{"id":43709,"date":"2017-09-16T06:10:16","date_gmt":"2017-09-16T06:10:16","guid":{"rendered":"https:\/\/www.biphoo.com\/bipnews\/?p=43709"},"modified":"2017-09-16T06:16:13","modified_gmt":"2017-09-16T06:16:13","slug":"apple-defends-new-ad-tracking-prevention-measures-in-safari","status":"publish","type":"post","link":"https:\/\/www.biphoo.com\/bipnews\/technology\/apple-defends-new-ad-tracking-prevention-measures-in-safari.html","title":{"rendered":"Apple defends new ad-tracking prevention measures in Safari"},"content":{"rendered":"<h2 style=\"text-align: justify;\"><span style=\"font-size: 18pt;\"><strong><span style=\"font-family: Arial, Helvetica, sans-serif; color: #000000;\">Apple defends new ad-tracking prevention measures in Safari<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: Arial, Helvetica, sans-serif; color: #000000;\">Apple defends new ad-tracking prevention measures in Safari:- Apple isn\u2019t backing down from a new approach that limits how web visitors can be tracked by online advertisers.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: Arial, Helvetica, sans-serif; color: #000000;\">The new feature in Safari, called Intelligent Tracking Prevention, was first announced at Apple\u2019s Worldwide Developers Conference in June. It incorporates a number of different ways that Apple is trying to cut back on ad-tracking, for example by limiting the use of cookies for ad retargeting to 24 hours, and deleting a site\u2019s cookies entirely if you don\u2019t visit for 30 days.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: Arial, Helvetica, sans-serif; color: #000000;\">Earlier this week, six advertising trade groups (including the Interactive Advertising Bureau and the American Association of Advertising Industries) released an open letter criticizing Apple\u2019s strategy as \u201copaque and arbitrary.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: Arial, Helvetica, sans-serif; color: #000000;\">\u201cApple\u2019s unilateral and heavy-handed approach is bad for consumer choice and bad for the ad-supported online content and services consumers love,\u201d the groups wrote.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: Arial, Helvetica, sans-serif; color: #000000;\">Apple response? Well, it sounds like the company\u2019s moving forward with its plans and defending them as the right approach for consumer privacy. Here\u2019s a company statement:<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: Arial, Helvetica, sans-serif; color: #000000;\">Apple believes that people have a right to privacy \u2013 Safari was the first browser to block third-party cookies by default and Intelligent Tracking Prevention is a more advanced method for protecting user privacy.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: Arial, Helvetica, sans-serif; color: #000000;\">Ad tracking technology has become so pervasive that it is possible for ad tracking companies to recreate the majority of a person\u2019s web browsing history. This information is collected without permission and is used for ad re-targeting, which is how ads follow people around the Internet. The new Intelligent Tracking Prevention feature detects and eliminates cookies and other data used for this cross-site tracking, which means it helps keep a person\u2019s browsing private. The feature does not block ads or interfere with legitimate tracking on the sites that people actually click on and visit. Cookies for sites that you interact with function as designed, and ads placed by web publishers will appear normally.<\/span><\/p>\n<p>Source:-\u00a0https:\/\/techcrunch.com\/2017\/09\/15\/apple-defends-new-ad-tracking-prevention-measures-in-safari\/<\/p><\/blockquote>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.biphoo.com\/bipnews\/technology\/apple-defends-new-ad-tracking-prevention-measures-in-safari.html\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground: #ffffff !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 630px !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>Apple defends new ad-tracking prevention measures in Safari Apple defends new ad-tracking prevention measures in Safari:- Apple isn\u2019t backing down from a new approach that limits how web visitors can be tracked by online advertisers. The new feature in Safari, called Intelligent Tracking Prevention, was first announced at Apple\u2019s Worldwide [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":43719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[59220],"class_list":["post-43709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-apple-defends-new-ad-tracking-prevention-measures-in-safari"],"_links":{"self":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts\/43709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/comments?post=43709"}],"version-history":[{"count":0,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts\/43709\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/media\/43719"}],"wp:attachment":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/media?parent=43709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/categories?post=43709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/tags?post=43709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}