{"id":33652,"date":"2017-07-03T11:24:40","date_gmt":"2017-07-03T11:24:40","guid":{"rendered":"http:\/\/www.biphoo.com\/bipnews\/?p=33652"},"modified":"2017-07-03T11:24:40","modified_gmt":"2017-07-03T11:24:40","slug":"airbus-unveils-leaner-structure-confirms-sales-shake","status":"publish","type":"post","link":"https:\/\/www.biphoo.com\/bipnews\/business\/airbus-unveils-leaner-structure-confirms-sales-shake.html","title":{"rendered":"Airbus unveils leaner structure, confirms sales shake-up"},"content":{"rendered":"

Airbus unveils leaner structure, confirms sales shake-up<\/span><\/strong><\/span><\/h2>\n

Airbus on Monday formally kicked off a leaner corporate structure under Chief Executive Tom Enders, following a recent merger between its parent company and its dominant planemaking arm, and confirmed a reorganization of its commercial sales.<\/span><\/p>\n

Confirming changes first announced last year, the reorganization involves a single corporate headquarters in Toulouse, France, with Fabrice Bregier as group-wide chief operating officer and president of commercial aircraft.<\/span><\/p>\n

“Airbus will benefit from a simpler structure that enables faster decision-making, less bureaucracy, greater collaboration and increased efficiency,” it said in a statement.<\/span><\/p>\n

Reuters reported last week that the shake-up would now see Airbus’s sales team, best known for contesting leadership of the jetliner market with Boeing, report directly to Enders instead of to Bregier.<\/span><\/p>\n

The move is seen as sensitive because it revisits a power-sharing deal between Enders and Bregier that initially gave the Frenchman responsibility over all planemaking activities.<\/span><\/p>\n

An Airbus spokesman confirmed the new reporting lines, saying this was a routine matter for any normal company.<\/span><\/p>\n

In a letter to staff, Enders said that in his commercial aircraft role, Bregier would lead programs, support and services, engineering, manufacturing, procurement and quality.<\/span><\/p>\n

“However, due to the heavy operational challenges in our largest revenue-driving business, and to slightly rebalance our internal burden-sharing, I will lead sales and marketing.”<\/span><\/p>\n

In his group-wide role, Bregier will oversee Airbus’s efforts to capture the power of ‘Big Data’ through ‘digitalization’ as well as the global supply chain, he wrote.<\/span><\/p>\n

“Only companies with lean and integrated structures will reap the full benefits of digitalization in both their existing operational challenges and their future endeavors,” he said.<\/span><\/p>\n

He told staff that Airbus needed to embrace the frenetic pace of change in its environment, “waving goodbye to an era in which a return to ‘stability’ was a realistic aspiration”.<\/span><\/p>\n

Source:-\u00a0http:\/\/www.reuters.com\/article\/us-airbus-reorganisation-idUSKBN19O0HW<\/span><\/p>\n

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