{"id":42385,"date":"2017-08-22T08:49:23","date_gmt":"2017-08-22T08:49:23","guid":{"rendered":"https:\/\/www.biphoo.com\/bipnews\/?p=42385"},"modified":"2017-08-22T08:49:23","modified_gmt":"2017-08-22T08:49:23","slug":"cnn-to-launch-daily-snapchat-news-show","status":"publish","type":"post","link":"https:\/\/www.biphoo.com\/bipnews\/technology\/cnn-to-launch-daily-snapchat-news-show.html","title":{"rendered":"CNN to launch daily Snapchat news show"},"content":{"rendered":"

CNN to launch daily Snapchat news show<\/span><\/strong><\/span><\/h2>\n

Snapchat will have a second daily news show \u2014 this time from CNN.<\/span><\/p>\n

“The Update,” CNN’s Snapchat show, will be a short daily news digest with rolling breaking news updates throughout the day, parent Snap said late Monday. With “The Update,” Snapchat is expanding its news enterprise, which already appears to be holding the attention of the platform’s young users, and pushing further into original programming.<\/span><\/p>\n

\u201cSince launching content on Snapchat, we have believed in the importance of giving our community access to accurate and authoritative news coverage,\u201d said Sean Mills, senior director of content programming for Snapchat, in a statement. \u201cIt\u2019s more critical than ever that Snapchatters have access to the best journalism in the world.”<\/span><\/p>\n

The show is launching on the heels of the popular “Stay Tuned,” Snapchat’s first daily news show from NBC. According to Snapchat, “Stay Tuned” has racked up over 29 million unique viewers in its first month on air.<\/span><\/p>\n

NBC Universal owns a $500 million stake in Snapchat.<\/span><\/p>\n

“The Update” will look similar to its counterpart at NBC. Both shows, which can be accessed on the app’s Discover section, take five news stories from the day and condense them into short segments with Snapchat’s signature vertical video, text, animations and reporting from the show’s hosts. Much like other content from Snapchat Discover, users can tap the screen to move on to the next part of the show.<\/span><\/p>\n

Users can swipe up within the app at any time and subscribe to the show, which means they will be alerted when a new episode is released.<\/span><\/p>\n

“The Update” doesn’t appear to have a designated host, unlike NBC’s “Stay Tuned.” Instead, the show features segments from a variety of CNN anchors, including cameos from CNN’s better-known talent such as Wolf Blitzer and John King.<\/span><\/p>\n

\u201cWe are introducing our brilliant cast of world class anchors and reporters to a young audience in a smart, accessible way,\u201d said Samantha Barry, CNN\u2019s executive producer for social and emerging media, in a statement.<\/span><\/p>\n

Both CNN and NBC’s Snapchat shows also represent an opportunity for traditional media to make a play for the ad dollars that have been increasingly cornered by social media companies such as Facebook.<\/span><\/p>\n

Snapchat has been working with news publishers such as The Wall Street Journal, The New York Times and Vice since 2015 when the company announced Discover. But those partnerships largely emphasize text-on-video. With NBC and now CNN, Snapchat is offering something new with its news programming.<\/span><\/p>\n

Snapchat also created an in-house news show called \u201cGood Luck, America,\u201d hosted by Snapchat’s current Head of News Peter Hamby, in 2016. The bi-weekly show won an Edward R. Murrow award for its first season.<\/span><\/p>\n

Source:-\u00a0https:\/\/www.usatoday.com\/story\/tech\/2017\/08\/21\/cnn-launch-daily-snapchat-news-show\/587088001\/<\/span><\/p>\n

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