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About In-N-Out Burger

In-n-out Burger

In-N-Out Burgers, Inc. is a regional chain of fast food restaurants with locations in California and the American Southwest. It was founded in 1948 by Harry Snyder and his wife Esther, upon establishing the first In-N-Out burger in Baldwin Park, California. The chain is currently headquartered in Irvine. In-N-Out Burger has slowly expanded outside Southern California into the rest of the state as well as into Arizona, Nevada, Utah, and Texas. The current owner is Lynsi Snyder, the only grandchild of the Snyders. As of December 12, 2013, In-N-Out employed over 18,000 staff and had 290 locations with no location more than a day's drive from a regional distribution center.

History
In-N-Out headquarters at University Tower in Irvine

First generation

In-N-Out's first location was opened in Baldwin Park, California, in 1948 by the Snyder at the southwest corner of what is now the intersection of Interstate 10 and Francisquito Avenue in the Los Angeles suburb of Baldwin Park, California. The restaurant was the first drive-thru hamburger stand in California, allowing drivers to place orders via a two-way speaker system.This was a new and unique idea, since in post-World War II California, car hops were used to take orders and serve food.

Second generation

In 1976, 24-year-old Rich Snyder became the company president after his father's death. Along with his brother Guy, Rich had reportedly begun working in his father's In-N-Outs "from the ground floor" at an early age. Over the next 20 years, the chain experienced a period of rapid growth under Rich's leadership, expanding to 93[18] restaurants.

The 21st century

In-N-Out Burger sign in Norwalk, California.

Locations in Arizona were established in 2000, while other Nevada restaurants were opened in Reno, Sparks, and Carson City in late 2004. In-N-Out became a huge success in these new locations. In 2007, the opening of the first restaurant in Tucson, Arizona, broke company records for most burgers sold in one day along with the most sold in one week.

Legal issues

Rich Boyd lawsuit (2006)

In 2006, a lawsuit exposed a possible family feud over the chain's corporate leadership. Richard Boyd, one of In-N-Out's vice presidents and co-trustee of two-thirds of the company stock, accused the then Lynsi Martinez and allied corporate executives of trying to force out Esther Snyder and attempting to fire Boyd unreasonably. Pre-empting the suit, Martinez, Snyder and Taylor appeared in a December video message to employees, telling them not to believe everything they hear.The company then responded with a lawsuit of its own, alleging Boyd had construction work done on his personal property and charged it to the company, as well as favoring contractors with uncompetitive bids.

never occurred, and a settlement was reached out of court.Ultimately, Boyd was permanently removed from his role as an employee and co-trustee.
Chadder's infringement lawsuit (2007)

In June 2007, the company filed a lawsuit against an American Fork, Utah, restaurant named Chadder's for trademark infringement, claiming that the "look and feel" of the restaurant too closely resembled that of In-N-Out, and that the restaurant violated trademarked menu items, such as "Animal Style", "Protein Style", "Double-Double", and so forth.

Menu

Main article: In-N-Out Burger products

The In-N-Out menu consists of three burger varieties: hamburger, cheeseburger, and "Double-Double" (two hamburger patties and two slices of cheese). French fries and fountain drinks are available, as well as three flavors of milkshakes. The hamburgers come with lettuce, tomato, with or without onions (the customer is asked upon ordering, and may have them fresh or grilled), and a sauce, which is called "spread" (a Thousand Island dressing variant).

Store design and layout
This section needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (August 2012)
In-N-Out restaurant in Pinole, California near Interstate 80 with one drive-through lane and an indoor dining area. Note the crossed palm trees in the back.

The signature colors for In-N-Out are white, red, and yellow. The white is used for the buildings' exterior walls and the employees' basic uniform. Red is used for the buildings' roofs and the employees' aprons and hats. Yellow is used for the decorative band on the roof and iconic zig-zag in the logo. However, variations in the color scheme do occur.

Advertising
The company's motto, "Quality you can taste"

Like other fast food chains, In-N-Out uses roadside billboards that attract customers to the nearest location. Billboard ads typically display an image of the trademarked Double-Double burger. The chain uses short radio commercials, often limited to the jingle, "In-N-Out, In-N-Out. That's what a hamburger's all about." Television commercials, which are less common, feature the hamburger's visual appeal. In-N-Out seldom uses celebrities in ads, although John Cleese and John Goodman have voiced radio spots. In the past, the Snyders' also sponsored Christmas music programming with voice-overs expressing the meaning of the holiday. Such commercials have caused controversy among some listeners.

Culture

Popularity

The In-N-Out Burger sign at Fisherman's Wharf in San Francisco
In-N-Out offers mobile catering in some Southern California markets.
Mobile POS systems are used during peak hours in order to help curb long drive thru lines.

The burger chain has achieved widespread popularity which has led to celebration by some when brought to new locations, and the opening of a new restaurant often becomes an event. When one opened in Scottsdale, Arizona, there was a four-hour wait for food, and news helicopters whirled above the parking lot.

Art

Richard Bunkall painting commissioned by Haenel family of In-N-Out Burger.

Jack Schmidt was the first person commissioned to paint the original In-N-Out located in Baldwin Park, CA for In-N-Out Burger Inc.

Bible verses

Bible reference on the bottom of an In-N-Out drink cup
Bible reference on wrapper of an In-N-Out Double-Double

In-N-Out prints discreet references to Bible verses on their paper containers. These consist of the book, chapter, and number of the verse, not the text of the passage, in small print on an inconspicuous area of the item. The practice began in the 1980s during Rich Snyder's presidency,a reflection of the Christian beliefs held by the Snyder family:

The In-N-Out Burgers Foundation

The In-N-Out Burgers Foundation, was established as a 501(c)nonprofit organization in March 1995,[54] and classified as a "Human Services: Fund Raising & Fund Distribution" organization under the NTEE system.Based in Irvine, California, the foundation "supports organizations that provide residential treatment, emergency shelter, foster care, and early intervention for children in need." Its grant-making activities are restricted to eligible nonprofit groups that are located or provide services in areas where In-N-Out has a presence.

Original restaurant

The first In-N-Out restaurant that opened in 1948 was demolished when the Interstate 10 (then U.S. 60/70/99, the Pomona Freeway) San Bernardino Freeway was built from downtown Los Angeles to the San Gabriel Valley.

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