{"id":58921,"date":"2018-02-15T11:01:40","date_gmt":"2018-02-15T11:01:40","guid":{"rendered":"https:\/\/www.biphoo.com\/bipnews\/?p=58921"},"modified":"2018-02-15T11:01:40","modified_gmt":"2018-02-15T11:01:40","slug":"why-googles-ad-blocking-in-chrome-might-prove-awkward-for-the-company","status":"publish","type":"post","link":"https:\/\/www.biphoo.com\/bipnews\/technology\/why-googles-ad-blocking-in-chrome-might-prove-awkward-for-the-company.html","title":{"rendered":"Why Google&#8217;s Ad-Blocking in Chrome Might Prove Awkward For the Company"},"content":{"rendered":"<h2 style=\"text-align: justify\"><span style=\"font-size: 18pt\"><strong><span style=\"font-family: Arial, Helvetica, sans-serif;color: #000000\">Why Google&#8217;s Ad-Blocking in Chrome Might Prove Awkward For the Company<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">Google, frustrated with \u201cannoying\u201d advertisements involving techniques such as pop-ups and loudly auto-playing videos, is from Thursday using its Chrome browser to strike back.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">Users of the browser\u2014that is to say, well over half the people who surf the web\u2014will no longer see any ads at all on websites that regularly throw up such annoyances.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">The move was first floated back in April last year. As has been the case ever since then, many people in the media industry are concerned about the implications.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">The issue is whether Google\u2014itself one of the very biggest players in the online ad market\u2014will use the move to favor itself and disadvantage rivals.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">The company is basing its decisions on which ads to block on standards set by the Coalition for Better Ads that studies which ads \u201cfall beneath a threshold of consumer acceptability.\u201d According to The Wall Street Journal, members of this coalition report that Google came up with the coalition and performed most of its research.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">\u201cIt\u2019s important to note that some sites affected by this change may also contain Google ads. To us, your experience on the web is a higher priority than the money that these annoying ads may generate\u2014even for us,\u201d Chrome Vice President Rahul Roy-Chowdhury wrote in a blog post.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">However, the Journal notes, other coalition members said the blacklisted ad formats \u201cgenerally don\u2019t apply to Google\u2019s own business.\u201d<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">The proof will be in the pudding. And, if Google wants to avoid adding to its various antitrust woes, it would certainly be best for the company if this ad-blocking measure doesn\u2019t turn out to unfairly benefit it.<\/span><\/p>\n<p><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 8pt\">Source:-\u00a0http:\/\/fortune.com\/2018\/02\/15\/google-chrome-ad-blocking-2\/<\/span><\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.biphoo.com\/bipnews\/technology\/why-googles-ad-blocking-in-chrome-might-prove-awkward-for-the-company.html\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground: #ffffff !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 630px !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>Why Google&#8217;s Ad-Blocking in Chrome Might Prove Awkward For the Company Google, frustrated with \u201cannoying\u201d advertisements involving techniques such as pop-ups and loudly auto-playing videos, is from Thursday using its Chrome browser to strike back. Users of the browser\u2014that is to say, well over half the people who surf the [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":58922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[692,12073,10438,120471],"class_list":["post-58921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-latest-technology-news","tag-technology-news-today","tag-usa-technology-news","tag-why-googles-ad-blocking-in-chrome-might-prove-awkward-for-the-company"],"_links":{"self":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts\/58921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/comments?post=58921"}],"version-history":[{"count":0,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts\/58921\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/media\/58922"}],"wp:attachment":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/media?parent=58921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/categories?post=58921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/tags?post=58921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}