{"id":59789,"date":"2018-02-28T05:27:13","date_gmt":"2018-02-28T05:27:13","guid":{"rendered":"https:\/\/www.biphoo.com\/bipnews\/?p=59789"},"modified":"2018-02-28T05:27:13","modified_gmt":"2018-02-28T05:27:13","slug":"facebook-says-donald-trump-paid-online-ads-hillary-clinton","status":"publish","type":"post","link":"https:\/\/www.biphoo.com\/bipnews\/news\/facebook-says-donald-trump-paid-online-ads-hillary-clinton.html","title":{"rendered":"Facebook Says Donald Trump Paid More for Online Ads Than Hillary Clinton"},"content":{"rendered":"<h2 style=\"text-align: justify\"><span style=\"font-size: 18pt\"><strong><span style=\"color: #000000;font-family: Arial, Helvetica, sans-serif\">Facebook Says Donald Trump Paid More for Online Ads Than Hillary Clinton<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-size: 14pt;color: #000000;font-family: Arial, Helvetica, sans-serif\">Donald Trump\u2019s presidential campaign paid slightly more for ads on Facebook than Hillary Clinton, the social network said, refuting claims that it had tacitly helped get the Republican elected.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 14pt;color: #000000;font-family: Arial, Helvetica, sans-serif\">Facebook executive Andrew Bosworth said Tuesday on Twitter that Trump\u2019s campaign \u201cpaid slightly higher CPM prices on most days rather than lower as has been reported,\u201d using industry jargon for cost per thousand impressions, the metric used to measure online ad rates.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 14pt;color: #000000;font-family: Arial, Helvetica, sans-serif\">Bosworth, who oversaw Facebook\u2019s ad business during the most recent presidential election, also shared a chart comparing each campaign\u2019s online ad rates that appears to show the Trump campaign generally paying more for the same number of ads.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 14pt;color: #000000;font-family: Arial, Helvetica, sans-serif\">Bosworth\u2019s statement is aimed at countering recent media reports and claims by Brad Parscale, President Trump\u2019s newly appointed 2020 presidential campaign manager. Parscale, who ran the digital operations for Trump\u2019s campaign, previously boasted that the Trump campaign \u201chad CPMs that were pennies in some cases.\u201d<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 14pt;color: #000000;font-family: Arial, Helvetica, sans-serif\">Parscale also promoted on Twitter a Wired article written by a former Facebook project manager Antonio Garc\u00eda Mart\u00ednez that suggested Trump\u2019s presidential campaign was able to get better deals on online ads.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 14pt;color: #000000;font-family: Arial, Helvetica, sans-serif\">The implication that the Trump campaign was able to game Facebook\u2019s (FB, -1.86%) advertising system and score better deals led Clinton to criticize \u201csocial media platforms\u201d and how they can influence \u201cour democratic process.\u201d<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 14pt;color: #000000;font-family: Arial, Helvetica, sans-serif\">Bosworth also said in another Tweet that the prices for online ads can fluctuate depending on \u201csize of audience and campaign objective,\u201d and that the two different presidential campaigns \u201chad different strategies.\u201d Because of this, it\u2019s hard to make a direct comparison of how much each campaign paid Facebook for ads.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 14pt;color: #000000;font-family: Arial, Helvetica, sans-serif\">\u201cWe want to share more campaign data with researchers, but we\u2019ll need campaigns\u2019 permission,\u201d Bosworth added in another tweet. \u201cWe are reaching out now. We\u2019ll be making data like this plus more available to the public when we launch our ads transparency tool in spring.\u201d<\/span><\/p>\n<p><span style=\"font-size: 8pt\">Source:-\u00a0http:\/\/fortune.com\/2018\/02\/27\/donald-trump-hillary-clinton-facebook-ads\/<\/span><\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.biphoo.com\/bipnews\/news\/facebook-says-donald-trump-paid-online-ads-hillary-clinton.html\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground: #ffffff !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 630px !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>Facebook Says Donald Trump Paid More for Online Ads Than Hillary Clinton Donald Trump\u2019s presidential campaign paid slightly more for ads on Facebook than Hillary Clinton, the social network said, refuting claims that it had tacitly helped get the Republican elected. Facebook executive Andrew Bosworth said Tuesday on Twitter that [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":59791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[122612,837,8580,122611],"class_list":["post-59789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-2016-presidential-campaign","tag-donald-trump","tag-donald-trump-2016-presidential-campaign","tag-facebook-says-donald-trump-paid-more-for-online-ads-than-hillary-clinton"],"_links":{"self":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts\/59789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/comments?post=59789"}],"version-history":[{"count":0,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts\/59789\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/media\/59791"}],"wp:attachment":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/media?parent=59789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/categories?post=59789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/tags?post=59789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}