{"id":35742,"date":"2017-07-20T07:23:09","date_gmt":"2017-07-20T07:23:09","guid":{"rendered":"https:\/\/www.biphoo.com\/bipnews\/?p=35742"},"modified":"2017-07-20T07:23:09","modified_gmt":"2017-07-20T07:23:09","slug":"amazon-launches-shopping-social-network-spark-for-ios","status":"publish","type":"post","link":"https:\/\/www.biphoo.com\/bipnews\/lifestyle\/amazon-launches-shopping-social-network-spark-for-ios.html","title":{"rendered":"Amazon launches shopping social network Spark for iOS"},"content":{"rendered":"<h2 style=\"text-align: justify\"><span style=\"font-size: 18pt\"><strong><span style=\"color: #000000;font-family: Arial, Helvetica, sans-serif\">Amazon launches shopping social network Spark for iOS<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: justify\"><span style=\"color: #000000;font-size: 14pt;font-family: Arial, Helvetica, sans-serif\">Amazon.com Inc (AMZN.O) has launched a social feature called Spark that allows members to showcase and purchase products on its platforms, the retail giant&#8217;s first clear move into the world of social media.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000;font-size: 14pt;font-family: Arial, Helvetica, sans-serif\">Spark, which is currently only available for Amazon&#8217;s premium paying Prime members, encourages users to share photos and videos, just like popular social media platforms Instagram and Pinterest. The new feature publicly launched on Tuesday for use on mobile devices that use Apple&#8217;s (AAPL.O) iOS operating system.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000;font-size: 14pt;font-family: Arial, Helvetica, sans-serif\">Spark users can tag products on their posts that are available on Amazon and anyone browsing the feeds can instantly find and purchase them on the platform. Users can also respond to posts with &#8220;smiles,&#8221; equivalent to Facebook&#8217;s &#8220;likes.&#8221;<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000;font-size: 14pt;font-family: Arial, Helvetica, sans-serif\">&#8220;We created Spark to allow customers to discover &#8211; and shop &#8211; stories and ideas from a community that likes what they like,&#8221; said an Amazon spokeswoman.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000;font-size: 14pt;font-family: Arial, Helvetica, sans-serif\">&#8220;When customers first visit Spark, they select at least five interests they&#8217;d like to follow and we&#8217;ll create a feed of relevant content contributed by others. Customers shop their feed by tapping on product links or photos with the shopping bag icon.&#8221;<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000;font-size: 14pt;font-family: Arial, Helvetica, sans-serif\">Amazon has also invited publishers including paid influencers and bloggers to post on Spark. Their posts are identified with a sponsored hashtag.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000;font-size: 14pt;font-family: Arial, Helvetica, sans-serif\">Many Amazon users on social media called the service a cross between Instagram and Pinterest with a touch of e-commerce.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000;font-size: 14pt;font-family: Arial, Helvetica, sans-serif\">Brand strategist Jill Richardson\u200f (@jillfran8) said: &#8220;Been messing with #AmazonSpark all morning and I am LIVING. It&#8217;s like Pinterest, Instagram, and my credit card had a baby and it&#8217;s beautiful.&#8221;<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000;font-size: 14pt;font-family: Arial, Helvetica, sans-serif\">Community manager Lucas Miller\u200f (@lucasmiller3) also tweeted: &#8220;So #amazonspark is going to be a dangerous pastime. The app is already too easy to shop&#8230;&#8221;<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000;font-size: 14pt;font-family: Arial, Helvetica, sans-serif\">Amazon shares closed up 0.2 percent at $1,026.87 on Wednesday.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000;font-size: 8pt;font-family: Arial, Helvetica, sans-serif\">source:-http:\/\/www.reuters.com\/article\/us-amazon-com-socialmedia-idUSKBN1A42HQ<\/span><\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.biphoo.com\/bipnews\/lifestyle\/amazon-launches-shopping-social-network-spark-for-ios.html\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground: #ffffff !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 630px !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>Amazon launches shopping social network Spark for iOS Amazon.com Inc (AMZN.O) has launched a social feature called Spark that allows members to showcase and purchase products on its platforms, the retail giant&#8217;s first clear move into the world of social media. Spark, which is currently only available for Amazon&#8217;s premium [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-35742","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts\/35742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/comments?post=35742"}],"version-history":[{"count":0,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts\/35742\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/media?parent=35742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/categories?post=35742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/tags?post=35742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}