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About Popeyes Louisiana Kitchen

Popeyes Louisiana Kitchen

Popeyes Louisiana Kitchen is an American chain of fried chicken fast food restaurants founded in 1972 in New Orleans, Louisiana. Often referred to as Popeyes and sometimes as Popeyes Chicken & Biscuits or Popeyes Chicken & Seafood,[citation needed] it was acquired by Sandy Springs, Georgia-based AFC Enterprises, originally America's Favorite Chicken Company, in 1993.

History

Early logo prior to 2008.
Popeyes restaurant in Houston, Texas, United States

Popeyes Mighty Good Fried Chicken was first opened in Arabi, Louisiana, a suburb of New Orleans in St. Bernard Parish, on June 12, 1972 as "Chicken on the Run",owned by Al Copeland. As the company's official history states, they sold "traditional mild fried chicken [but] business was slow, and the chicken team realized they'd have to sell a spicier alternative to their standard chicken recipe if they wanted to impress flavor-seeking New Orleanians. Copeland started franchising his restaurant in 1976, beginning in Baton Rouge, Louisiana and over the next ten years added approximately five hundred outlets.

Name

Copeland claimed he named the stores after the fictional detective Jimmy "Popeye" Doyle in the movie The French Connection and not the comic and cartoon character Popeye the Sailor. Copeland would claim facetiously that he was "too poor" to afford an apostrophe.

Products
Popeyes mild chicken

Popeyes serves chicken dishes in mild and spicy flavors and offers sides such as Red Beans and Rice, Cajun fries, mashed potatoes with Cajun-style gravy and Cajun rice. As well as fried chicken, other entree items include a chicken-and-sausage jambalaya and po' boy sandwiches.

Style and marketing
Coleslaw from Popeyes Chicken & Biscuits restaurant

The restaurants have a distinctive red-and-yellow color scheme. The original and other older locations had a black lava rock exterior with a red shingled roof. Most older locations have covered the rock exterior to conform with the current yellow stucco appearance. TV and radio ads often use New Orleans-style music, along with the trademark Love That Chicken jingle sung by New Orleans funk and R&B musician Dr. John.

Number of franchises

Popeyes maintains a "Hall of Fame" of its franchise holders. Among the inductees is Morgan W. Walker, Jr. (1928–2008), originally from Alexandria, Louisiana, who held a franchise in the Washington, D.C., area from 1979 to 2007. Some international franchises, such as the ones located in Germany, France and Japan, are only located on U.S. military installations and are generally not accessible to the local civilian public.

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