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About Chick-fil-A

Chick-fil-a

Chick-fil-A is an American fast food restaurant chain headquartered in the Atlanta suburb of College Park, Georgia, specializing in chicken sandwiches.Founded in 1946, it has been associated with the Southern United States, where it has become a cultural icon.Chick-fil-A has over 1,700 restaurants in 38 U.S. states and the District of Columbia, and is focusing future growth in the American Midwest, the Philippines, South Korea, Alberta,[citation needed] and Southern California.

History

The chain's origin can be traced to the Dwarf Grill (now the Dwarf House, see below), a restaurant opened by S. Truett Cathy, the chain's former Chairman and CEO, in 1946. The restaurant is located in Hapeville, Georgia, a suburb of Atlanta,and is near the location of the now-demolished Ford Motor Company Atlanta Assembly Plant, for many years a source of many of the restaurant's patrons.

In 1961, after 15 years in the fast food business, Cathy found a pressure-fryer that could cook the chicken sandwich in the same amount of time it took to cook a fast-food hamburger.Following this discovery, he registered the name Chick-fil-A, Inc. The company's current trademarked slogan, "We Didn't Invent the Chicken, Just the Chicken Sandwich,"refers to their flagship menu-item, the Chick-fil-A chicken sandwich.

Business model

Chick-fil-A uses a model significantly different from other restaurant franchises, notably in retaining ownership of each restaurant. Chick-fil-A selects the restaurant location, builds it and retains ownership. Whereas franchisees from competing chains pay almost $2 million up front to open a franchise, Chick-fil-A franchisees need only a $5,000 initial investment to become an operator.[

Advertising

"Eat mor chikin" is the chain's most prominent advertising slogan, created by the The Richards Group in 1995. The slogan is often seen in advertisements, featuring cows that are often seen wearing (or holding) signs that [usually] read: "Eat mor chikin" in all capital letters. According to Chick-fil-A's advertising strategies, the cows have united in an effort to reform American food, in an effort to reduce the amount of beef that is eaten.

Sponsored events
Distribution of Chick-fil-a stores in the U.S. by county.

Chick-fil-A Classic

The Chick-fil-A Classic is a high school basketball tournament held in Columbia, South Carolina.The tournament is in its eighth year of operation, and features nationally ranked players, and teams.


Chick-fil-A Peach Bowl
�The Chick-fil-A Peach Bowl is a college football bowl game played each year in Atlanta, Georgia.

Chick-fil-A Kickoff Game
The Chick-fil-A Kickoff Game is an annual early-season college football game played at the Georgia Dome in Atlanta, Georgia. It features two highly ranked teams, one of which has always been from the Southeastern Conference. Starting with the 2012 season, the event will be expanded to two games.

Chick-fil-A Kyle Petty Charity Ride Across America
The Chick-fil-A Kyle Petty Charity Ride Across America is an annual charity motorcycle tour to raise money for, among other charities, the Victory Junction Gang Camp for terminally ill children.

Related restaurants

The Hapeville Dwarf House

Truett Cathy opened his first restaurant, The Dwarf Grill – later renamed the Dwarf House – in Hapeville, Georgia, in 1946, and developed the pressure-cooked chicken breast sandwich there.At the original Chick-fil-A Dwarf Grill, in addition to the full-size entrances, there is also an extra small-sized front door.

Dwarf House

Truett's original, full-service restaurants offer an extensive menu, and provide customers a choice of table service, walk-up counter service or a drive-thru window. Eleven Chick-fil-A Dwarf House restaurants currently operate in the metro Atlanta area.

Truett's Grill

In 1996, the first Truett's Grill was opened in Morrow, Georgia. The second location opened in 2003 in McDonough, Georgia, and a third location opened in 2006 in Griffin, Georgia.Similar to the Chick-fil-A Dwarf Houses, these independently owned restaurants offer traditional, sit-down dining and expanded menu selections in a diner-themed atmosphere.

Corporate culture

S. Truett Cathy is a devout Southern Baptist; his religious beliefs have a major impact on the company.The company's official statement of corporate purpose says that the business exists "To glorify God by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A."

Same-sex marriage controversy
Main article: Chick-fil-A same-sex marriage controversy
The Chick-Fil-A in Port Charlotte, Florida, on August 1, 2012 "Chick-Fil-A Appreciation Day"
Protestors at Memphis, Tennessee, Chick-fil-A store on Same Sex Kiss Day

In January 2011, the media reported that Chick-fil-A was co-sponsoring a marriage conference with the Pennsylvania Family Institute (PFI), an organization that has opposed same-sex marriage legislation.Chick-fil-A clarified that "one of our independent Restaurant Operators in Pennsylvania was asked to provide sandwiches to two Art of Marriage video seminars.

Lawsuit over cancer risk

In 2006 a lawsuit was brought by the Physicians Committee for Responsible Medicine against McDonald's, Applebee's, Outback Steakhouse, Chili's, T.G.I. Friday's, Burger King, and Chick-fil-A.The organization asserted that cooking certain meats, including chicken, at high temperatures causes the formation of a heterocyclic amine called PhIP, a compound which has been shown to cause cancer in lab rats and mice.

Removal of questionable ingredients

In 2011, food blogger and activist Vani Hari wrote a post titled, Chick-fil-A or Chemical Fil-A?, on her website, FoodBabe.com. She noted that the chain's Chick-fil-A sandwich contained nearly 100 ingredients, including peanut oil with TBHQ.

Plan to eliminate antibiotics in chicken

In February 2014, Chick-fil-A announced plans to serve chicken raised without antibiotics in its restaurants nationwide within five years.Chick-fil-A is the first quick-service restaurant to set forth a plan and commit to serving only poultry raised without antibiotics

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