{"id":13732,"date":"2016-10-19T10:36:42","date_gmt":"2016-10-19T10:36:42","guid":{"rendered":"http:\/\/www.biphoo.com\/bipnews\/?p=13732"},"modified":"2016-10-19T10:39:00","modified_gmt":"2016-10-19T10:39:00","slug":"google-launches-adwords-click-to-text-message-extension-for-businesses","status":"publish","type":"post","link":"https:\/\/www.biphoo.com\/bipnews\/technology\/google-launches-adwords-click-to-text-message-extension-for-businesses.html","title":{"rendered":"Google launches AdWords click-to-text message extension for businesses"},"content":{"rendered":"<h2 style=\"text-align: justify;\"><strong><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: 18pt;\">Google launches AdWords click-to-text message extension for businesses<\/span><\/strong><\/h2>\n<p style=\"text-align: justify;\"><strong><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: 14pt;\">Google launches AdWords click-to-text message extension for businesses:-\u00a0<\/span><\/strong><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: 14pt;\">Nearly two-thirds of smartphone owners use messaging more than five times a day to communicate with others, says a Google Consumer Survey. And making the most of it, Google is rolling out text messaging service for AdWords ads.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: 14pt;\">Google has been testing click-to-text in AdWords search ads for several months now. While call extensions have been around for years, the new message extensions give users another option to connect with businesses.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: 14pt;\">\u201cIn the coming weeks, we\u2019re introducing click-to-message ads to bring the efficiency and effectiveness of messaging to search ads. By setting up a message extension, you\u2019ll give users an easy way to text you to start a conversation and continue it whenever is most convenient for them,\u201d Google said in a blog post on Monday.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: 14pt;\">The feature lets developers add a text button to ads with pre-populated messages. The icon shows up next to the main ad in Google Search. When users click on a message extension or icon, their phone\u2019s SMS app will launch automatically.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: 14pt;\">Message extensions can also be scheduled for certain time or dates. There is also a provision to use auto-responders for developers. Businesses will require having their phone numbers to receive and send text messages.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: 14pt;\">The Google blog post also mentioned the existing AdWords feature users, which include TravelPASS group, AnyVan, Auto &amp; General and Global Industrial.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: 14pt;\">\u201cClick-to-message ads have proven to be a great way to help prequalified customers start the hotel reservation process in a way that is convenient and easy for them. It\u2019s a seamless and streamlined process that helps increase brand trust. The conversion rate on message extensions is 41% higher compared to other ad extensions,\u201d said Gabe Thayn, director of search marketing, TravelPASS Group in the blog post.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: 14pt;\">Gavin Parker, paid search manager, Auto &amp; General, said: \u201cThe results from click-to-message have been phenomenal and we\u2019ve seen an 80% higher conversion rate when compared to other similar channels. We can now tap into an important consumer base that prefers to use SMS to learn more about our insurance products.\u201d<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: 14pt;\">Message extensions will be rolling out globally over the next few weeks. Google has also released a best practices guide for advertisers to get started with message extensions.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 8pt;\">Source:-\u00a0http:\/\/techcircle.vccircle.com\/2016\/10\/18\/google-launches-adwords-click-to-text-message-extension-for-businesses\/<\/span><\/p>\n<div class=\"fb-background-color\">\n\t\t\t  <div \n\t\t\t  \tclass = \"fb-comments\" \n\t\t\t  \tdata-href = \"https:\/\/www.biphoo.com\/bipnews\/technology\/google-launches-adwords-click-to-text-message-extension-for-businesses.html\"\n\t\t\t  \tdata-numposts = \"10\"\n\t\t\t  \tdata-lazy = \"true\"\n\t\t\t\tdata-colorscheme = \"light\"\n\t\t\t\tdata-order-by = \"social\"\n\t\t\t\tdata-mobile=true>\n\t\t\t  <\/div><\/div>\n\t\t  <style>\n\t\t    .fb-background-color {\n\t\t\t\tbackground: #ffffff !important;\n\t\t\t}\n\t\t\t.fb_iframe_widget_fluid_desktop iframe {\n\t\t\t    width: 630px !important;\n\t\t\t}\n\t\t  <\/style>\n\t\t  ","protected":false},"excerpt":{"rendered":"<p>Google launches AdWords click-to-text message extension for businesses Google launches AdWords click-to-text message extension for businesses:-\u00a0Nearly two-thirds of smartphone owners use messaging more than five times a day to communicate with others, says a Google Consumer Survey. And making the most of it, Google is rolling out text messaging service [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[8446],"class_list":["post-13732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-google-launches-adwords-click-to-text-message-extension-for-businesses"],"_links":{"self":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts\/13732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/comments?post=13732"}],"version-history":[{"count":0,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/posts\/13732\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/media\/13733"}],"wp:attachment":[{"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/media?parent=13732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/categories?post=13732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.biphoo.com\/bipnews\/wp-json\/wp\/v2\/tags?post=13732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}