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About Jack in the Box

Jack In The Box


Jack in the Box is an American fast-food restaurant founded in 1951 by Robert O. Peterson in San Diego, California, where it is still headquartered today. In total, the chain has 2,200 locations, primarily serving the West Coast of the United States. Food items include the Jumbo Jack, Sourdough Jack, Sausage, Egg, and Cheese Biscuit, and the Ultimate Cheeseburger. The company also operates the Qdoba Mexican Grill chain.

History

Robert O. Peterson already owned several successful restaurants when he opened Topsy's Drive-In at 6270 El Cajon Boulevard in San Diego in 1941. Several more Topsy's were opened and eventually renamed Oscar's (after Peterson's middle name). By the late 1940s the Oscar's locations had developed a circus-like dcor featuring drawings of a starry-eyed clown. In 1947, Peterson obtained rights for the intercom concept from George Manos who owned one location in Anchorage Alaska which was named Chatter box.

JBX Grill

JBX Grill was a line of fast casual restaurants introduced in 2004 by Jack in the Box Inc. JBX Grill featured high-quality, cafe-style food, avoiding most of the cheaper fast-food items typically served at Jack in the Box.

Products

Jack in the Box also offers an Americanized version of ethnic cuisine - such as egg rolls and tacos, along with breakfast burritos and poppers- cream cheese-stuffed, deep-fried jalapeo peppers. New items come in on a rotation every three to four months, including the Philly cheesesteak and the deli style pannidos (deli trio, ham & turkey, zesty turkey) which were replaced by Jack's ciabatta burger and included the original ciabatta burger and the bacon n' cheese ciabatta.

Advertising

The restaurant rebounded in popularity in the mid-1990s, after a highly successful marketing campaign that featured the fictitious Jack in the Box CEO "Jack" character (voiced by the campaign's creator, Santa Monica advertising executive Richard Sittig), who has a ping pong ball-like head, a yellow clown cap, two blue eyes, a pointy black nose, and a linear red smile that changes with his emotions, and is dressed in a business suit.

Controversies

In 1981, horse meat labeled as beef was discovered at a Foodmaker plant that supplied hamburger and taco meat to Jack in the Box. The meat was originally from Profreeze of Australia, and during their checks on location, the food inspectors discovered other shipments destined for the United States which included kangaroo meat.

Locations
Second Colorado location in Arvada, showing off the 1980s logo.
New Jack in the Box in Scottsdale, Arizona, showing the new logo.

In 2005, Jack in the Box announced plans for nationwide expansion by 2010. As part of the initiative, it is entering new markets as well as returning to markets where it had a presence in past years.

Restatement

On December 16, 2004, the company restated three years of results due to an accounting change that prompted the company to cut first-quarter and 2005 earnings expectations.

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