{"id":49869,"date":"2017-10-31T06:42:47","date_gmt":"2017-10-31T06:42:47","guid":{"rendered":"https:\/\/www.biphoo.com\/bipnews\/?p=49869"},"modified":"2017-10-31T06:42:47","modified_gmt":"2017-10-31T06:42:47","slug":"square-announces-the-register-a-999-point-of-sale-device","status":"publish","type":"post","link":"https:\/\/www.biphoo.com\/bipnews\/technology\/gadgets\/square-announces-the-register-a-999-point-of-sale-device.html","title":{"rendered":"Square announces the Register, a $999 point-of-sale device"},"content":{"rendered":"

Square announces the Register, a $999 point-of-sale device<\/span><\/strong><\/span><\/h2>\n

Square announces the Register, a $999 point-of-sale device:- Square is expanding its hardware lineup with a new point-of-sale device called the Square Register.<\/span><\/p>\n

Square\u2019s Head of Hardware Jesse Dorogusker explained that while the company\u2019s existing products incorporate existing hardware (the Square Stand, for example, turns an iPad into a POS stand), the Square Register is \u201ctotally integrated \u2014 our hardware, our software, all in the box, all by Square.\u201d<\/span><\/p>\n

CEO Jack Dorsey added that the Register is meant to address concerns from larger sellers using Square or considering using it. For one thing, he said some businesses felt the Stand was \u201cvery consumer-focused,\u201d so they wanted something \u201cmore professional.\u201d<\/span><\/p>\n

More specifically, Dorsey said the Register solves a big pain point by coming with separate screens for the buyer and seller. The Square team thought it was \u201cclever\u201d to design the Stand to swivel back-and-forth (\u201cand it is quite clever\u201d), but larger sellers wanted separate displays, allowing the customer to see each product as they\u2019re being rung up.<\/span><\/p>\n

The customer display also allows businesses to show off their imagery and branding. It\u2019s detachable to accommodate different countertops. And it supports tap-to-pay, allowing customers to pay with their phone or watch without having to pass it over to the cashier.<\/span><\/p>\n

Other features include Ethernet and offline support, so that businesses without good WiFi (say at a concert venue, or in the basement of a mall) can still use it without worrying about connectivity, and a five-port USB hub, so that the Register can be connected to other devices.<\/span><\/p>\n

This isn\u2019t necessarily going to replace the Stand or Square\u2019s other hardware. Instead, Dorogusker said this gives larger sellers \u201ctwo great choices,\u201d and he added that the real goal is to replace \u201cthe giant beige and gray boxes that are out there in the world.\u201d<\/span><\/p>\n

As for whether Square is shifting away from supporting smaller businesses, Dorsey said they\u2019ll \u201calways be a part of our growth plan and always who we serve.\u201d At the same time, he said the company decided early on that it wasn\u2019t just going to focus on small and independent retailers: \u201cThe problem with that is, they want to grow \u2026 We can\u2019t be a service that says, \u2018Oh, you\u2019re too big for us.’\u201d<\/span><\/p>\n

The Square Register will cost $999, plus a transaction fee of 2.5 percent and 10 cents per transaction. Dorogusker acknowledged that might sound a little pricey (\u201cYou wouldn\u2019t consider $999 an impulse purchase\u201d) but he said larger retailers are already spending thousands of dollars on point-of-sale hardware. Plus, the price is lower than buying two comparable iPads. Square is also offering a financing option where businesses pay $49 a month for 24 months.<\/span><\/p>\n

Ben & Jerry\u2019s Ice Cream is already using the Square Register in select locations. And as part of the launch, Square is hosting a pop-up with Top Dawg Entertainment at the Square Showroom in New York City.<\/span><\/p>\n

Source:-\u00a0https:\/\/techcrunch.com\/2017\/10\/30\/square-announces-the-register-a-999-point-of-sale-device-for-larger-businesses\/<\/span><\/p>\n

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