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About Baskin-Robbins

Baskin-robbins

Baskin-Robbins is the world's largest chain of ice cream specialty shops and is based in Canton, Massachusetts.It was founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California.

The company is known for its "31 flavors" slogan, with the idea that a customer could have a different flavor every day of any month. The slogan came from the Carson-Roberts advertising agency (which later merged into Ogilvy & Mather) in 1953. Baskin and Robbins believed that people should be able to sample flavors until they found one they wanted to buy, hence their famous small pink spoons. The company has introduced more than 1,000 flavors since 1945.

History

Baskin-Robbins restaurant on Melrose Avenue in Los Angeles, California

Baskin-Robbins was founded in 1945 by brothers-in-law Burt Baskin and Irv Robbins from the merging of their respective ice cream parlors, in Glendale, California. It claims to be the world's largest chain of ice cream specialty stores,with over 7,000 locations, including nearly 2,500 shops in the United States and over 4,600 located internationally. Baskin-Robbins sells ice cream in nearly 50 countries. The company has been headquartered in Canton, Massachusetts since 2004 after moving from Randolph, Massachusetts

Products Explained

Ice Cream Products

Ice Cream: Full dairy (milk and cream) and sugar; with added flavors, fruits, candies, nuts, and flavored ribbons of many variations and combinations
Sherbets: Only 2% dairy with mainly fruit flavors. Customers who may be slightly sensitive to dairy but not completely lactose intolerant can safely eat sherbet. May also contain egg whites and/or gelatin.
Sorbets & Ices: Dairy-free; made with frozen water and fruit flavors. This product may feel heavier than ice cream, but that is because water is heavier than milk but does not actually contain more product.
Premium Churned: Churned slowly to make the ice cream airier, making an end product with 50% less fat and 20% fewer calories than their regular ice cream. Part of the BRight Choices line of products

Cakes

Cakes can be made with all ice cream or half ice cream and half cake. Cake flavors come in chocolate and yellow and on top is a slab of your favorite ice cream. The cake is then frosted in creamy soft serve and decorated according to the customer's preference. If the customer prefers an all ice cream cake, they can choose an ice cream flavor, which will be cut into a 3-inch-tall slab and decorated as usual.

Pies

Turtle: Made with a chocolate crust filled with Pralines 'n' Cream ice cream. The pie is then covered with caramel praline topping, pecans and a fudge border.
Grasshopper: Made with a chocolate crust and filled with Mint Chocolate Chip ice cream. The pie is covered with crossing fudge lines and a whipped cream border

International

Baskin-Robbins has more than 7,000 shop locations in nearly 50 countries outside the US, including locations in: Armenia, Aruba, Australia, Azerbaijan, Bahrain, Bangladesh, Canada, China, Colombia, Curaao, Denmark, Dominican Republic, Ecuador, Egypt, Georgia, Honduras, India, Indonesia, Jamaica, Japan, Kazakhstan, Korea, Kuwait, Latvia, Lebanon, Malaysia, Maldives, Mauritius, Mexico, Nepal, Oman, Panama, Philippines, Portugal, Puerto Rico, Qatar, Russia, Saudi Arabia, Singapore, Spain, Sri Lanka, St. Maarten, Taiwan, Thailand, Ukraine, United Arab Emirates, the United Kingdom, Vietnam and Yemen

Partnerships

In March 2012, Dunkin’ Brands signed LeBron James as their brand ambassador for both Dunkin’ Donuts and Baskin-Robbins in select Asian markets through a multi-year contract. The partnership includes advertisements, online media, in-store marketing and personal appearances in Asian markets including South Korea, India, mainland China and Taiwan.

Promotions

In May 2012, Baskin-Robbins partnered with Sony Pictures for the release of Men in Black 3, starring Will Smith and Tommy Lee Jones. Baskin-Robbins offered guests themed ice cream flavors including Pink Surprise Cake, named after a scene in the movie, and Lunar Cheesecake, originally released in 1969 to commemorate the first spaceflight to land on the moon. Baskin-Robbins also featured the Lunar Lander and Agent 31 sundaes, along with the Triple Mocha Cappuccino Blast Beverage as limited time offers.

Soft Serve Slingshot

In July 2013, Baskin-Robbins launched its Soft Serve Slingshot video to promote Baskin-Robbins’ Soft Serve

Create Baskin Robbins' Next Flavor Contest

In October 2010, Baskin-Robbins launched its “Create Baskin-Robbins’ Next Favorite Flavor Contest,” allowing fans to mix and match their own ingredients through an online simulator to create a unique flavor, win an array of Baskin-Robbins-related prizes, and have their flavor creation featured for a limited time in participating Baskin-Robbins shops nationwide. Past winning flavors include Bunches of Crunches, Nutty Cream Cheese Brownie and Oreo Cookie Dough Obsession.

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