{"id":50507,"date":"2017-11-04T05:04:57","date_gmt":"2017-11-04T05:04:57","guid":{"rendered":"https:\/\/www.biphoo.com\/bipnews\/?p=50507"},"modified":"2017-11-04T05:08:28","modified_gmt":"2017-11-04T05:08:28","slug":"snapchat-fell-out-of-the-ios-top-10-for-first-time-this-year-in-q3","status":"publish","type":"post","link":"https:\/\/www.biphoo.com\/bipnews\/technology\/internet\/snapchat-fell-out-of-the-ios-top-10-for-first-time-this-year-in-q3.html","title":{"rendered":"Snapchat fell out of the iOS top 10 for first time this year in Q3"},"content":{"rendered":"<h2 style=\"text-align: justify\"><span style=\"font-size: 18pt\"><strong><span style=\"font-family: Arial, Helvetica, sans-serif\">Snapchat fell out of the iOS top 10 for first time this year in Q3<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt\">Snapchat fell out of the iOS top 10 for first time this year in Q3:- Snapchat\u2019s mobile app fell out of the top 10 for the first time this year during Q3 2017, according to a recent report from Sensor Tower. The app, which had been ranked at #8 during Q2 2017 dropped to #18 on iOS during the quarter, but remained ranked at #2 on Google Play. Combined, that gave the app an overall ranking of #5 for the quarter, the report noted.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt\">Sensor Tower\u2019s data was presented without context as to why this ranking change could have occurred. That may lead you to believe that Snapchat is losing steam.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt\">Perhaps all that Instagram cloning is finally catching up with it? After all, Facebook recently announced that both Instagram Stories and WhatsApp Status now have 300 million daily active users \u2013 or nearly twice the size of Snapchat.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt\">However, reading the top charts alone doesn\u2019t always tell the full story. While it\u2019s true that a slowing of downloads could see a popular app losing rank, that\u2019s not always what can boot it from the top 10.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt\">Sometimes, it\u2019s not that one app\u2019s rate of downloads slow, it\u2019s that the apps surrounding it gain.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt\">That\u2019s what happened with Snapchat, we understand.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt\">During the month of August, Snapchat fell to #16 on thec overall chart on August 19th, then to #33 on August 20th, according to App Annie\u2019s data. The ranking began to stabilize the following day, where it returned to #7.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt\">Of course, a drop of this size is still fairly notable.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt\">The app had not fallen from the top 10 on iOS all year, and it hasn\u2019t fallen since. In fact, Snapchat has been in the top 10 on iOS in the U.S. for the better part of its tenure, App Annie notes. In 2016, it only fell out of the top 10 for 8 days, and then, it was only ranked #11. It never got as low as #33.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt\">But this year\u2019s decline doesn\u2019t mean Snapchat\u2019s downloads slowed.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt\">App Annie says that Snapchat continued to have consistent daily downloads in the weeks prior and after August 19th and 20th, which were the only days in Q3 that Snapchat lost its top 10 position. What happened is that there was a surge of downloads from other top apps on those days instead.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt\">When this happens, even an app with strong downloads can drop in the charts, and that\u2019s why Snapchat fell.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 14pt\">The situation was not unique to Snapchat, either. In addition to its drop, some of the top ranking social networking and photo and video apps, including Instagram, Messenger and newcomer Sarahah, also saw their rankings decline during the same time.<\/span><\/p>\n<p><span style=\"font-family: Arial, Helvetica, sans-serif;font-size: 8pt\">Source:-\u00a0https:\/\/techcrunch.com\/2017\/11\/03\/snapchat-fell-out-of-the-top-10-for-first-time-in-q3\/<\/span><\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.biphoo.com\/bipnews\/technology\/internet\/snapchat-fell-out-of-the-ios-top-10-for-first-time-this-year-in-q3.html\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground: #ffffff !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 630px !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>Snapchat fell out of the iOS top 10 for first time this year in Q3 Snapchat fell out of the iOS top 10 for first time this year in Q3:- Snapchat\u2019s mobile app fell out of the top 10 for the first time this year during Q3 2017, according to [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":50514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[973],"tags":[92418,92417,92419,92416,92414,92415],"class_list":["post-50507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-app-annies-data","tag-ios-app-stores-top","tag-size-of-snapchat","tag-snapchat-fell-out","tag-snapchat-on-apple-watch","tag-unique-to-snapchat"],"_links":{"self":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts\/50507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/comments?post=50507"}],"version-history":[{"count":0,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts\/50507\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/media\/50514"}],"wp:attachment":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/media?parent=50507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/categories?post=50507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/tags?post=50507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}