{"id":39080,"date":"2017-08-05T10:18:46","date_gmt":"2017-08-05T10:18:46","guid":{"rendered":"https:\/\/www.biphoo.com\/bipnews\/?p=39080"},"modified":"2017-08-05T10:18:46","modified_gmt":"2017-08-05T10:18:46","slug":"google-tests-publishing-tech-similar-to-snapchat-source","status":"publish","type":"post","link":"https:\/\/www.biphoo.com\/bipnews\/technology\/google-tests-publishing-tech-similar-to-snapchat-source.html","title":{"rendered":"Google tests publishing tech similar to Snapchat source"},"content":{"rendered":"<h2 style=\"text-align: justify\"><span style=\"font-size: 18pt\"><strong><span style=\"color: #000000;font-family: Arial, Helvetica, sans-serif\">Google tests publishing tech similar to Snapchat source<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: justify\"><span style=\"color: #000000;font-size: 14pt;font-family: Arial, Helvetica, sans-serif\">Alphabet Inc&#8217;s Google is developing technology that media companies could use to create stories similar to those found on Snapchat&#8217;s &#8220;Discover&#8221; platform, a person familiar with the plans said on Friday.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000;font-size: 14pt;font-family: Arial, Helvetica, sans-serif\">Google&#8217;s project, dubbed &#8220;Stamp,&#8221; is in the early stages of testing with publishers, said the person, who spoke on condition of anonymity.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000;font-size: 14pt;font-family: Arial, Helvetica, sans-serif\">Tech firms including Google, Snapchat&#8217;s owner Snap Inc and Facebook Inc are racing to develop publishing tools for media companies, hoping to fill their own apps with news, entertainment, sports and other content.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000;font-size: 14pt;font-family: Arial, Helvetica, sans-serif\">The challenge for such tools is making them faster and easier to use than a web browser, while creating an interesting experience for users.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000;font-size: 14pt;font-family: Arial, Helvetica, sans-serif\">Snapchat&#8217;s &#8220;Discover&#8221; tab is distinct in the way it integrates video clips with text and photos, allowing users to skip to a new story or advertisement with the touch of a finger.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000;font-size: 14pt;font-family: Arial, Helvetica, sans-serif\">The Wall Street Journal first reported the development of Google Stamp earlier on Friday, citing people familiar with the matter.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000;font-size: 14pt;font-family: Arial, Helvetica, sans-serif\">Google has been in discussions with several publishers, including Vox Media, Time Warner Inc&#8217;s CNN, Mic, the Washington Post and Time Inc to participate in the project, the newspaper said.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000;font-size: 14pt;font-family: Arial, Helvetica, sans-serif\">Google said in a statement: &#8220;We don&#8217;t have anything to announce at the moment but look forward to sharing more soon.&#8221;<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000;font-size: 14pt;font-family: Arial, Helvetica, sans-serif\">The name Stamp echoes an existing Google product, Accelerated Mobile Pages, or AMP, that allows for faster loading of online news stories. Facebook has a competing product, Instant Articles.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000;font-size: 8pt;font-family: Arial, Helvetica, sans-serif\">source:-http:\/\/www.reuters.com\/article\/us-alphabet-snapchat-idUSKBN1AK25B<\/span><\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.biphoo.com\/bipnews\/technology\/google-tests-publishing-tech-similar-to-snapchat-source.html\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground: #ffffff !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 630px !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>Google tests publishing tech similar to Snapchat source Alphabet Inc&#8217;s Google is developing technology that media companies could use to create stories similar to those found on Snapchat&#8217;s &#8220;Discover&#8221; platform, a person familiar with the plans said on Friday. Google&#8217;s project, dubbed &#8220;Stamp,&#8221; is in the early stages of testing [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":39083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[37526,37528,37527],"class_list":["post-39080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-tests-publishing","tag-snapchat-source","tag-tech-similar"],"_links":{"self":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts\/39080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/comments?post=39080"}],"version-history":[{"count":0,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts\/39080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/media\/39083"}],"wp:attachment":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/media?parent=39080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/categories?post=39080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/tags?post=39080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}