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{"id":11423,"date":"2017-03-08T09:52:25","date_gmt":"2017-03-08T09:52:25","guid":{"rendered":"http:\/\/www.biphoo.com\/bms\/?p=11423"},"modified":"2017-03-08T09:55:01","modified_gmt":"2017-03-08T09:55:01","slug":"digital-marketing-education-next-big-thing","status":"publish","type":"post","link":"https:\/\/www.biphoo.com\/bms\/digital-marketing\/digital-marketing-education-next-big-thing.html","title":{"rendered":"Why Digital Marketing in Education is the NEXT BIG THING?"},"content":{"rendered":"<div align=\"justify\">\n<h2><span style=\"color: #000000; font-size: 24pt;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11432\" src=\"http:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/digital-marketing-in-Education.png\" alt=\"digital marketing in Education\" width=\"807\" height=\"242\" srcset=\"https:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/digital-marketing-in-Education.png 3993w, https:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/digital-marketing-in-Education-300x90.png 300w, https:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/digital-marketing-in-Education-768x230.png 768w, https:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/digital-marketing-in-Education-1024x307.png 1024w, https:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/digital-marketing-in-Education-500x150.png 500w\" sizes=\"auto, (max-width: 807px) 100vw, 807px\" \/>Online education: the next big thing Digital Marketing \u00a0<\/span><\/h2>\n<p><span style=\"color: #000000; font-size: 14pt;\">Gone are those days when you had to spend a great deal of time standing in queues to get the application form, brochure, admission details and in-depth details of the Degree Programs available at the college of your choice by only the Medium of <strong>Digital Marketing and strategies<\/strong> of its.<\/span><\/p>\n<h3><span style=\"color: #000000; font-size: 24pt;\">Digital Marketing | Education | Advantages of Learn<\/span><\/h3>\n<p><span style=\"color: #000000; font-size: 14pt;\">With rapid<strong> digitization of marketing in the Education sector<\/strong>, all these hustle-bustle can be avoided. This also provides added advantages like Universities\/ Colleges giving you more in-depth and panegyric details of their institutes for comparison of different parameters of colleges like education, faculty, placements, infrastructure and etc.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11427\" src=\"http:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/Guids-of-Digital-Marketing.png\" alt=\"Guids of Digital Marketing\" width=\"808\" height=\"429\" srcset=\"https:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/Guids-of-Digital-Marketing.png 808w, https:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/Guids-of-Digital-Marketing-300x159.png 300w, https:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/Guids-of-Digital-Marketing-768x408.png 768w, https:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/Guids-of-Digital-Marketing-500x265.png 500w\" sizes=\"auto, (max-width: 808px) 100vw, 808px\" \/><\/span><\/p>\n<h3><span style=\"color: #000000; font-size: 24pt;\">Education With Social Media | Advance Mass Media | The Internet<\/span><\/h3>\n<p><span style=\"color: #000000; font-size: 14pt;\">we will give you a brief insight of how educational institutes have leveraged Facebook and Twitter to reach their prospective students, attract expatriates and students from across the continents.It looks like Education through Internet.<\/span><br \/>\n<span style=\"color: #000000; font-size: 14pt;\"> Social Media is being used extensively over traditional Mass Media, the reason being:<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 14pt;\">Millions of Prospective students are in the search for <strong>online educational and training courses<\/strong>.<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 14pt;\">Students spend more time on the Internet than they would spend on newspapers and magazines.<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 14pt;\">Display advertisements on the Internet are highly effective as there is more visual content to be viewed.<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 14pt;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11428\" src=\"http:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/digital-edition-.png\" alt=\"Study with Social media \" width=\"733\" height=\"500\" srcset=\"https:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/digital-edition-.png 733w, https:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/digital-edition--300x205.png 300w, https:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/digital-edition--500x341.png 500w\" sizes=\"auto, (max-width: 733px) 100vw, 733px\" \/>A large number of Parents, Guardians, and Students these days judge the\u00a0school\/college by its online\u00a0presence.<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 14pt;\">The Web\/the Internet has become the most\u00a0favored and convenient channel for admission process and queries (which are answered swiftly)<\/span><\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11430 alignright\" src=\"http:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/Digital-marketing-for-the-Universty-Education.png\" alt=\"Digital marketing for the Universty Education\" width=\"260\" height=\"260\" srcset=\"https:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/Digital-marketing-for-the-Universty-Education.png 512w, https:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/Digital-marketing-for-the-Universty-Education-150x150.png 150w, https:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/Digital-marketing-for-the-Universty-Education-300x300.png 300w, https:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/Digital-marketing-for-the-Universty-Education-500x500.png 500w, https:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/Digital-marketing-for-the-Universty-Education-180x180.png 180w, https:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/Digital-marketing-for-the-Universty-Education-460x460.png 460w\" sizes=\"auto, (max-width: 260px) 100vw, 260px\" \/><\/span><\/p>\n<p><span style=\"color: #000000; font-size: 14pt;\">Expatriates and outstation students rely heavily on the web for\u00a0college admissions.<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 14pt;\">Let&#8217;s have a look at a few universities, who have leveraged Facebook and Twitter for a better brand building, improving reputation and promoting new programs started by the universities.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong><span style=\"font-size: 14pt;\">1. Carnegie Mellon University<\/span><\/strong><\/span><\/p>\n<p><span style=\"color: #000000; font-size: 14pt;\">Posts about new Innovations, Achievements, New Partnerships.<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 14pt;\">CMU led the commission of\u00a0Working Examples, a networking platform to help educators and researchers share ideas and innovate.<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 14pt;\">\u00a0<strong>2. Indian Institute of Management- Bangalore<\/strong><\/span><\/p>\n<p><span style=\"color: #000000; font-size: 14pt;\">Leverages Facebook and mostly Twitter\u00a0to connect with students by posting rational tweets, pictures, and happening events.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong><span style=\"font-size: 14pt;\">\u00a03. Indian School of Business<\/span><\/strong><\/span><\/p>\n<p><span style=\"color: #000000; font-size: 14pt;\">Facebook page showcases its expansive\u00a0infrastructure, state-of-art facilities provided by the institution.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong><span style=\"font-size: 14pt;\">4. Amity University<\/span><\/strong><\/span><\/p>\n<p><span style=\"color: #000000; font-size: 14pt;\">Uses celebrities (watch video) as Brand ambassador to promote the university.<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 14pt;\">Posts images about its new campus across the globe.<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 14pt;\">We can make some observations from the aforementioned examples and take into consideration that:<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 14pt;\">\u200c\u2022 A university is a hub for activities. There are a lot of activities happening around the clock, which includes admission, campus recruitment, inter and inter-collegiate fests, student councils, seminars, conferences and guest speakers giving lectures.<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 14pt;\">\u200c\u2022\u00a0All these parameters can lead to institution promotion on Social Media, only if the Content is valuable, clearly defined, attractive and engaging enough to grab the attention of the target student groups, with the objective of driving profitable customer action. Always, remember \u201cContent is the King in Digital Marketing.You must keep <a href=\"http:\/\/www.biphoo.com\/bms\/category\/content-marketing\"><strong>Best Content for Digital Marketing<\/strong><\/a>. Only Good content King) can rule\u201d<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11429 alignleft\" src=\"http:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/Best-content-for-digital-marketign.png\" alt=\"Best content for digital marketing\" width=\"380\" height=\"303\" srcset=\"https:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/Best-content-for-digital-marketign.png 650w, https:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/Best-content-for-digital-marketign-300x240.png 300w, https:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/Best-content-for-digital-marketign-500x399.png 500w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/><\/span><\/p>\n<p><span style=\"color: #000000; font-size: 14pt;\">\u200c\u2022\u00a0When closely observed, all of the aforementioned universities had a Unique Selling Proposition strategy for their respective social mediums. Some colleges promoted their expansive and impressive infrastructures; while some promoted their latest innovations and cutting-edge technologies, also some endorsed celebrities to <strong>Promote institute with Digital Marketing techniques<\/strong>. What can be noted here is that all of them had a strategy and knew what was core to them, or unique about their institute? Based on the unique factor that defines their purpose, they heavily promoted their institute as a more reputed brand.<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 14pt;\">\u200c\u2022\u00a0The main target audience for all the educational institutes is YOU(th). The youth in vertiginous numbers are using the Internet on Smartphones, and are majorly using <strong>Social media sites<\/strong> like Facebook, Google+ and Twitter. Keeping in mind Youth as the target audience, it\u2019s of utmost importance to reach out to them by the help of Mobile Apps so that they can make use of the app for any details at any given time.<\/span><\/p>\n<p><span style=\"color: #000000; font-size: 14pt;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-11431 alignright\" src=\"http:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/Education-through-Social-media-.png\" alt=\" Education through Social media\" width=\"270\" height=\"272\" srcset=\"https:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/Education-through-Social-media-.png 375w, https:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/Education-through-Social-media--150x150.png 150w, https:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/Education-through-Social-media--298x300.png 298w, https:\/\/www.biphoo.com\/bms\/wp-content\/uploads\/2017\/03\/Education-through-Social-media--180x180.png 180w\" sizes=\"auto, (max-width: 270px) 100vw, 270px\" \/>\u200c\u2022\u00a0Another important aspect is that Social media provides the opportunity for institutes to boost international reach at low and reasonable cost. The<strong> Best Social media platforms<\/strong> are what the younger generations are always hooked on to. \u00a0Also, With precise demographic targeting option available, you will be able to target diverse student groups.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Online education: the next big thing Digital Marketing \u00a0 Gone are those days when you had to spend a great deal of time standing in queues to get the application form, brochure, admission details and in-depth details of the Degree Programs available at the college of your choice by only the Medium of Digital Marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[1264,815,1265,1266,1267],"class_list":["post-11423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-digital-marketing-and-stratigies","tag-digital-marketing-company","tag-online-educational-and-training-courses","tag-promote-institute-with-digital-marketing-techniques","tag-study-with-digital-marketing"],"_links":{"self":[{"href":"https:\/\/www.biphoo.com\/bms\/wp-json\/wp\/v2\/posts\/11423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biphoo.com\/bms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biphoo.com\/bms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bms\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bms\/wp-json\/wp\/v2\/comments?post=11423"}],"version-history":[{"count":0,"href":"https:\/\/www.biphoo.com\/bms\/wp-json\/wp\/v2\/posts\/11423\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bms\/wp-json\/wp\/v2\/media\/11433"}],"wp:attachment":[{"href":"https:\/\/www.biphoo.com\/bms\/wp-json\/wp\/v2\/media?parent=11423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biphoo.com\/bms\/wp-json\/wp\/v2\/categories?post=11423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biphoo.com\/bms\/wp-json\/wp\/v2\/tags?post=11423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}