{"id":57725,"date":"2018-01-31T05:51:24","date_gmt":"2018-01-31T05:51:24","guid":{"rendered":"https:\/\/www.biphoo.com\/bipnews\/?p=57725"},"modified":"2018-01-31T05:51:24","modified_gmt":"2018-01-31T05:51:24","slug":"google-launching-new-digital-store-sell-cloud-based-software","status":"publish","type":"post","link":"https:\/\/www.biphoo.com\/bipnews\/technology\/google-launching-new-digital-store-sell-cloud-based-software.html","title":{"rendered":"Google is launching a new digital store to sell cloud-based software"},"content":{"rendered":"<h2 style=\"text-align: justify\"><span style=\"font-size: 18pt\"><strong><span style=\"font-family: Arial, Helvetica, sans-serif;color: #000000\">Google is launching a new digital store to sell cloud-based software<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-size: 14pt;font-family: Arial, Helvetica, sans-serif;color: #000000\">Google is launching a digital store that will offer cloud-based software to companies and other organizations. Bloomberg, which reported the news a bit earlier, notes the move is just the juggernaut\u2019s latest effort to ensure that cloud leaders, and specifically Amazon Web Services, don\u2019t leave the company in the dust.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 14pt;font-family: Arial, Helvetica, sans-serif;color: #000000\">Google isn\u2019t launching the store alone but rather partnering with MobileIron, a once venture-backed company that went public in 2014 and is focused around mobile device management. Indeed, in a new blog post about the new store, Google says the collaboration is designed to bring together Google Cloud\u2019s Orbitera commerce platform with MobileIron\u2019s app distribution, security and analytics capabilities.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 14pt;font-family: Arial, Helvetica, sans-serif;color: #000000\">The white-label offering will come with a handful of features, says Google, including customized bundles to enable operators to create bundles of services by customer segments; customized branding for both operators and customers of the marketplace; one bill for everything across all of a customer\u2019s devices, data, voice and third-party cloud services; secure cloud access to ensure that only trusted users who are using trusted apps on trusted devices get access to the cloud services; and usage analytics.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 14pt;font-family: Arial, Helvetica, sans-serif;color: #000000\">Google had acquired the startup Orbitera in 2016 for what TC was told at the time was just north of $100 million. The company developed a platform for buying and selling cloud-based software and was gobbled up to help Google improve how it competes against Amazon\u2019s AWS, Salesforce and Microsoft, all of which sell their enterprise services in the cloud.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 14pt;font-family: Arial, Helvetica, sans-serif;color: #000000\">Google\u2019s new initiative has competition. For starters, as Bloomberg notes, AT&amp;T offers a virtual private network to allow users to securely connect to cloud services. Still, the marketplace should make it easier and simpler for users to pay for a host of services at once, rather than having to source them from multiple places.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 14pt;font-family: Arial, Helvetica, sans-serif;color: #000000\">It also should provide Google stronger footing if all goes as planned.<\/span><\/p>\n<p><span style=\"font-size: 8pt\">Source:-\u00a0https:\/\/techcrunch.com\/2018\/01\/30\/google-is-launching-a-new-digital-store-to-sell-cloud-based-software\/<\/span><\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.biphoo.com\/bipnews\/technology\/google-launching-new-digital-store-sell-cloud-based-software.html\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground: #ffffff !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 630px !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>Google is launching a new digital store to sell cloud-based software Google is launching a digital store that will offer cloud-based software to companies and other organizations. Bloomberg, which reported the news a bit earlier, notes the move is just the juggernaut\u2019s latest effort to ensure that cloud leaders, and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":57726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[117204,79821,8701,80343,110588],"class_list":["post-57725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-keyword-google-is-launching-a-new-digital-store-to-sell-cloud-based-software","tag-latest-news-headlines","tag-news-today","tag-todays-news-headlines","tag-top-news-headlines"],"_links":{"self":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts\/57725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/comments?post=57725"}],"version-history":[{"count":0,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts\/57725\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/media\/57726"}],"wp:attachment":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/media?parent=57725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/categories?post=57725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/tags?post=57725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}