{"id":63447,"date":"2018-04-18T10:31:24","date_gmt":"2018-04-18T10:31:24","guid":{"rendered":"https:\/\/www.biphoo.com\/bipnews\/?p=63447"},"modified":"2018-04-18T10:31:24","modified_gmt":"2018-04-18T10:31:24","slug":"facebook-says-users-must-accept-targeted-ads-even-under-new-eu-law","status":"publish","type":"post","link":"https:\/\/www.biphoo.com\/bipnews\/business\/facebook-says-users-must-accept-targeted-ads-even-under-new-eu-law.html","title":{"rendered":"Facebook says users must accept targeted ads even under new EU law"},"content":{"rendered":"

Facebook says users must accept targeted ads even under new EU law<\/span><\/strong><\/h2>\n

Facebook Inc (FB.O) said on Tuesday it would continue requiring people to accept targeted ads as a condition of using its service, a stance that may help keep its business model largely intact despite a new European Union privacy law.<\/span><\/p>\n

The EU law, which takes effect next month, promises the biggest shakeup in online privacy since the birth of the internet. Companies face fines if they collect or use personal information without permission.<\/span><\/p>\n

Facebook Deputy Chief Privacy Officer Rob Sherman said the social network would begin seeking Europeans\u2019 permission this week for a variety of ways Facebook uses their data, but he said that opting out of targeted marketing altogether would not be possible.<\/span><\/p>\n

\u201cFacebook is an advertising-supported service,\u201d Sherman said in a briefing with reporters at Facebook\u2019s headquarters.<\/span><\/p>\n

Facebook users will be able to limit the kinds of data that advertisers use to target their pitches, he added, but \u201call ads on Facebook are targeted to some extent, and that\u2019s true for offline advertising, as well.\u201d<\/span><\/p>\n

Facebook, the world\u2019s largest social media network, will use what are known as \u201cpermission screens\u201d – pages filled with text that require pressing a button to advance – to notify and obtain approval.<\/span><\/p>\n

The screens will show up on the Facebook website and smartphone app in Europe this week and globally in the coming months, Sherman said.<\/span><\/p>\n

The screens will not give Facebook users the option to hit \u201cdecline.\u201d Instead, they will guide users to either \u201caccept and continue\u201d or \u201cmanage data setting,\u201d according to copies the company showed reporters on Tuesday.<\/span><\/p>\n

\u201cPeople can choose to not be on Facebook if they want,\u201d Sherman said.<\/span><\/p>\n

Regulators, investors and privacy advocates are closely watching how Facebook plans to comply with the EU law, not only because Facebook has been embroiled in a privacy scandal but also because other companies may follow its lead in trying to limit the impact of opt-outs.<\/span><\/p>\n

Last month, Facebook disclosed that the personal information of millions of users, mostly in the United States, had wrongly ended up in the hands of political consultancy Cambridge Analytica, leading to U.S. congressional hearings and worldwide scrutiny of Facebook\u2019s commitment to privacy.<\/span><\/p>\n

Facebook Chief Financial Officer David Wehner warned in February the company could see a drop-off in usage due to the EU law, known as the General Data Protection Regulation (GDPR).<\/span><\/p>\n

Source:-https:\/\/www.reuters.com\/article\/us-eu-data-regulations\/tech-companies-to-be-forced-to-give-police-overseas-data-under-eu-proposal-idUSKBN1HO1YT<\/span><\/p>\n

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