{"id":13090,"date":"2016-10-05T09:58:06","date_gmt":"2016-10-05T09:58:06","guid":{"rendered":"http:\/\/www.biphoo.com\/bipnews\/?p=13090"},"modified":"2016-10-05T09:58:06","modified_gmt":"2016-10-05T09:58:06","slug":"googles-new-phones-target-apple-but-they-could-hurt-samsung-more","status":"publish","type":"post","link":"https:\/\/www.biphoo.com\/bipnews\/technology\/mobile\/googles-new-phones-target-apple-but-they-could-hurt-samsung-more.html","title":{"rendered":"Google’s New Phones Target Apple But They Could Hurt Samsung More"},"content":{"rendered":"

Google’s New Phones Target Apple But They Could Hurt Samsung More<\/span><\/strong><\/h2>\n

Google’s New Phones Target Apple But They Could Hurt Samsung More<\/strong> : Google could find itself squaring off against two extremely deep-pocketed rivals.<\/span>
\n Google\u2019s product launch on Tuesday was as much a jab at Apple\u2019s iPhone as a sales pitch for its new Pixel phones, with executives from the Mountain View internet search company taking shots at their competitor at every turn.<\/span><\/p>\n

But any gains Google makes with the $649 Pixel, billed as completely designed in-house, may come not at the expense of Apple AAPL 0.43% , but phone manufacturers running its Android software, a list topped by Samsung Electronics SSNLF 24.00% .<\/span><\/p>\n

\u201cA premium Android strategy is really a strategy to take market share from Samsung,\u201d said analyst Jan Dawson of Jackdaw Research. The South Korean company already is reeling from a highly publicized recall of its Galaxy Note 7 phones due to battery fires.<\/span><\/p>\n

\u201cObviously Google doesn\u2019t want to explicitly compete with its own partners, but this product is much more likely to compete with Samsung than Apple,\u201d Dawson said.<\/span><\/p>\n

Google, a unit of Alphabet GOOGL 0.30% , clearly has its sights set on the iPhone and the luxury consumer base that it commands.<\/span><\/p>\n

\u201cThere\u2019s no unsightly camera bump,\u201d hardware chief Rick Osterloh said to laughter from the audience at the phone\u2019s debut, alluding to the iPhone\u2019s raised camera, a feature lamented by some design aficionados.<\/span><\/p>\n

Newly released ads for the Pixel phones land some blows on the iPhone. A rundown of the phones\u2019 new features concludes with \u201c3.5mm headphone jack satisfyingly not new,\u201d a reference to Apple\u2019s decision to eliminate the port in the iPhone 7, which riled many customers.<\/span><\/p>\n

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Nevertheless, the Pixel line bears a strong resemblance to the iPhone, coming in two sizes and a variety of sleek finishes. The Google Assistant, powered by artificial intelligence software, is a response to Apple\u2019s Siri. And as Google prioritizes making its own hardware under Osterloh, its emerging design philosophy echoes Apple\u2019s.<\/span><\/p>\n

Hardware executive Mario Queiroz touted the company\u2019s attention to packaging, a feature that the late Apple CEO Steve Jobs famously obsessed over.<\/span><\/p>\n

\u201cYou want the consumer first of all to have this great experience out of the box in terms of the design of the packaging,\u201d Queiroz, a vice president of product management at Google, said in an interview.<\/span><\/p>\n

He brushed aside concerns that Google\u2019s hardware push will pit it against its Android partners. The technology embedded in the Pixel phone is meant to propel Android devices forward, he said.<\/span><\/p>\n

\u201cIt\u2019s not a zero sum game,\u201d Queiroz said. \u201cWe believe that Google can and will be doing both things. Both delivering platforms and building our own products.\u201d<\/span><\/p>\n

Google could find itself squaring off against two extremely deep-pocketed rivals. Apple and Samsung are the largest smartphone handset makers and both have major marketing programs.<\/span><\/p>\n

Samsung spent at least $50 million just on advertising during the Olympics in Rio de Janeiro, Brazil, according to estimates from Kantar Media.<\/span><\/p>\n

Spokespeople for Apple and Samsung did not respond to requests for comment on Google\u2019s launch.<\/span><\/p>\n

Source<\/strong> : http:\/\/fortune.com\/2016\/10\/05\/google-apple-samsung-phones\/<\/span><\/p>\n

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