{"id":58648,"date":"2018-02-12T09:36:48","date_gmt":"2018-02-12T09:36:48","guid":{"rendered":"https:\/\/www.biphoo.com\/bipnews\/?p=58648"},"modified":"2018-02-12T09:36:48","modified_gmt":"2018-02-12T09:36:48","slug":"nvidia-says-it-is-working-hard-to-increase-gpu-supply-remains-focused-on-gamers","status":"publish","type":"post","link":"https:\/\/www.biphoo.com\/bipnews\/technology\/nvidia-says-it-is-working-hard-to-increase-gpu-supply-remains-focused-on-gamers.html","title":{"rendered":"Nvidia says it is working hard to increase GPU supply, remains focused on gamers"},"content":{"rendered":"<h2 style=\"text-align: justify\"><span style=\"font-size: 18pt\"><strong><span style=\"font-family: Arial, Helvetica, sans-serif;color: #000000\">Nvidia says it is working hard to increase GPU supply, remains focused on gamers<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">The graphics card shortage caused by demand from cryptominers is showing no signs of abating, but Nvidia says it is doing \u201ceverything we can\u201d to increase supply. CEO Jensen Huang reiterated that it is retailers who are setting the current exorbitant prices of GPUs but confirmed the company is asking them to prioritize gamers over miners.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">Nvidia\u2019s relationship with cryptomining is a complicated one. The company just reported record quarterly revenue of $2.91 billion, up 10 percent from the previous quarter, thanks partly to miners rushing to buy its GPUs, often in bulk quantities. Nvidia\u2019s executive vice president and chief financial officer, Colette Kress, said: \u201cStrong demand in the cryptocurrency market exceeded our expectations.\u201d<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">But the firm values its core market of gamers and understands how they tie into Nvidia\u2019s other products, such as its G-Sync monitors. Brand loyalty is another important factor\u2014something not usually associated with miners\u2014and it knows the mining craze is likely to slow down in the future.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">Nvidia said it expected the situation to remain the same over the coming quarter but reaffirmed its commitment to gamers. \u201cOur main focus remains on our core market, as cryptocurrency will likely remain volatile,\u201d added Kress.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">Exactly how Nvidia plans to prioritize gamers wasn\u2019t made clear. Its request that retailers limit the maximum number of GPUs they sell to each miner isn\u2019t something the company can enforce. Hopefully, more sellers will follow in the footsteps of Micro Center and reduce the price of cards that are sold for gaming purposes.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">\u201cWe\u2019re working really hard to get GPUs out into the marketplace for the gamers. We\u2019re doing everything we can, but I think the most important thing is, we just got to catch up with supply,\u201d said Huang on an earnings call.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">It\u2019s also likely that Nvidia is facing supply problems caused by GDDR5 and HBM2 memory component shortages. AMD has confirmed it has had to contend with the industry-wide component shortfall, but Nvidia wasn\u2019t as forthcoming about the situation.<\/span><\/p>\n<p><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 8pt\">Source:-\u00a0https:\/\/www.techspot.com\/news\/73225-nvidia-working-hard-increase-gpu-supply-remains-focused.html<\/span><\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.biphoo.com\/bipnews\/technology\/nvidia-says-it-is-working-hard-to-increase-gpu-supply-remains-focused-on-gamers.html\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground: #ffffff !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 630px !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>Nvidia says it is working hard to increase GPU supply, remains focused on gamers The graphics card shortage caused by demand from cryptominers is showing no signs of abating, but Nvidia says it is doing \u201ceverything we can\u201d to increase supply. CEO Jensen Huang reiterated that it is retailers who [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":58649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[692,119660,12073,10438],"class_list":["post-58648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-latest-technology-news","tag-nvidia-says-it-is-working-hard-to-increase-gpu-supply-remains-focused-on-gamers","tag-technology-news-today","tag-usa-technology-news"],"_links":{"self":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts\/58648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/comments?post=58648"}],"version-history":[{"count":0,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts\/58648\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/media\/58649"}],"wp:attachment":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/media?parent=58648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/categories?post=58648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/tags?post=58648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}