SEO competitor analysis is extremely important if you want your website to replicate or do better than your competitors, and it should be done before designing your website. The aim of SEO competitor analysis is to understand how your online competitors have gained ranks through the SERPs (Search Engine Results Pages). It will give you an overall picture of your competitors and may expose opportunities for your website. You need to know what keywords they used to make the\u00a0top positions in the SERPs.<\/span><\/p>\n

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SEO competitor analysis is broken into two parts \u2013 on-page SEO analysis and off-page SEO analysis. Off-page is usually the amount of quality backlinks to a website. On-page is the usually the standard SEO elements of a website such as site structure, keyword focus, page title, internal linking, rich content etc.<\/span>Before Starting SEO competitor analysis one should know what is SEO ?<\/span><\/p>\n

SEO stands for \u201csearch engine optimization.\u201d It is the process of getting traffic from the \u201cfree,\u201d \u201corganic,\u201d \u201ceditorial\u201d or \u201cnatural\u201d search results on search engines. Search Engine Optimization Service<\/strong><\/a> <\/span>is very improtant as this service increases traffic on site and improve ranking of the site . <\/span>
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\nNow ,Let\u2019s start the SEO competitor analysis! You should have 5 international and 5 local websites. You need to get information on the 4 metrics below. Use some SEO tools to get this information. Sign up for a free month trial with Alexa, but be sure to cancel your account before the free trial ends. In my opinion, Alexa is a great tool to compare many websites together for these metrics. It will also allow you to compare them on a country by country basis if there is enough traffic. There is a list\u00a0of SEO competitor analysis tools<\/strong> at the end of this article.<\/span><\/p>\n

The following 4 metrics are a good starting point for your SEO competitor analysis.<\/span>
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\nGoogle PageRank<\/strong> \u2013 PageRank determines the authority and popularity of a website. If you want to find more information on PageRank, check\u00a0Wikipedia. Google PageRank goes from 0-10. 10 is excellent and 0 is poor. From 4 onwards is difficult to get. <\/span>
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\nAlexa Ranking<\/strong> \u2013 opposite of Google PageRank. It goes from 1- onwards. Number 1 is the best score. Anything from 1 \u2013 250,000 is a reasonably good ranking. <\/span>
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\nDomain Authority<\/strong> \u2013 this is a good ranking measure of the authority or popularity of a website. <\/span>
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\nWebsite Backlinks<\/strong> \u2013 backlinks will only count towards your PageRank if they are from quality and authority websites.\u00a0 <\/span><\/p>\n

It may be a good idea to open an Excel file with your 10 competitors as headings and use the above 4 points for your rows. When you have all the information\u00a0entered, pick the top 5 competitors based on the 4 metrics above. Now, you are left with 5 competitor websites to analyse. The next step is to do an on-page and off-page SEO competitor analysis on these 5 websites. <\/span>
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\nLet\u2019s first start doing an on-page SEO analysis. This will give you a good indication\u00a0into the amount of \u00a0work required on\u00a0design and development for your website.\u00a0The homepage for each website is usually a good place to start and look out for the main SEO elements<\/strong> such as the following. <\/span>
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\nKeywords \u2013 is there a keyword focus, are there one or many keywords on the page, is the keyword used in the titles?, etc. Start collecting all the keywords and do some keyword research. You should collect around 500 keywords and keyword phrases, categorise them and collate them into an Excel file. Lookout for keywords\/ phrases that are rising or declining in popularity and lookout for keywords that have a high number of searches. Market Sumrami, Alexa and Wordtracker are great tools for this job. Researching keywords is very important as it will give you an idea of how to lay out your website. You can structure your website based on the keywords and keyword phrases. Search Google on a particular keyword and see are any other keywords\/ phrases returned. This is a good way to expand your list of keywords. Keywords are an important part of SEO competitor analysis<\/strong>. <\/span>
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\nImages, videos<\/strong> \u2013 does the website make good use of images and videos, and are they used in the right places etc. <\/span>
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\nSite structure<\/strong> \u2013 is the website well structured, are there many pages, and are they in a well structured hierarchy etc. <\/span>
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\nSite performance<\/strong> \u2013 do pages and images load quickly, does it have a shopping cart and does that work ok etc. <\/span>
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Internal linking<\/strong> \u2013 is there a lot of internal linking and good navigation, does it make good use of anchor text, is there too much internal linking? <\/span>
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\nOther files<\/strong> \u2013 does it have robots.txt and sitemap.xml \u2013 are these setup correctly? are there any 404 error pages etc. <\/span>
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\nUsability<\/strong> \u2013 is it a clear website, are the sections labelled clearly, is it easy to understand, can you find what you are looking for easily, is there a clear call to action etc. <\/span>
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\nContent<\/strong> \u2013 is the content rich and unique and is it updated regularly etc.Off-Page SEO analysis <\/span>
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\nBacklinks<\/strong> \u2013 use a tool such as ahrefs. Check what backlinks your competitors have. Maybe there are links to niche directories, comments to blogs, relevant forums etc. This will give you ideas to see if you can gain these links also. For example, you may not have known about a particular directory that you can submit your site to. Check out the website that has the blog comment and see if you can add relevant information with a backlink to your own site. Backlinks are a very important part of SEO competitor analysis as backlinks play an important part in gaining a high PageRank. <\/span>
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\nYou should set aside plenty of time to do on-page and off-page\u00a0analysis,\u00a0as it is an extremely important part of\u00a0SEO competitor analysis. <\/span>
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\nThe next step in SEO competitor analysis is to do a\u00a0SWOT\u00a0analysis on these 5 websites. Make sure you have a complete\u00a0understanding of your competitors website before doing a SWOT analysis. There are many seo service provider<\/strong> which provides seo services and they guide you better about SEO competitor analysis. for example – Biphoo Marketing Solution<\/strong> (BMS) is one of the best service provider which enable its clients to grow their business by making optimal use of various online channels like Search Engine Optimization, Pay Per Click, Social Media Optimization, Viral Marketing Services, Brand Building, Online Reputation Management .They provides different Digital Marketing Packages<\/strong> <\/a><\/span>an individual can choose the package according to their requirements. \u00a0<\/span>
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