{"id":51141,"date":"2017-11-08T05:01:10","date_gmt":"2017-11-08T05:01:10","guid":{"rendered":"https:\/\/www.biphoo.com\/bipnews\/?p=51141"},"modified":"2017-11-08T05:03:02","modified_gmt":"2017-11-08T05:03:02","slug":"xiaomi-comes-to-europe-with-launch-event-in-madrid","status":"publish","type":"post","link":"https:\/\/www.biphoo.com\/bipnews\/technology\/innovation\/xiaomi-comes-to-europe-with-launch-event-in-madrid.html","title":{"rendered":"Xiaomi comes to Europe with launch event in Madrid"},"content":{"rendered":"<h2 style=\"text-align: justify\"><span style=\"font-size: 18pt\"><strong><span style=\"font-family: Arial, Helvetica, sans-serif;color: #000000\">Xiaomi comes to Europe with launch event in Madrid<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">Xiaomi comes to Europe with launch event in Madrid:- Xiaomi ventured into western Europe with a grand launch event on November 7 in the Spanish capital of Madrid. This is part of the Chinese smartphone maker\u2019s ambitious plan to transform into a globally recognized brand.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">Revealed at the event were two smartphone models for the Spaniards\u2014the \u20ac499 bezel-free MIX 2 and the \u20ac229 Mi A1 powered by Google Android One\u2014and other ecosystem products including the Mi Electric Scooter, the Mi Box, the Mi Action Camera 4K, and the Mi Band. The Mi Electric Scooter will be opening two authorized Mi shops in Madrid on November 11, the day when China will be celebrating the world\u2019s largest shopping festival, Singles Day.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">Xiaomi is working with electronics distributor Ingram Micro and Alibaba\u2019s global delivery system AliExpress to further its European footprints. Spanish consumers had been buying Xiaomi phones even before the official localization, drawn to the brand\u2019s budget-friendly models. An online-only retail has helped keep Xiaomi\u2019s operational costs low, but Xiaomi has also started to embrace the \u201cnew retail\u201d trend to include offline sales, which has contributed to its comeback this year.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">\u201cSpanish fans have given a lot of support to Xiaomi throughout the years. We are very happy to be launching in Spain and serving local Xiaomi fans,\u201d says Wang Xiang, senior vice president who leads the supply chain and intellectual property teams at Xiaomi.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">Huawei is the other Chinese smartphone titan pushing hard into overseas markets. In July, the Shenzhen-headquartered manufacturer overtook Apple to become the world\u2019s second-biggest smartphone maker, according to data from Counterpoint Research. Its meteoric rise is attributed to sales in China, Europe, Latin America, and the Middle East. Besides being affordable, Huawei has been credited for \u201cout-smarting and out-spending rivals in sales channels, go-to-market, and marketing promotion strategies,\u201d says Counterpoint\u2019s associate director.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt;color: #000000\">Xiaomi has also launched in Taiwan, Hong Kong, Singapore, Malaysia, Philippines, India, Indonesia, Russia, and Brazil.<\/span><\/p>\n<p><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 8pt\">Source:-\u00a0http:\/\/technode.com\/2017\/11\/08\/xiaomi-launch-europe-madrid\/<\/span><\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.biphoo.com\/bipnews\/technology\/innovation\/xiaomi-comes-to-europe-with-launch-event-in-madrid.html\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground: #ffffff !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 630px !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>Xiaomi comes to Europe with launch event in Madrid Xiaomi comes to Europe with launch event in Madrid:- Xiaomi ventured into western Europe with a grand launch event on November 7 in the Spanish capital of Madrid. This is part of the Chinese smartphone maker\u2019s ambitious plan to transform into [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":51147,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[975],"tags":[95269,95265,95266,95268,95264,95267],"class_list":["post-51141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","tag-counterpoints-associate-director","tag-globally-recognized-brand","tag-mi-electric-scooter","tag-shenzhen-headquartered-manufacturer","tag-spanish-capital-of-madrid","tag-worlds-largest-shopping-festival"],"_links":{"self":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts\/51141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/comments?post=51141"}],"version-history":[{"count":0,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts\/51141\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/media\/51147"}],"wp:attachment":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/media?parent=51141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/categories?post=51141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/tags?post=51141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}