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About Little Caesars

Little Caesars

Little Caesars is a pizza chain, estimated to be the third largest in the United States.The Little Caesars headquarters is located in the Fox Theatre building in Downtown Detroit, Michigan.

History

ittle Caesars Pizza was founded by husband and wife Mike and Marian Ilitch on May 8, 1959. The first location was a strip mall in Garden City, Michigan, a suburb of Detroit. Mike wanted to call it simply "Pizza Treat," but Marian wanted a name that suited him more. Marian considered Mike her "little Caesar". Mike ultimately relented, and the store opened as "Little Caesar's Pizza Treat." The original store is still open today.

The company is famous for its advertising catchphrase, "Pizza! Pizza!" which was introduced in 1979. The phrase refers to two pizzas being offered for the comparable price of a single pizza from competitors. Originally the pizzas were served in a single long package. In addition to pizza, they served hot dogs, chicken, shrimp, and fish. Little Caesars has discarded the unwieldy packaging in favor of typical pizza boxes.

Corporate

Ilitch Holdings, Inc. provides professional and technical services to all companies owned by Mike Illitch. These include the Detroit Red Wings of the National Hockey League, Detroit Tigers of Major League Baseball, Detroit's MotorCity Casino Hotel, Blue Line Foodservice Distribution, Little Caesars Pizza Kits, Champion Foods, Olympia Entertainment, Olympia Development, Uptown Entertainment, and the Hockeytown Cafe (also the site of City Theater) and numerous other restaurants downtown and Fox Theatre in downtown Detroit.In 2005, combined revenues of Ilitch-owned businesses totaled $2 billion.

International growth

By 1987 the company was operating across the Northern United States, purchasing the Mother's Pizza chain out of receivership in Canada, the United States, and the United Kingdom in 1989.[11] By 2006 it was also present in parts of Canada (although some Canadian cities had locations since 1969), Puerto Rico, Guam, South Korea, Honduras, Slovakia,[12] the Dominican Republic, Czech Republic,[13] Mexico, Turkey, Ecuador, Egypt, Aruba, Iceland, Guatemala, Curaçao, Kuwait, Saudi Arabia, El Salvador, Qatar, Venezuela, UAE, Lebanon, Bahrain and Peru. In 2004, Little Caesars began to sell Hot and Ready pizzas that are available without an order and with no wait. In 2007, Little Caesars ended its partnership with Coca-Cola, opting for Pepsi products instead, as of June 1, 2012 Pepsi is now available in Canada.

Trademark in Canada

While Little Caesars owns the "Pizza! Pizza!" trademark in the U.S., the unaffiliated Pizza Pizza restaurant chain, founded on New Year's Eve Day in 1967 (a dozen years before Little Caesars began using their trademarked version in the United States) owns the Canadian trademark.

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