Biphoo
Restaurants

About Burger King

Burger King

Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain. After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees, David Edgerton and James McLamore, purchased the company and renamed it Burger King. Over the next half century, the company would change hands four times, with its third set of owners, a partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, taking it public in 2002. In late 2010, 3G Capital of Brazil acquired a majority stake in BK in a deal valued at US$3.26 billion. The new owners promptly initiated a restructuring of the company to reverse its fortunes
At the end of fiscal year 2013, Burger King reported it had over 13,000 outlets in 79 countries; of these, 66 percent are in the United States and 99 percent are privately owned and operated with its new owners moving to an entirely franchised model in 2013. BK has historically used several variations of franchising to expand its operations.The manner in which the company licenses its franchisees varies depending on the region, with some regional franchises, known as master franchises, responsible for selling franchise sub-licenses on the company's behalf. Burger King's relationship with its franchises has not always been harmonious. Occasional spats between the two have caused numerous issues, and in several instances the company's and its licensees' relations have degenerated into precedent-setting court cases.

HISTORY

The predecessor to Burger King was founded in 1953 in Jacksonville, Florida, as Insta-Burger King. After visiting the McDonald brothers'original store location in San Bernardino, California, the founders and owners (Keith J. Kramer and his wife's uncle Matthew Burns) purchased the rights to two pieces of equipment called "Insta" machines and opened their first restaurants, based around a cooking device called an Insta-Broiler. The Insta-Broiler oven proved so successful at cooking burgers, they required all of their franchises to use the device.After the company faltered in 1959, it was purchased by its Miami, Florida franchisees, James McLamore and David R. Edgerton. They initiated a corporate restructuring of the chain, first renaming the company Burger King. They ran the company as an independent entity for eight years (eventually expanding to over 250 locations in the United States), before selling it to the Pillsbury Company in 1967.

Pillsbury management tried several times to restructure Burger King in the late 1970s and early 1980s. The most prominent change came in 1978, when Burger King hired McDonald's executive Donald N. Smith to help revamp the company. In a plan called Operation Phoenix,Smith restructured corporate business practices at all levels of the company. Changes included updated franchise agreements,
Structure and operations

Franchises

Burger King Holdings is the parent company of Burger King, also known as Burger King Corporation and abbreviated BKC, and is a Delaware corporation formed on 23 July 2002. A publicly company, it derives its income from several sources, including property rental and sales through company owned restaurantshowever a substantial portion of its revenue is dependent on franchise fees.During the transitional period after the acquisition of the company by 3G Capital, Burger King's board of directors was co-chaired by John W. Chidsey, formerly CEO and chairman of the company, and Alexandre Behring, managing partner of 3G Capital.

International operations

While BK began its foray into locations outside of the continental United States in 1963 with a store in San Juan, Puerto Rico,it did not have an international presence until several years later. Shortly after the acquisition of the chain by Pillsbury, it opened its first Canadian restaurant in Windsor, Ontario in 1969.Other international locations followed soon after: Oceania in 1971 and Europe in 1975 with a restaurant in Madrid, Spain.[77][78] Beginning in 1982, BK and its franchisees began operating stores in several East Asian countries, including Japan, Taiwan, Singapore and South Korea.[16] Due to high competition, all of the Japanese locations were closed in 2001; however, BK reentered the Japanese market in June 2007.

Controversies and legal cases

Burger King has been involved in several legal disputes and cases, as both plaintiff and defendant, in the years since its founding in 1954. Disputes involving these many legal topics have affected almost every aspect of the company's operations. Depending on the ownership and executive staff at the time of these incidents, the company's responses to these challenges have ranged from a conciliatory dialog with its critics and litigants, to a more aggressive opposition with questionable tactics and negative consequences.

Charitable contributions and services

Burger King has two of its own in-house national charitable organizations and programs. One is the Have It Your Way Foundation, a US-based non-profit corporation with multiple focuses on hunger alleviation, disease prevention and community education through scholarship programs at colleges in the US. The other charitable organization is the McLamore Foundation, also a non-profit,corporation that provides scholarships to students in the US and its territories.

Products

When the predecessor of Burger King first opened in Jacksonville in 1953, its menu consisted predominantly of basic hamburgers, French fries, soft drinks, milkshakes and desserts. After being acquired by its Miami, Florida, franchisees and renamed to its current moniker in 1954, BK began expanding the breadth of its menu by adding the Whopper sandwich in 1957. This quarter-pound.

Equipment

Like its menu, the equipment the company cooks its hamburgers with has also evolved as the company expanded. The burgers have always been broiled mechanically; the original unit, called an Insta-Broiler, was one of two pieces of equipment the founders of Insta-Burger King purchased before opening their new restaurant.

Advertising

Since its foundation in 1954, Burger King has employed varied advertising programs, both successful and unsuccessful. During the 1970s, output included its Hold the pickles, hold the lettuce.jingle, the inspiration for its current mascot the Burger King, and several well known and parodied slogans such as "Have it your way" and "It takes two hands to handle a Whopper.

Share the joy
Top Food Brand
Jamba Juice

Jamba Juice Company is a restaurant retailer headquartered in Emeryville, California, with ov...

Wingstop

Wingstop Restaurants, Inc. is a chain of nostalgic, aviation-themed restaurants where the sol...

Moe's Southwest . . .

Moe's Southwest Grill, referred to informally as Moe's, was founded in Atlanta, Georgia, in D...

Captain D's

Captain D’s is headquartered in Nashville, Tenn., and operates and franchises 520 restauran...

Most Viewed
Cosima
Cuisine :
Italian
Location :
3000 Falls Road. .
Rating :
0/0
The Lodge Restaurant . . .
Cuisine :
Californian
Location :
12850 Northwood. .
Rating :
0/0
Buca di Beppo - Tall . . .
Cuisine :
American
Location :
1500 Apalachee . .
Rating :
0/0
Vue on 30A
Cuisine :
Contemporary American
Location :
4801 W County H. .
Rating :
0/0
New Yorker Restaurant
Cuisine :
Contemporary American
Location :
60 West Market . .
Rating :
0/0
Recent Articles
Some Tips To Endorse Your Restaurant Business , Restaurant Marketing Strategy, Restaurant Consulti..
How To Start Restaurant In USA, How To Start Restaurant Business Plan, Open Up A Restaurant, Openi..
Where To Opt A Good Restuarant For Dining, Best Restaurants In America, USA Family Restaurant, Res..