe Burger from Sonic Drive-In.
The Jr. Deluxe Burger, a value menu item.

Sonic's menu consists of some classic fast food items, such as hamburgers, and french fries as well as other "carnival-like" fare such as onion rings, corndogs, and chilli hotdogs. Other items that are special to Sonic's menu include Breakfast Toaster sandwiches (made with Texas toast instead of the typical bun) and Cheddar Peppers. Drink options include soft drinks, slushes and milkshake. Customers can combine various drinks and flavors to create thousands of possible drink combinations.Ice cream desserts include sundaes and banana splits. Sometimes they have corndogs for 50 cents. The company publishes nutritional information on its products on its corporate website.

1960s and 1970s

An old Sonic Drive-In menu at the Oklahoma History Center in Oklahoma City.

Sonic's founders formed Sonic Supply as a supply and distribution division in the 1960s. Under Smith, longtime franchise holders Marvin Jirous and Matt Kinslow were hired to run the division. In 1973, Sonic Supply was restructured as a franchise company that was briefly named Sonic Systems of America, which provided franchisees with equipment, building plans, and basic operational instructions. As the company grew into a regionally known operation during the 1960s and 1970s, the drive-ins were located mainly in small towns in Oklahoma, Texas, Kansas, New Mexico, Missouri and Arkansas. In 1967, the year Pappe died, there were 41 drive-in locations. By 1972, this number had risen to 165, and by 1978, 1,000.

1980s and 1990s

Sonic's Bricktown headquarters in Oklahoma City, Oklahoma (2007).

In 1983, the company's board of directors saw the need for change.

2000s

Hudson was named chairman of Sonic Corp. in January 2000.

Celebrating its 50th birthday in 2003, Sonic briefly added the Birthday Cake Shake to the menu.As a part of the anniversary celebration, Pickle-O's returned for a limited time (but still pop up from time to time)

2010s

In January, 2010 Sonic announced that they will begin switching to cage-free eggs, gestation-crate-free pork, and chickens killed using controlled-atmosphere killing methods instead of traditional shackling and water-stunning.

Sonic Beach
Sonic Beach logo

In June 2011, the first location under the name Sonic Beach was opened in Homestead, Florida. A second location, opened in Ft. Lauderdale, Florida, in November 2011, lacks the usual drive-in stalls due to its beach-side location. Both locations also include outdoor seating and flatscreen televisions. A third location was opened in Miami Gardens across from SunLife Stadium. The fourth location was opened January 2014 in Lauderhill.

Advertising

Sonic ran its first television advertisement in 1977.During the early 1980s, actor Tom Bosley was featured in the company's commercials.One of the company's most memorable advertising campaigns, which ran from 1987 to 1993, featured Frankie Avalon.In May 1999, the company began a new campaign featuring the character Katie the Carhop.
An old Sonic Drive-In menu at the Oklahoma History Center in Oklahoma City.

Sonic's founders formed Sonic Supply as a supply and distribution division in the 1960s. Under Smith, longtime franchise holders Marvin Jirous and Matt Kinslow were hired to run the division. In 1973, Sonic Supply was restructured as a franchise company that was briefly named Sonic Systems of America, which provided franchisees with equipment, building plans, and basic operational instructions. As the company grew into a regionally known operation during the 1960s and 1970s, the drive-ins were located mainly in small towns in Oklahoma, Texas, Kansas, New Mexico, Missouri and Arkansas. In 1967, the year Pappe died, there were 41 drive-in locations. By 1972, this number had risen to 165, and by 1978, 1,000.

1980s and 1990s

Sonic's Bricktown headquarters in Oklahoma City, Oklahoma (2007).

In 1983, the company's board of directors saw the need for change.

2000s

Hudson was named chairman of Sonic Corp. in January 2000.

Celebrating its 50th birthday in 2003, Sonic briefly added the Birthday Cake Shake to the menu.As a part of the anniversary celebration, Pickle-O's returned for a limited time (but still pop up from time to time)

2010s

In January, 2010 Sonic announced that they will begin switching to cage-free eggs, gestation-crate-free pork, and chickens killed using controlled-atmosphere killing methods instead of traditional shackling and water-stunning.

Sonic Beach
Sonic Beach logo

In June 2011, the first location under the name Sonic Beach was opened in Homestead, Florida. A second location, opened in Ft. Lauderdale, Florida, in November 2011, lacks the usual drive-in stalls due to its beach-side location. Both locations also include outdoor seating and flatscreen televisions. A third location was opened in Miami Gardens across from SunLife Stadium. The fourth location was opened January 2014 in Lauderhill.


An old Sonic Drive-In menu at the Oklahoma History Center in Oklahoma City.

Sonic's founders formed Sonic Supply as a supply and distribution division in the 1960s. Under Smith, longtime franchise holders Marvin Jirous and Matt Kinslow were hired to run the division. In 1973, Sonic Supply was restructured as a franchise company that was briefly named Sonic Systems of America, which provided franchisees with equipment, building plans, and basic operational instructions. As the company grew into a regionally known operation during the 1960s and 1970s, the drive-ins were located mainly in small towns in Oklahoma, Texas, Kansas, New Mexico, Missouri and Arkansas. In 1967, the year Pappe died, there were 41 drive-in locations. By 1972, this number had risen to 165, and by 1978, 1,000.

1980s and 1990s
Sonic's Bricktown headquarters in Oklahoma City, Oklahoma (2007).

In 1983, the company's board of directors saw the need for change.

2000s

Hudson was named chairman of Sonic Corp. in January 2000.

Celebrating its 50th birthday in 2003, Sonic briefly added the Birthday Cake Shake to the menu.As a part of the anniversary celebration, Pickle-O's returned for a limited time (but still pop up from time to time)

2010s

In January, 2010 Sonic announced that they will begin switching to cage-free eggs, gestation-crate-free pork, and chickens killed using controlled-atmosphere killing methods instead of traditional shackling and water-stunning.

Sonic Beach
Sonic Beach logo

In June 2011, the first location under the name Sonic Beach was opened in Homestead, Florida. A second location, opened in Ft. Lauderdale, Florida, in November 2011, lacks the usual drive-in stalls due to its beach-side location. Both locations also include outdoor seating and flatscreen televisions. A third location was opened in Miami Gardens across from SunLife Stadium. The fourth location was opened January 2014 in Lauderhill.

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