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About Dunkin' Donuts

Dunkin\' Donuts

Dunkin' Donuts is an American global doughnut company and coffeehouse chain based in Canton, Massachusetts. It was founded in 1950 by William Rosenberg in Quincy, Massachusetts.Since its founding, the company has grown to become one of the largest coffee and baked goods chains in the world, with 11,000 restaurants in 33 different countries.The chain has grown to include over 1,000 items on their menu, including doughnuts, bagels, other baked goods, and a wide variety of hot and iced beverages.

History
A Dunkin' Donuts shop in Islamabad, Pakistan

The name has evolved since William Rosenberg opened his first restaurant in 1948 as Open Kettle, in Quincy, Massachusetts The name changed to Kettle Donuts in 1949 and the now corporate name Dunkin' Donuts adopted in 1950.[8] Rosenberg conceived of the idea for the chain after his experiences selling food in factories and at construction sites, where doughnuts and coffee were the two most popular items.Rosenberg sold franchise of Dunkin' Donuts to others as early as 1955. In 1959, the company began growing, which led Rosenberg to lobby for Dunkin' Donuts at the International Franchise Association. In 2002, Rosenberg passed away from bladder cancer at the age of 86 in his Mashpee, Cape Cod home.

Nutritional value

Generally, food items from Dunkin' Donuts do not have over 600 calories. The sodium content can be quite high (ranging from 260 mg to 1,310 mg)

AdvertisingLogo

One early logo that Dunkin' Donuts registered with the United States Patent and Trademark Office was for a drawing and word logo depicting what can be described as a "doughnut man", a figure with a doughnut for a head holding a coffee cup and wearing an apron with the company name emblazoned on it. According to the Trademark Office TESS data base, the logo was first applied for on June 23, 1958 and was registered on May 23, 1961 and put into use on July 1, 1964.

Commercials

Dunkin' Donuts' "It's Worth the Trip" campaign, starring sleepy-eyed "Fred the Baker" and featuring the catchphrase "Time to make the donuts", won honors from the Television Bureau of Advertising as one of the five best commercials of the 1980s. Fred the Baker was played by actor Michael Vale for over 15 years until his retirement in 1997.

Promotions
Dunkin' Donuts truck

In early 2007, Dunkin' Donuts b Score! that featured tear-off game pieces on its coffee cups.

Easy Bake Oven, a product of Hasbro, created product recipes based on Dunkin' Donuts products.

Affiliations

Dunkin' Donuts has been featured in many films and has a close relationship with major sports teams, most notably the Boston Red Sox and the New England Patriots, making commercials at the start of each team's season for promotions. Dunkin’ Donuts also sponsors many other professional sports teams, including the Dallas Cowboys, New York Yankees, New York Mets, Tampa Bay Rays and others. In January 2014, English football club Liverpool announced a multi-million-pound global partnership with the company.

Controversy and criticism

In 1997, Dunkindonuts.org was founded by a customer, for disgruntled consumers and employees to lodge complaints about the company. The site appeared before the company's own website in many search engines, and received national media coverage before being purchased by Dunkin' Donuts in 1999.

Locations
Current locations
Military bases only
Planned future locations
Former locations

Dunkin' Donuts is a subsidiary of Dunkin' Brands, a franchiser of quick service restaurants serving hot and cold coffee and baked goods. Dunkin' Donuts headquarters is located at 130 Royall St, Canton, Massachusetts, which also houses the headquarters for sister brand Baskin-Robbins.

Canadian decline

In Canada Dunkin' Donuts has lost a substantial percent of its market share. In recent years[when?] the chain has disappeared from all regions of Canada, except the province of Quebec.

Japanese decline

Dunkin' Donuts began business in Japan in 1970 as the first Asian country to open its stores. The Japanese chain was owned by a joint venture between the Saison Group, Yoshinoya, and the Japanese subsidiary of the Compass Group named Seiyo Food Systems. After 28 years of operating in Japan, Dunkin' Donuts ceased business there in 1998 due to declining sales and poor performance

U.S. West Coast expansion

On January 16, 2013, Nigel Travis, Dunkin' Donuts' CEO, announced that the Dunkin' Donuts franchises will be available in California beginning in 2015.In July 2013, Dunkin’ Donuts announced that it has signed its first Southern California multi-unit store development agreements with four franchise groups for a total commitment of 45 new restaurants.

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