Biphoo
Restaurants

About Checkers

Checkers

Checkers Drive-In Restaurants, Inc. is one of the largest chains of double drive-thru restaurants in the United States. In June 2006, the company went private through a merger with Taxi Holdings Corp., an affiliate of Wellspring Capital Management, a private equity firm.

The company operates Checkers and Rally's restaurants in 28 states and the District of Columbia. They specialize in hamburgers, hot dogs, french fries, and milkshakes.

History

Originally separate companies serving different geographic areas with Checkers serving the Southeast and Rally's serving the Midwest, Checkers and Rally's Hamburgers, Inc. merged in August 1999. The joint company houses its headquarters in Tampa, Florida. Checkers was founded in 1986 in Mobile, Alabama by Jim Mattei and went public in 1991. Rally's was founded in Louisville, Kentucky in 1985.From 1996 to 1999, Rally's was owned by CKE Restaurants, parent company of Carl's Jr. and Hardee's.

Menu

Checkers and Rally's nutritional information is available through the company website
Advertising and promotions

In 1991, a then-unknown Seth Green starred in a Rally's commercial, giving life to the now-famous "cha-ching" interjection.

One of the first advertising campaigns by Checkers and Rally's featured the slogan "High Performance Human Fuel" and ran from 1999 to late 2000.

The television advertisements for that campaign were animated in a Japanimation style, and featured a woman named Holly, in pursuit of fast food. The ads were created by Crispin Porter & Bogusky[5] and illustrated by Peter Chung, who was also responsible for the animation of C.O.P.S and Ring Raiders.
In September 2007, ML Rogers, LLC., a Madison Ave. advertising agency, won the advertising rights for Checkers Restaurants. They completely restructured the advertising campaign. Among one of the many changes is their new slogan, "little place. BIG TASTE." which can be seen in commercials airing since October 2007.

Share the joy
Top Food Brand
Jamba Juice

Jamba Juice Company is a restaurant retailer headquartered in Emeryville, California, with ov...

Wingstop

Wingstop Restaurants, Inc. is a chain of nostalgic, aviation-themed restaurants where the sol...

Moe's Southwest . . .

Moe's Southwest Grill, referred to informally as Moe's, was founded in Atlanta, Georgia, in D...

Captain D's

Captain D’s is headquartered in Nashville, Tenn., and operates and franchises 520 restauran...

Most Viewed
Cosima
Cuisine :
Italian
Location :
3000 Falls Road. .
Rating :
0/0
The Lodge Restaurant . . .
Cuisine :
Californian
Location :
12850 Northwood. .
Rating :
0/0
Buca di Beppo - Tall . . .
Cuisine :
American
Location :
1500 Apalachee . .
Rating :
0/0
Vue on 30A
Cuisine :
Contemporary American
Location :
4801 W County H. .
Rating :
0/0
New Yorker Restaurant
Cuisine :
Contemporary American
Location :
60 West Market . .
Rating :
0/0
Recent Articles
Some Tips To Endorse Your Restaurant Business , Restaurant Marketing Strategy, Restaurant Consulti..
How To Start Restaurant In USA, How To Start Restaurant Business Plan, Open Up A Restaurant, Openi..
Where To Opt A Good Restuarant For Dining, Best Restaurants In America, USA Family Restaurant, Res..