visualcomposer domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/vhosts/biphoo.com/httpdocs/bms/wp-includes/functions.php on line 6170specia domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/vhosts/biphoo.com/httpdocs/bms/wp-includes/functions.php on line 6170So you\u2019re interested in making squeeze pages<\/em><\/strong> part of your marketing campaign<\/strong><\/a>. That\u2019s a good decision. By now, you\u2019re probably wondering what makes for a great squeeze page, as opposed to just a good or average one. Well, in my experience, the best squeeze pages<\/em><\/strong> all have the following features:<\/span><\/p>\n Great Headlines and Sub-Headlines<\/span><\/strong><\/span><\/p>\n They need to be powerful and entice readers to keep reading. That\u2019s the first key to getting and keeping your visitor\u2019s attention.<\/span><\/p>\n Plain Backgrounds<\/span><\/strong><\/span><\/p>\n They\u2019ve been shown to convert more prospects than others and that\u2019s what you want. Don\u2019t worry about fancy backgrounds that distract from your offer.<\/span><\/p>\n Above the Fold Content<\/span><\/strong><\/span><\/p>\n Prospects are more likely to read what\u2019s above the fold, or what is on a webpage before they have to scroll. Keep all your important information<\/em><\/strong> there and your prospects are more likely to read and do what you say.<\/span><\/p>\n Bullet Points<\/span><\/strong><\/span><\/p>\n Prospects want the nitty-gritty laid out for them simply, so oblige. Tell them how they\u2019ll benefit from signing up. Keep it short and sweet.<\/span><\/p>\n Sense of Urgency<\/span><\/strong><\/span><\/p>\n Convince prospects to take action \u201cnow\u201d instead of \u201cmaybe later.\u201d Use action words every chance you get. This includes when you ask them to submit their information.<\/span><\/p>\n Testimonials<\/span><\/strong><\/span><\/p>\n Prospects want to know that your offers are worth something, so get other people to testify to their value and put their words on your website.<\/span><\/p>\n Privacy Policy<\/span><\/strong><\/span><\/p>\n Many people are reluctant to give their personal information out to anyone they don\u2019t know. Including a statement at you opt-in form can get your prospects\u2019 trust by reassuring them that you won\u2019t sell or trade their information.<\/span><\/p>\n Contact Information<\/span><\/strong><\/span><\/p>\n Too many business owners forget about giving their prospects a way to contact them. Provide your contact information so that sales are made even easier.<\/span><\/p>\n Calls to Action<\/span><\/strong><\/span><\/p>\n You want to make your offer irresistible to your prospects, so treat your pitch as a regular calls-to-action<\/em><\/strong>. Don\u2019t be wishy-washy about selling prospects on your offer.<\/span><\/p>\n Video<\/span><\/strong><\/span><\/p>\n Videos are optional but are very popular with prospects right now and effective videos can potentially increase conversion rates. Prospects especially appreciate videos that are much like short infomercials.<\/span><\/p>\n Opt-in Forms<\/span><\/strong><\/span><\/p>\n You\u2019ll have to test where your opt-in forms go best, but generally, opt-in forms work best on the right side of a webpage. So take advantage of that rule-of-thumb.<\/span><\/p>\n An Absence of Links<\/span><\/strong><\/span><\/p>\n Distraction is not an option for prospects. Don\u2019t give your prospects a reason to become bored with your squeeze page and leave<\/em><\/strong>. Keep the focus on getting them to leave their contact information.<\/span><\/p>\n Incentive<\/span><\/strong><\/span><\/p>\n Give your prospects a reason to follow through. Spell out what you\u2019ll give them\u2026are they reports, eBooks, audio, videos or something else? Let them know by being clear and online making solution<\/a><\/strong> it desirable. You may benefit by doing a bit of research into your target market to see what they value.<\/span><\/p>\n