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Kfc Sogood

KFC (the name was originally an initialism for Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville, Kentucky, in the United States. It is the world's second largest restaurant chain (as measured by sales) after McDonald's, with 18,875 outlets in 118 countries and territories as of December 2013. The company is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell chains.

History
Main article: History of KFC
The Harland Sanders Caf and Museum

Harland Sanders was born in 1890 and raised on a farm outside Henryville, Indiana.When Harland was five years old, his father died, forcing his mother to work at a canning plant.This left Harland, as the eldest son, to care for his two younger siblings.After he reached seven years of age, his mother taught him how to cook. After leaving the family home at the age of 13, Sanders passed through several professions, with mixed success.In 1930, he took over a Shell filling station on US Route 25 just outside North Corbin, Kentucky, a small town on the edge of the Appalachian Mountains.It was here that he first served to travelers the recipes that he had learned as a child: fried chicken and other dishes such as steaks and country ham.After four years of serving from his own dining room table, Sanders purchased the larger filling station on the other side of the road and expanded to six tables.

Kenny Kings Family Restaurant (Cleveland and Akron OH Metropolitan Area KFC stores)

KFC stores in the Cleveland Metropolitan Area and the Akron Metropolitan Area used the name "Kenny Kings" named after Kenneth J. King, Sr. who later had the Northern Ohio stores managed by KFC and still used the Kenny Kings name until 1991 when the KFC name was officially adopted.
Operations.

China
Main article: KFC in China

KFC is the largest restaurant chain in China, with 4,563 outlets.KFC became the first Western fast food company in China after its first outlet opened in Qianmen, Beijing, in November 1987.

Local food items include rice congee and tree fungus salad, with an average of 50 different menu items per store.

United States
A co-branded KFC-Taco Bell in Oscoda, Michigan

KFC sales in the United States in 2013 were estimated at $4.22 billion by Technomic.

The basic model for KFC in the United States, not necessarily duplicated elsewhere, is a focus on low prices, a limited menu (29 items on average) and an emphasis on takeout. A "very strong percentage" of sales come from African American customers.
Japan
Main article: KFC in Japan

Japan is the third-largest market for KFC after China and the United States with 1,200 outlets.In Japan, 70 percent of sales are takeout, with customers tending to buy fried chicken for parties and other special occasions and eating it as a side dish.

Australia & New Zealand

A KFC outlet in Derwent Park, a northern suburb of Hobart, Australia.

There are over 600 KFC outlets in Australia, and around 100 in New Zealand.KFC was the first American style fast food chain to open in both countries.In 2013, KFC reported an annual turnover of almost AU$2 billion for its Australia and New Zealand operations.

India
KFC outlet on Middleton Row in Kolkata.

In December 2013, there were 361 KFC outlets in India. As well as the standard KFC offerings, the chain sells a chickpea burger, a paneer burger, hot wings with chilli lemon sprinkles and other country-specific products. A major franchise holder is QSR Brands (M) Holdings, which operated 26 outlets as of 2012.

Indonesia
A counter at a KFC in Bandung, Indonesia

In Indonesia KFC is the largest Western restaurant chain, with 466 outlets as of December 2013.[2][110] The chain has grown to hold an estimated 32 percent market share, and menu items include spaghetti, wraps and chicken porridge.[

Developing markets

KFC continues to grow in Asia. In Malaysia there were 579 outlets as of December 2013.

Products

A Vietnam KFC shrimp burger in 2007

KFC's core product offering is pressure fried on-the-bone chicken pieces seasoned with the "Original Recipe". The product is typically available in either two or three piece individual servings, or in a family size cardboard bucket, typically holding between 6 and 16 chicken pieces. Poultry is divided into 9 different cuts (2 drumsticks, 2 thighs, 2 wings, 1 keel, and a backbone based breast cut divided into 2 pieces.[117] The product is hand-breaded at individual KFC outlets with wheat flour mixed with seasoning in a two to four minute process.[47][91] It is then pressure fried for a maximum of seven minutes at 185 degrees celsius.

11 herbs and spices
Main article: KFC Original Recipe

Sanders' Original Recipe of "11 herbs and spices" is one of the most famous trade secrets in the catering industry.

Equipment
KFC Original Recipe fried chicken

KFC initially used stove-top covered cooking pots to fry its chicken.In the 1960s, the officially recommended model was the L S Hartzog developed "KFC 20-Head Cooker," a large device that cost $16,000.The Hartzog model had no oil filtration system,

Television

United States

KFC Yum! Center in Louisville, Kentucky
Advertising played a key role at KFC after it was sold by Sanders, and the company began to advertise on US television with a budget of US$4 million in 1966. In order to fund nationwide advertising campaigns, the Kentucky Fried Chicken Advertising Co-Op was established, giving franchisees ten votes and the company three when deciding on budgets and campaigns.

international

In 1994, Ogilvy & Mather became KFC's international agency of record.From 1997 to 1999, Ogilvy & Mather used celebrities such as Ivana Trump, Tara Palmer-Tomkinson and Ulrika Jonsson to endorse KFC products in television advertisements in the UK.

Promotional tie-ins and corporate sponsorships

In 2013, WPP's BrandZ valued the brand at US$10 billion.

In 1994, KFC embarked upon its first US nationwide promotional tie in, with the Looney Tunes franchise.[184] Customers could buy a Looney Tunes character 3D mug for $1.99 with each $14.99 Mega Meal that was purchased.

Controversies and criticism

See also: Kentucky Fried Cruelty

Since the turn of the 21st century, fast food has been criticised for its animal welfare record, its links to obesity and its environmental impact.Eric Schlosser's book Fast Food Nation (2002) and Morgan Spurlock's film Super Size Me (2004) reflected these concerns.

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