{"id":50193,"date":"2017-11-02T06:23:22","date_gmt":"2017-11-02T06:23:22","guid":{"rendered":"https:\/\/www.biphoo.com\/bipnews\/?p=50193"},"modified":"2017-11-02T06:23:22","modified_gmt":"2017-11-02T06:23:22","slug":"papa-johns-pulls-nfl-associated-ads-citing-negative-consumer-sentiment","status":"publish","type":"post","link":"https:\/\/www.biphoo.com\/bipnews\/sports\/papa-johns-pulls-nfl-associated-ads-citing-negative-consumer-sentiment.html","title":{"rendered":"Papa John’s Pulls NFL-Associated Ads Citing ‘Negative Consumer Sentiment’"},"content":{"rendered":"

Papa John’s Pulls NFL-Associated Ads Citing ‘Negative Consumer Sentiment’<\/span><\/strong><\/span><\/h2>\n

Papa John’s Pulls NFL-Associated Ads Citing ‘Negative Consumer Sentiment’:-Pizza chain Papa John’s announced Wednesday that it is pulling its advertising associated with the NFL, according to ESPN’s Darren Rovell.<\/span><\/p>\n

Per Jonathan Maze of Nation’s Restaurant News, Papa John’s founder John Schnatter said sales are down due to “negative consumer sentiment” regarding the company’s relationship with the NFL.<\/span><\/p>\n

Schnatter also called the NFL “an example of poor leadership,” according to Maze.<\/span><\/p>\n

A constant topic of discussion during the 2017 NFL season has been players’ decision to protest during the national anthem.<\/span><\/p>\n

While the trend was started by former San Francisco 49ers quarterback Colin Kaepernick last season, it has continued in 2017, especially since critical comments were made by President Donald Trump.<\/span><\/p>\n

That led to NFL Commissioner Roger Goodell sending a letter to all 32 NFL teams expressing his preference that players stand for the anthem.<\/span><\/p>\n

The NFL hasn’t enacted a rule forcing players to stand, but there is a clear schism between players and NFL leadership on the issue.<\/span><\/p>\n

Per Rovell, Schnatter said the NFL’s issues with its players should have been “nipped in the bud” 18 months ago.<\/span><\/p>\n

It was announced by Nielsen after Week 6 of the NFL season that NFL ratings are down 7.5 percent in comparison to last season, according to Rovell.<\/span><\/p>\n

Schnatter chalked up last year’s decline to the presidential election but said this year’s drop is due to the “polarizing” controversy, per Maze.<\/span><\/p>\n

Maze also reported that Papa John’s’ sales are down six percent.<\/span><\/p>\n

Papa John’s is deeply rooted in the NFL since it has a deal with the league and 23 of its individual teams, according to Rovell.<\/span><\/p>\n

Former Indianapolis Colts and Denver Broncos quarterback Peyton Manning is a Papa John’s franchisee who also appears in commercials for the company.<\/span><\/p>\n

In exchange for pulling current ads, Schnatter said the NFL has given Papa John’s additional future spots moving forward.<\/span><\/p>\n

Source:-http:\/\/bleacherreport.com\/articles\/2741923-papa-johns-pulls-nfl-associated-ads-citing-negative-consumer-sentiment<\/span><\/p>\n

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