{"id":51380,"date":"2017-11-09T05:12:11","date_gmt":"2017-11-09T05:12:11","guid":{"rendered":"https:\/\/www.biphoo.com\/bipnews\/?p=51380"},"modified":"2017-11-09T05:12:11","modified_gmt":"2017-11-09T05:12:11","slug":"playstation-sells-vr-capabilities-for-holidays","status":"publish","type":"post","link":"https:\/\/www.biphoo.com\/bipnews\/technology\/console\/playstation-sells-vr-capabilities-for-holidays.html","title":{"rendered":"PlayStation Sells VR Capabilities For Holidays"},"content":{"rendered":"<h2 style=\"text-align: justify\"><span style=\"font-size: 18pt\"><strong><span style=\"font-family: Arial, Helvetica, sans-serif\">PlayStation Sells VR Capabilities For Holidays<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt\">PlayStation Sells VR Capabilities For Holidays:- As the holidays approach, Sony is touting its virtual-reality capabilities as a point of difference.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt\">A new spot in its ongoing \u201cGreatness Awaits\u201d campaign focuses on the popular title, \u201cThe Elder Scrolls V: Skyrim,\u201d and touts the immersive capabilities of the gaming set\u2019s VR accessory.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt\">\u201cVR is such a sensory experience,\u201d Mary Yee, vice president of marketing for Sony PlayStation, tells Marketing Daily. \u201cAs we move into the holiday season our marketing campaigns will continue to convey the highly immersive, transformative nature of PlayStation VR.\u201d<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt\">The spot, from agency BBH, depicts a gamer putting on the VR headset, leading snow to start falling in his apartment. After a thud on the building\u2019s roof, a giant claw busts through the gamer\u2019s ceiling and transports him into the gaming world, where he jumps head-first off a cliff to face a giant dragon.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt\">\u201cPlayStation continues to challenge and inspire gamers to achieve their greatness through the overarching brand message \u2018Greatness Awaits,\u2019\u201d Yee says. \u201cWith this Skyrim PS VR campaign, the gamer is the hero transported to a new world facing extraordinary odds to achieve their greatness.\u201d<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt\">The VR focus is intended to highlight Sony\u2019s history of innovation and groundbreaking gaming experience (with more than 100 VR games on the market and 60 more expected in 2018) particularly as it competes with the Microsoft\u2019s newly released advanced (but sans VR capabilities) console, the Xbox One X, Yee says.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt\">\u201cPS4 Pro and PS VR are just a few examples of first to market products in their respective categories where we\u2019ve pioneered and will continue to learn and grow the category through experience,\u201d she says. \u201cIt\u2019s the ideal opportunity to experience VR this holiday.\u201d<\/span><\/p>\n<p><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 8pt\">Source:-\u00a0https:\/\/www.mediapost.com\/publications\/article\/309930\/playstation-sells-vr-capabilities-for-holidays.html<\/span><\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.biphoo.com\/bipnews\/technology\/console\/playstation-sells-vr-capabilities-for-holidays.html\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground: #ffffff !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 630px !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>PlayStation Sells VR Capabilities For Holidays PlayStation Sells VR Capabilities For Holidays:- As the holidays approach, Sony is touting its virtual-reality capabilities as a point of difference. A new spot in its ongoing \u201cGreatness Awaits\u201d campaign focuses on the popular title, \u201cThe Elder Scrolls V: Skyrim,\u201d and touts the immersive [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":51387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5053],"tags":[96242,96239,96241,96240,7941,81200],"class_list":["post-51380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-console","tag-groundbreaking-gaming-experience","tag-playstation-sells-vr","tag-playstation-sells-vr-capabilities","tag-sells-vr-capabilities","tag-sony-playstation","tag-xbox-one-x"],"_links":{"self":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts\/51380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/comments?post=51380"}],"version-history":[{"count":0,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts\/51380\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/media\/51387"}],"wp:attachment":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/media?parent=51380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/categories?post=51380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/tags?post=51380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}