{"id":58547,"date":"2018-02-10T06:58:43","date_gmt":"2018-02-10T06:58:43","guid":{"rendered":"https:\/\/www.biphoo.com\/bipnews\/?p=58547"},"modified":"2018-02-10T06:58:43","modified_gmt":"2018-02-10T06:58:43","slug":"amazon-hires-nbc-executive-salke-to-run-video-studio","status":"publish","type":"post","link":"https:\/\/www.biphoo.com\/bipnews\/technology\/amazon-hires-nbc-executive-salke-to-run-video-studio.html","title":{"rendered":"Amazon hires NBC executive Salke to run video studio"},"content":{"rendered":"<h2 style=\"text-align: justify\"><span style=\"font-size: 18pt\"><strong><span style=\"font-family: Arial, Helvetica, sans-serif;color: #000000\">Amazon hires NBC executive Salke to run video studio<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">Amazon.com Inc (AMZN.O) on Friday said it has hired Jennifer Salke, president of NBC Entertainment, to run its television and movie studio, ending months of limbo as its entertainment division switches from a lineup heavy on art-house fare to broader-appealing hits.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">Amazon has been without a permanent studio chief since October, when Roy Price resigned after a sexual harassment allegation. Price has contested the claim.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">Salke has overseen the development of comedies and dramas for NBC as president since 2011. She has been behind shows such as \u201cThis is Us,\u201d \u201cThe Blacklist,\u201d and \u201cUnbreakable Kimmy Schmidt,\u201d and previously was executive vice president of creative affairs at Twentieth Century Fox Television.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">Salke has \u201cbuilt an impeccable reputation as a big leader who emphasizes creativity, collaboration, and teamwork,\u201d Jeff Blackburn, Amazon\u2019s senior vice president of business development and entertainment, said in a statement.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">Amazon\u2019s video budget ballooned to an estimated $4.5 billion or more in 2017, and the company has said it plans to spend more this year. It is seeking content that can attract viewers to its Prime streaming and shopping service around the world.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">Salke\u2019s biggest task may be managing Amazon\u2019s blockbuster bet on a television prequel to \u201cThe Lord of the Rings,\u201d a leap away from the niche content the studio was used to producing. People familiar with the matter say the studio offered $250 million for the fantasy series\u2019 rights alone last year. The bill will climb as Amazon invests in production and marketing for multiple seasons.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">\u201cThe bet Amazon is making is, \u2018We need a programing exec who\u2019s going to create content that people watch,&#8217;\u201d Wedbush Securities analyst Michael Pachter said.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">The television executive will also oversee Amazon\u2019s film strategy. Reuters reported last month that the studio is shifting resources from independent films to more commercial projects.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">An Amazon spokesman said Jason Ropell, the vice president running Amazon Studios\u2019 film division, will run the movie unit on a day-to-day basis but report to Salke, as will Albert Cheng, who had been interim studio chief.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">Salke\u2019s start date has not yet been decided, the spokesman said.<\/span><\/p>\n<p><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 8pt\">Source:-\u00a0https:\/\/www.reuters.com\/article\/us-amazon-com-studios\/amazon-hires-nbc-executive-salke-to-run-video-studio-idUSKBN1FT2R4<\/span><\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.biphoo.com\/bipnews\/technology\/amazon-hires-nbc-executive-salke-to-run-video-studio.html\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground: #ffffff !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 630px !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>Amazon hires NBC executive Salke to run video studio Amazon.com Inc (AMZN.O) on Friday said it has hired Jennifer Salke, president of NBC Entertainment, to run its television and movie studio, ending months of limbo as its entertainment division switches from a lineup heavy on art-house fare to broader-appealing hits. 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