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About Long John Silver's

Long John Silver\'s

Long John Silver's, Inc., is a United States-based fast-food restaurant that specializes in seafood. The name of the brand is borrowed from the novel Treasure Island by Robert Louis Stevenson, in which the pirate "Long John" Silver is one of the main characters. Formerly a division of Yum! Brands, Inc., the company was divested to a group of franchisees in 2011.

History

The first restaurant was opened in 1969 in Lexington, Kentucky.The original location, on 301 Southland Drive just off Nicholasville Road, was previously a seafood restaurant named the Cape Codder, which accounts for the Cape Cod style of LJS’s early chain restaurants. That original location is now a styling salon.Until its bankruptcy in 1998, Long John Silver's was a privately owned corporation.

Menu items

Long John Silver's food offerings include platters, sandwiches, and various single items. The platters feature seafood as the main item, with side dishes consisting of coleslaw, hushpuppies, corn, green beans, and French fries (chips) or batter fried onion rings. Seafood items include fish, clams, and shrimp, with chicken fingers known as "Chicken Planks". More recently, the brand began offering baked cod as a lower-calorie option. The restaurants also sell dessert offerings as separate items.[citation needed]

Before being bought by Yum! Brands in late 2002, Long John Silver's sold Coca Cola products. They began to switch over to Pepsi products the following year when Yum! Brands began to open new restaurants.
Earlier restaurants were known for their Cape Cod-style buildings, blue roofs with square cupolas, and nautically-themed decorations such as seats made to look like nautical flags. Most early restaurants also featured separate entrance and exit doors, a corridor-like waiting line area, food heaters that were transparent so customers could see the food waiting to be served, and a bell by the exit which customers could "ring if we did it well." Many of these buildings had dock-like walkways lined with pilings and thick ropes that wrapped around the building exterior. Somewhat newer restaurants kept the basic structural design and theme, but eliminated most of the interior features. The contemporary, multi-brand outlets do not use the blue roofed Cape Cod-style buildings. All locations continue to have the "if we did well, ring the bell" bell by the exit, a feature that was later copied by Arby's. Originally, the chain had a much larger focus on a pirate theme. For example, the chain used to offer small chicken drumsticks which they called "peg-legs", but now offer chicken fingers known as "Chicken Planks". The chain does still offer kids paper pirate hats with LJS's logo.

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