{"id":57905,"date":"2018-02-02T09:52:04","date_gmt":"2018-02-02T09:52:04","guid":{"rendered":"https:\/\/www.biphoo.com\/bipnews\/?p=57905"},"modified":"2018-02-02T09:52:04","modified_gmt":"2018-02-02T09:52:04","slug":"instagram-stories-now-lets-businesses-brands-post-carousel-ads","status":"publish","type":"post","link":"https:\/\/www.biphoo.com\/bipnews\/technology\/instagram-stories-now-lets-businesses-brands-post-carousel-ads.html","title":{"rendered":"Instagram Stories Now Lets Businesses, Brands Post Carousel Ads"},"content":{"rendered":"<h2 style=\"text-align: justify\"><span style=\"color: #000000\"><strong><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 18pt\">Instagram Stories Now Lets Businesses, Brands Post Carousel Ads<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">Instagram has announced that it\u2019s bringing Carousel Ads to Instagram Stories. This means that users should starts seeing ads in Instagram Stories that are no longer limited to just one slide of media.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">\u201cCarousel Ads for Instagram Stories behave the same way as other Stories content, meaning you can tap through, swipe back and forth or pause the content whenever you&#8217;d like,\u201d Instagram said on its Business Blog. \u201cNow with two additional pieces of media, advertisers can add depth to their storytelling in the same way the community does today.\u201d<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">Previously, ads in Instagram Stories were easily skippable with just a single tap because businesses were only allowed to show one single piece of media. Ads randomly appear in Instagram Stories as users tap and swipe away on the app. With this big change in how ads behave, it seems like Instagram wants businesses to take full advantage of what its Stories platform is capable of.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">Businesses that use the new Carousel Ads on Instagram Stories will be able to use all of the same tools that regular users have access to. This includes using the native drawing tools and the ability to pin stickers and text in videos.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">But why expand Instagram Story ads to three pieces of media instead of four or five? Instagram director of product marketing Susan Rose told TechCrunch that three is \u201cjust a starting point.\u201d This suggests the possibility of Carousel Ads being longer in the near future if this test is received well enough. \u201cIt\u2019s a feature that was requested from businesses and advertisers, given the power that they\u2019ve seen through organic stories with multiple pieces of content,\u201d Rose said.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">Carousel Ads are currently being tested by a limited number of brands, inlcuding Gap, Coca-Cola, Renault and Paramount Pictures. Instagram says that it will share more info when Carousel Ads for Instagram Stories is made widely available.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">\u201cThe captivating nature of Instagram Stories provides another platform for our consumers to experience the Logo Remix campaign. The campaign is all about paying homage to Gap logos of the past, while featuring some of today\u2019s global culture remixers,\u201d Gap chief marketing office Craig Brommers said. \u201cWe love using Instagram\u2019s creative tools to add fun details to our creative, and the full screen format of Instagram Stories makes it feel like you\u2019re part of the remix.\u201d<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">In other news, Instagram has made its Text-centric Stories format available to all Instagram users. The feature allows users to simply post Text for their Stories. The feature was in testing earlier this month and was initially only available to a limited number of users.<\/span><\/p>\n<p><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 8pt\">Source:- http:\/\/www.ibtimes.com\/instagram-stories-now-lets-businesses-brands-post-carousel-ads-2648890<\/span><\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.biphoo.com\/bipnews\/technology\/instagram-stories-now-lets-businesses-brands-post-carousel-ads.html\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground: #ffffff !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 630px !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>Instagram Stories Now Lets Businesses, Brands Post Carousel Ads Instagram has announced that it\u2019s bringing Carousel Ads to Instagram Stories. This means that users should starts seeing ads in Instagram Stories that are no longer limited to just one slide of media. \u201cCarousel Ads for Instagram Stories behave the same [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":57906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[117658,117647,117648,10438],"class_list":["post-57905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-instagram-stories-now-lets-businesses-brands-post-carousel-ads","tag-latest-technology-news-daily","tag-technology-news-world","tag-usa-technology-news"],"_links":{"self":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts\/57905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/comments?post=57905"}],"version-history":[{"count":0,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts\/57905\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/media\/57906"}],"wp:attachment":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/media?parent=57905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/categories?post=57905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/tags?post=57905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}