{"id":13285,"date":"2016-10-07T11:23:25","date_gmt":"2016-10-07T11:23:25","guid":{"rendered":"http:\/\/www.biphoo.com\/bipnews\/?p=13285"},"modified":"2016-10-07T11:26:14","modified_gmt":"2016-10-07T11:26:14","slug":"difference-next-generation-smartphones-will-ai-assistants","status":"publish","type":"post","link":"https:\/\/www.biphoo.com\/bipnews\/technology\/innovation\/difference-next-generation-smartphones-will-ai-assistants.html","title":{"rendered":"Difference between the next generation of smartphones will be AI assistants"},"content":{"rendered":"

The only difference between the next generation of smartphones will be their AI assistants<\/span><\/strong><\/h2>\n

The only difference between the next generation of smartphones will be their AI assistants<\/strong> : By acquiring the Viv virtual assistant from the makers of Apple\u2019s Siri, Samsung has joined the AI smartphone wars.<\/span><\/p>\n

Now, Google, Apple, and Samsung all have their own AI-driven personal assistant to put at the center of our mobile devices. Apple has been developing Siri as the core of its mobile and desktop operating systems since buying the technology in 2010, and Google\u2019s first true smartphone will exclusively have Google Assistant.<\/span><\/p>\n

The message from these companies is clear: just as apps defined smartphones in the 2000s, the next frontier of mobile computing is a virtual entity that helps its owner manage the barrage of information coming their devices. Phones by Apple, Google, and Samsung are similar in design, computing capability, and each have access to roughly the same pool of apps\u2014but each will pursue a slightly different path through their artificially-intelligent assistants.<\/span><\/p>\n

You can differentiate their strategies by looking at what each of the companies can offer:<\/span><\/p>\n

Samsung<\/span><\/strong><\/p>\n

Samsung is one of the world\u2019s largest producers of TVs, washing machines, refrigerators, and computers\u2014all of which build an ecosystem that would be well-served by an AI that makes them all a bit smarter, and allows them to work together.<\/span><\/p>\n

Viv CEO Dag Kittlaus told TechCrunch that his company was attracted to the amount of hardware Samsung ships each year.<\/span><\/p>\n

\u201cThey ship 500 million devices a year. You asked me onstage about what our real goal is, and I said ubiquity,\u201d Kittlaus said, referring to an interview during Viv\u2019s TechCrunch Disrupt demo earlier this year.<\/span><\/p>\n

Kittlaus told Quartz that he doesn\u2019t expect Viv to be in every device Samsung ships, but only \u201cin those where using voice to interact makes sense.\u201d He also says Viv will stay open so developers will be able to create new third-party integrations.<\/span><\/p>\n

We don\u2019t know a lot about how Viv will work inside a product, other than the question and answer abilities shown at TechCrunch Disrupt.<\/span><\/p>\n

Kittlaus claims that the assistant could write its own code to incorporate new skills, although Samsung will modify the software heavily to fit into smartphones, TVs, and other devices.<\/span><\/p>\n

Google<\/span><\/strong><\/p>\n

About 90% of Google\u2019s revenue comes from selling targeted advertisements. This funds largely-free, core software like Android, Maps, Gmail, and Drive, all of which are mined for more information to feed its advertising machine. The more information Google gets, the more money it can make.<\/span><\/p>\n

Unifying those services under a personal assistant, and then putting that virtual assistant everywhere in your life through your pervasive<\/span>
\nGoogle account means more information than ever before. As Slate\u2019s Will Oremis writes:<\/span><\/p>\n

It\u2019s a big selling point for Google, because the company views Google Assistant as its core product of the future: an A.I.-powered agent that can do anything from open apps to control home appliances to manage your calendar to answer questions about the world. It\u2019s an extension of what Google has always done with search, and it\u2019s not hard to see how it positions the company\u2019s advertising business to target us more effectively and ubiquitously than ever.<\/span><\/p>\n

Your information is the ultimate product, so just getting people to use Google services is a win for the company.<\/span><\/p>\n

Apple<\/span><\/strong><\/p>\n

It\u2019s a rare occasion that Apple was actually ahead of the curve in a software feature, but, at its root, Siri is meant to enhance the functionality of the iPhone itself. The assistant manages your information through Apple\u2019s iCloud, but Apple is adamant that it\u2019s not an advertising company and doesn\u2019t leverage your information for direct monetary gain.<\/span><\/p>\n

Siri is known for its sassy personality, and it\u2019s possible that when a personal assistant becomes a mainstay of computing, this personality could factor into consumer purchasing decisions. Samsung\u2019s pseudo-assistant S Voice, which was never really touted as an assistant but had some similar question-and-answer functionality, never seemed to gain traction and was rarely mentioned as a selling point. However, Siri and Microsoft\u2019s Cortana both take on a persona, and have seen great growth in usage. More than 100 million people with Windows use Cortana monthly, and a recent survey found 98% of iPhone owners have used Siri.<\/span><\/p>\n

It might be possible in the future that a customer would have to like the virtual assistant in order to buy the phone. Siri, Google Assistant, and now Viv are digital avatars for the phone\u2019s operating systems, a reflection of the phone itself. All we know now, however, is that the race is set.<\/span><\/p>\n

Source<\/strong> : http:\/\/qz.com\/802468\/the-biggest-difference-between-the-next-generation-of-smartphones-will-be-their-ai-assistants\/<\/span><\/p>\n

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