{"id":12318,"date":"2016-09-24T11:36:05","date_gmt":"2016-09-24T11:36:05","guid":{"rendered":"http:\/\/www.biphoo.com\/bipnews\/?p=12318"},"modified":"2016-09-24T11:36:05","modified_gmt":"2016-09-24T11:36:05","slug":"salesforce-considers-takeover-of-twitter","status":"publish","type":"post","link":"https:\/\/www.biphoo.com\/bipnews\/business\/salesforce-considers-takeover-of-twitter.html","title":{"rendered":"Salesforce Considers Takeover of Twitter"},"content":{"rendered":"

Salesforce Considers Takeover of Twitter<\/span><\/strong><\/h2>\n

Salesforce Considers Takeover of Twitter<\/strong> : Twitter Inc. may be contemplating a future in the hands of an acquirer after a yearslong effort to sharpen its focus and ignite user growth has fallen short.<\/span><\/p>\n

Salesforce.com Inc. is considering a takeover of the social media company, according to people familiar with the matter. The exploration is in early stages, one of the people said, and might not lead to a deal.<\/span><\/p>\n

Shares of Twitter rose 21% to $22.62 on Friday after CNBC reported talks of a possible sale. Before Friday, the stock had fallen 30% over the past year and its market value was about $13 billion. Its all-time high of $40.7 billion came in December 2013.<\/span><\/p>\n

Salesforce Chief Executive Marc Benioff has been a voracious acquirer, and the company has indicated an interest in challenging its business-software competitors by devouring startups in such areas as e-commerce and artificial intelligence.<\/span><\/p>\n

The sales talks shift the conversation around Twitter from constant business turmoil to the strategic and financial value it could bring to any number of Silicon Valley giants.<\/span><\/p>\n

Twitter is approaching the three-year anniversary of its flashy IPO, when its stock shot up 73% as investors crowned the company a social media star rivaling Alphabet Inc.\u2019s Google and Facebook Inc. for advertising dollars. Twitter had become a household name, building a powerful communication tool that gives voice to ordinary citizens and celebrities alike.<\/span><\/p>\n

Since that debut, a series of management upheavals, product delays and muddled business strategies have complicated Twitter\u2019s effort to capture the world\u2019s mobile users and wring revenue out of them.<\/span><\/p>\n

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I have tweeted my personal views regarding ‘Why Twitter?’ numerous times over the past couple of years. I simply love Twitter.<\/span><\/p>\n

\u2014 Vala Afshar (@ValaAfshar) 23 September 2016<\/a><\/span><\/p><\/blockquote>\n