{"id":19605,"date":"2017-01-18T07:44:27","date_gmt":"2017-01-18T07:44:27","guid":{"rendered":"http:\/\/www.biphoo.com\/bipnews\/?p=19605"},"modified":"2017-01-18T07:49:27","modified_gmt":"2017-01-18T07:49:27","slug":"this-is-how-much-we-spent-on-apps-last-year","status":"publish","type":"post","link":"https:\/\/www.biphoo.com\/bipnews\/technology\/this-is-how-much-we-spent-on-apps-last-year.html","title":{"rendered":"This is how much we spent on apps last year"},"content":{"rendered":"<div align=\"Justify\">\n<h2><span style=\"font-size: 18pt;\"><strong><span style=\"color: #000000;\">This is how much we spent on apps last year<\/span><\/strong><\/span><\/h2>\n<p><span style=\"font-size: 14pt; font-family: Arial, Helvetica, sans-serif; color: #000000;\">We spent a whole lot of time \u2014 and money \u2014 using apps in 2016.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: Arial, Helvetica, sans-serif; color: #000000;\">The market research company App Annie just surveyed the app landscape, and says we spent 900 billion hours using apps. That\u2019s 150 billion more than the prior year, and constitutes a record.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: Arial, Helvetica, sans-serif; color: #000000;\">&#8220;This is both a combination of more people using smartphones globally and users spending greater amounts of time on them as more and more functions migrate to mobile (banking, video streaming, dating, etc.),&#8221; says AppAnnie&#8217;s senior vice-president Danielle Levitas.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: Arial, Helvetica, sans-serif; color: #000000;\">And we downloaded some 90 billion apps, on both the Apple iTunes app store and Google Play, vs. 77 billion in 2015.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: Arial, Helvetica, sans-serif; color: #000000;\">That\u2019s a lot of Uber trips, CandyCrush games and WhatsApp messages.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: Arial, Helvetica, sans-serif; color: #000000;\">The folks who make apps made a lot of money. Publishers picked up nearly $89 billion in revenue from downloads, in-app purchases and advertising. Google and Apple profited as well, keeping some $15 billion in commissions from the app revenues.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: Arial, Helvetica, sans-serif; color: #000000;\">The $89 billion figure will double by 2020 to $189 billion, says the report.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: Arial, Helvetica, sans-serif; color: #000000;\">The bulk of the 2016 money generated went to games: some 75% of revenue on IOS and 90% on Google Play, with the smash hit Pokemon Go picking up the lion\u2019s share of it.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: Arial, Helvetica, sans-serif; color: #000000;\">The top app downloads of the year were the tried and true: Facebook, What&#8217;sApp, Facebook Messenger, Instagram and Snapchat.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: Arial, Helvetica, sans-serif; color: #000000;\">However, when it comes to revenue generated, the top 5 apps were Spotify, Line, Netflix, Tinder and HBO Now.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: Arial, Helvetica, sans-serif; color: #000000;\">Finally, App Annie says we open up over 30 apps monthly. &#8220;More and more of people&#8217;s lives are being integrated into smartphones (e.g. shopping, banking, paying, dating, music streaming, communication, ride-sharing, etc),&#8221; notes Levitas. &#8220;As a result, people are using more apps each month to complement their daily activities.<\/span><\/p>\n<p><span style=\"font-size: 14pt; font-family: Arial, Helvetica, sans-serif; color: #000000;\">In writing this piece, I decided to open my iPhone and see how many of my apps get opened monthly and come to 25, with a handful that get daily usage.<\/span><\/p>\n<p><span style=\"font-size: 8pt;\">Source:-\u00a0http:\/\/www.usatoday.com\/story\/tech\/talkingtech\/2017\/01\/17\/how-many-hours-did-you-spend-apps-2016\/96676372\/<\/span><\/div>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.biphoo.com\/bipnews\/technology\/this-is-how-much-we-spent-on-apps-last-year.html\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground: #ffffff !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 630px !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>This is how much we spent on apps last year We spent a whole lot of time \u2014 and money \u2014 using apps in 2016. The market research company App Annie just surveyed the app landscape, and says we spent 900 billion hours using apps. That\u2019s 150 billion more than [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[11574,11572,11573,11966],"class_list":["post-19605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-breaking-usa-tech-news","tag-latest-technology-news-usa","tag-tech-news-today","tag-this-is-how-much-we-spent-on-apps-last-year"],"_links":{"self":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts\/19605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/comments?post=19605"}],"version-history":[{"count":0,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts\/19605\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/media\/19609"}],"wp:attachment":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/media?parent=19605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/categories?post=19605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/tags?post=19605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}