{"id":15667,"date":"2016-11-24T06:42:11","date_gmt":"2016-11-24T06:42:11","guid":{"rendered":"http:\/\/www.biphoo.com\/bipnews\/?p=15667"},"modified":"2016-11-24T06:42:11","modified_gmt":"2016-11-24T06:42:11","slug":"amazon-responds-anti-muslim-rhetoric-perfect-holiday-commercial","status":"publish","type":"post","link":"https:\/\/www.biphoo.com\/bipnews\/celebrities\/amazon-responds-anti-muslim-rhetoric-perfect-holiday-commercial.html","title":{"rendered":"Amazon Responds to Anti-Muslim Rhetoric With Perfect Holiday Commercial"},"content":{"rendered":"<h2 style=\"text-align: justify;\">Amazon Responds to Anti-Muslim Rhetoric With Perfect Holiday Commercial<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">When one thinks of efforts to bridge the gap between people of different faiths and help our nation heal during times of widening divisions, Amazon probably isn&#8217;t the first organization to come to mind.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">Nevertheless, the online retail giant has debuted a new holiday commercial that seems to be a direct response to the growing problem of Islamophobia in the Western World.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">Set in England, the ad features an Episcopal priest and a Muslim cleric enjoying tea and griping about shared ailments.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">Eventually they part company and use Amazon&#8217;s Prime service to send one another presents.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">Each of them gets a knee brace in the mail (presumably with free shipping) and reflects fondly on their friendship as he slips on.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">The message is clear:<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">Whether you&#8217;re a Christian, Muslim, Jew, Hindu, Buddhist or atheist &#8211; getting old sucks.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">We kid.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">As the priest and the cleric both kneel (now with less pain), it&#8217;s clear that the ad intends to remind us that we&#8217;re all more alike than we are different.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">Not to get all political in our description of a warm-and-fuzzy Amazon ad, but it&#8217;s an important message during a time when the media has been forced to frequently use the phrase &#8220;Muslin ban&#8221; in its coverage of the guy who will soon be president.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">Interestingly, some advertising industry experts believe this to be the first commercial featuring a Muslim cleric ever to be broadcast on mainstream American television.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">&#8220;I can\u2019t think of one. There are plenty of religious figures in televisions, especially sitcoms and police procedurals. But no ads with imams,\u201d says Tobe Berkovitz, advertiser professor at Boston University.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">Toss out that giblet if the conversation gets too political during tomorrow&#8217;s feast.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 10pt;\">Source:\u00a0http:\/\/www.thehollywoodgossip.com\/videos\/amazon-responds-to-anti-muslim-rhetoric-with-perfect-holiday-com\/<\/span><\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.biphoo.com\/bipnews\/celebrities\/amazon-responds-anti-muslim-rhetoric-perfect-holiday-commercial.html\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground: #ffffff !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 630px !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>Amazon Responds to Anti-Muslim Rhetoric With Perfect Holiday Commercial When one thinks of efforts to bridge the gap between people of different faiths and help our nation heal during times of widening divisions, Amazon probably isn&#8217;t the first organization to come to mind. Nevertheless, the online retail giant has debuted [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":15669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[9769,9767,9768],"class_list":["post-15667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-amazon-ad-featuring-muslim","tag-amazon-responds-to-anti-muslim-rhetoric-with-perfect-holiday-commercial","tag-amazons-new-ad-a-response-to-anti-muslim-rhetoric"],"_links":{"self":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts\/15667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/comments?post=15667"}],"version-history":[{"count":0,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts\/15667\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/media\/15669"}],"wp:attachment":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/media?parent=15667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/categories?post=15667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/tags?post=15667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}