{"id":35263,"date":"2017-07-18T05:31:20","date_gmt":"2017-07-18T05:31:20","guid":{"rendered":"http:\/\/www.biphoo.com\/bipnews\/?p=35263"},"modified":"2017-07-18T05:31:20","modified_gmt":"2017-07-18T05:31:20","slug":"this-brand-is-changing-how-we-shop-for-bed-sheets","status":"publish","type":"post","link":"https:\/\/www.biphoo.com\/bipnews\/lifestyle\/shopping\/this-brand-is-changing-how-we-shop-for-bed-sheets.html","title":{"rendered":"This Brand Is Changing How We Shop for Bed Sheets"},"content":{"rendered":"

This Brand Is Changing How We Shop for Bed Sheets<\/span><\/strong><\/span><\/h2>\n

This Brand Is Changing How We Shop for Bed Sheets:- Entrepreneur has an affiliate partnership with Parachute so we may get a share of the revenue from your purchase.You spend 1\/3 of your life in bed, so the quality of your sheets is extremely important. So says Ariel Kaye, founder and CEO of Parachute. \u201cThey\u2019re one of the home textiles you engage with most intimately,\u201d she explains.<\/span><\/p>\n

Parachute\u2019s bedding is made in a family-owned factory, located in the Guimar\u00e3es region of northern Portugal. \u201cRun by the founder\u2019s great-grandchildren, the mill has adopted modern technologies while preserving their culture\u2019s time-honored techniques,\u201d Kaye says<\/span><\/p>\n

As a result, Parachute delivers a premium quality product that upholds the high standards and heritage of the region\u2014but at a fraction of the cost because of its direct-to-consumer business model.<\/span><\/p>\n

Parachute\u2019s commitment to superior quality extends beyond their manufacturing to the materials they use. Their percale and sateen bedding is made of 100 percent long-staple Egyptian cotton, prized for its strength and softness, and their light and airy linen line is spun from European flax.<\/span><\/p>\n

\u201cIgnore thread count,\u201d Kaye declares. \u201cIt\u2019s the quality\u2014not the quantity\u2014of the threads that matters most.\u201d<\/span><\/p>\n

Another way the brand is upping the bedding game? Their Oeko-Tex certification, meaning no harmful chemicals or synthetics are used. \u201cThis certification status is even more important than organic because organic doesn\u2019t mean what you might think,\u201d Kaye explains. \u201cFibers grown organically\u2014but processed with toxic chemicals\u2014may still carry the organic label. \u2018Wrinkle free\u2019 or \u2018permanent press\u2019 labels should be avoided because manufacturers treat these fabrics with formaldehyde resin, a toxic chemical.\u201d<\/span><\/p>\n

Do you want to be cuddling with formaldehyde at night? Didn’t think so.<\/span><\/p>\n

Parachute\u2019s fast-growing business and large social following has proven consumers\u2019 interest in a brand that takes quality seriously. The company has expanded their bedding assortment and introduced lines for other areas of the home, including bath and tabletop.<\/span><\/p>\n

\u201cWe listen to our customers and iterate based on their needs and feedback,\u201d Kaye shares. \u201cOur mission is to provide a little more comfort in this crazy world\u2014starting with a better night\u2019s sleep, and we will continue to make exceptional products that deliver the highest quality to you and your family.\u201d<\/span><\/p>\n

Discover the Parachute difference at parachutehome.com. Get free shipping and returns, plus a 60-night trial on all bedding.<\/span><\/p>\n

Disclosure: This is brought to you by the Entrepreneur Partner Studio. Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, we may get a small share of the revenue from the sale from our commerce partners.<\/span><\/p>\n

Source:-\u00a0https:\/\/www.entrepreneur.com\/article\/295240<\/span><\/p>\n

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