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{"id":18445,"date":"2017-07-12T06:16:08","date_gmt":"2017-07-12T06:16:08","guid":{"rendered":"http:\/\/www.biphoo.com\/bms\/?p=18445"},"modified":"2017-07-12T06:20:07","modified_gmt":"2017-07-12T06:20:07","slug":"utilize-press-releases-in-the-social-media-age","status":"publish","type":"post","link":"https:\/\/www.biphoo.com\/bms\/smo\/utilize-press-releases-in-the-social-media-age.html","title":{"rendered":"How to Utilize Press Releases in the Social Media Age"},"content":{"rendered":"<h2 style=\"text-align: justify\"><span style=\"font-size: 18pt\"><strong><span style=\"font-family: Arial, Helvetica, sans-serif;color: #000000\">How to Utilize Press Releases in the Social Media Age | About Press Releases<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-size: 14pt;font-family: Arial, Helvetica, sans-serif;color: #000000\">Recently I came across a really fun read on Kim Werker\u2019s website <strong>About Press Releases<\/strong>. Utilize Press Releases in the Social Media Age, As a blogger, it resonated with me, and as a social media type, it really got me thinking about how and when press releases are appropriate and what else your company can do to get the word out. By following a few simple guidelines, the time and effort you spend on a press release can be well worth it. Coverage from the press shouldn\u2019t be looked at as <a href=\"http:\/\/www.biphoo.com\/advertise-with-us\"><strong>Best Banner Advertising Services<\/strong><\/a> so much as a way to promote your company and your brand. If you want to advertise, buy space and create your own message.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 14pt;font-family: Arial, Helvetica, sans-serif;color: #000000\">There must be news. Launching a new product, \u00a0launching an online store, opening another location. These things are all newsworthy items that a journalist might want to cover. Remember, journalists are not in the <a href=\"http:\/\/www.biphoo.com\/business-listing\"><strong>Local Business Listing<\/strong><\/a> to selling your products. They are in the business of bringing news to their readers. Spell check isn\u2019t optional. Your press release should be well-written and\u00a0grammatically correct.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 14pt;font-family: Arial, Helvetica, sans-serif;color: #000000\">Nothing says \u201cI didn\u2019t take this seriously\u201d like a typo. And if you\u2019re not taking it seriously, then how should the person you\u2019re sending it to take it? Submit with care. Sure, you can <strong>Submit your Press Release<\/strong> widely to a site like PR.com;\u00a0it will probably get published on the website and maybe\u00a0it will get picked up by a news outlet. But if you\u2019re looking for real coverage from real media, you need to be selective and remember there is a person on the other end of your <strong>Electronic Communication<\/strong>. Be polite and submit only to the outlets you think would be interested.<\/span><\/p>\n<p style=\"text-align: center\"><span style=\"font-size: 14pt\"><strong><span style=\"font-family: Arial, Helvetica, sans-serif;color: #000000\">[button url=&#8221;http:\/\/www.biphoo.com\/bms\/smm-packages&#8221; target=&#8221;_blank&#8221; color=&#8221;green&#8221; size=&#8221;High&#8221; border=&#8221;false&#8221; icon=&#8221;&#8221; btn_content=&#8221;SMM Services Austin, Texas&#8221;]<\/span><\/strong><\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 14pt;font-family: Arial, Helvetica, sans-serif;color: #000000\">Be prepared. Ideally, the press release you submitted garners some interest, but any news organizations worth its salt isn\u2019t going to print your release and call it a day. You might be approached for an interview or two, and you\u2019ll need to be ready to talk about whatever is new and why you\u2019re excited about it. Practice what you might say. If the owner of a business can\u2019t articulate what\u2019s important about the news, chances are the journalist isn\u2019t going to try either.Don\u2019t forget the <a href=\"http:\/\/www.biphoo.com\/bms\/smo\"><strong>Best Social Media Service Provider<\/strong><\/a> suggestions. Just because a news outlet can\u2019t devote 500 words or a 30-second spot to your press release doesn\u2019t mean it can\u2019t Tweet about it. In addition to your press release, include suggestions for a Tweet or Facebook post.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 14pt;font-family: Arial, Helvetica, sans-serif;color: #000000\">Leave bloggers out of it. As Kim Werker said, \u201cI am not a media outlet,\u201d and neither are most other bloggers. <strong>Utilize Press Releases<\/strong> in the Social Media Age, If you would like some word of mouth spread through the blogosphere, you\u2019ll have to spend some time and energy into finding the right bloggers and cultivating relationships with them. Look for a post coming soon about how to do that. If you have a relationship with a blogger, let them know your news with a quick, personal email and let them decide what they want to do with it.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 14pt;font-family: Arial, Helvetica, sans-serif;color: #000000\">[vc_row][vc_column][maxtitle maxtitle_color=&#8221;#81d742&#8243; maxtitle_content=&#8221;REQUEST A FREE QUOTE&#8221;][\/vc_column][\/vc_row][vc_row][vc_column]\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f5703-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"5703\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/bms\/wp-json\/wp\/v2\/posts\/18445#wpcf7-f5703-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"5703\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.0.3\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f5703-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<!-- name -->\n<div id=\"talk-business\" class=seo-cf-page>\n\t<div class=\"row\">\n\t\t<div class=\"col-sm-12 es-cp\">\n\t\t\t<p class=\"talk-business-title\">Your Name\n\t\t\t<\/p>\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"Name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text style_contact_information\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"Name\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\n <!-- mail & subject -->\n\t<div class=\"row\">\n\t\t<div class=\"col-sm-6 es-cp\">\n\t\t\t<p class=\"talk-business-title\">Your Email\n\t\t\t<\/p>\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"Email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-text wpcf7-validates-as-email style_contact_information\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"Email\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"col-sm-6 es-cp\">\n\t\t\t<p class=\"talk-business-title\">Subject\n\t\t\t<\/p>\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"Subject\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text style_contact_information\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"Subject\" \/><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\n <!-- text area -->\n\t<div class=\"row\">\n\t\t<div class=\"col-sm-12 es-cp\">\n\t\t\t<p class=\"talk-business-title\">Your Message\n\t\t\t<\/p>\n\t\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"Textarea\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea style_contact_information\" aria-invalid=\"false\" name=\"Textarea\"><\/textarea><\/span>\n\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\n <!-- btns -->\n\t<div class=\"row contact_information_btns\">\n\t\t<div class=\"col-sm-3\">\n\t\t<\/div>\n\t\t<div class=\"col-sm-6 aligncenter\">\n\t\t\t<p>[recaptcha]<br \/>\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<div class=\"col-sm-3\">\n\t\t<\/div>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column][\/vc_row]<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Utilize Press Releases in the Social Media Age | About Press Releases Recently I came across a really fun read on Kim Werker\u2019s website About Press Releases. Utilize Press Releases in the Social Media Age, As a blogger, it resonated with me, and as a social media type, it really got me thinking [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4278],"tags":[10409,10306,10402,10410],"class_list":["post-18445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smo","tag-best-banner-advertising-services","tag-best-social-media-service-provider","tag-local-business-listing","tag-submit-your-press-release"],"_links":{"self":[{"href":"https:\/\/www.biphoo.com\/bms\/wp-json\/wp\/v2\/posts\/18445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biphoo.com\/bms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biphoo.com\/bms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bms\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bms\/wp-json\/wp\/v2\/comments?post=18445"}],"version-history":[{"count":0,"href":"https:\/\/www.biphoo.com\/bms\/wp-json\/wp\/v2\/posts\/18445\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bms\/wp-json\/wp\/v2\/media\/18446"}],"wp:attachment":[{"href":"https:\/\/www.biphoo.com\/bms\/wp-json\/wp\/v2\/media?parent=18445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biphoo.com\/bms\/wp-json\/wp\/v2\/categories?post=18445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biphoo.com\/bms\/wp-json\/wp\/v2\/tags?post=18445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}