{"id":12209,"date":"2016-09-23T11:04:49","date_gmt":"2016-09-23T11:04:49","guid":{"rendered":"http:\/\/www.biphoo.com\/bipnews\/?p=12209"},"modified":"2016-09-23T11:05:57","modified_gmt":"2016-09-23T11:05:57","slug":"linkedin-undergoes-major-redesign-in-bid","status":"publish","type":"post","link":"https:\/\/www.biphoo.com\/bipnews\/technology\/internet\/linkedin-undergoes-major-redesign-in-bid.html","title":{"rendered":"LinkedIn undergoes major redesign in bid"},"content":{"rendered":"

LinkedIn undergoes major redesign in bid to become your new favorite social network<\/span><\/strong><\/span><\/h2>\n

LinkedIn undergoes major redesign in bid to become your new favorite social network<\/strong> : LinkedIn today unveiled a complete overhaul of its flagship social network in an effort to boost engagement.<\/span><\/p>\n

The changes \u2014 which include the biggest redesign of its desktop site since LinkedIn\u2019s inception, expansion of its messaging service, and the introduction of a trending news feed\u2014 arrive just months after the company was acquired by Microsoft. However, LinkedIn claims it started work on the new tools before the takeover.<\/span><\/p>\n

Overall, the new additions indicate that LinkedIn wants you to think of it as more than just a place to polish up your digital r\u00e9sum\u00e9. Instead, it wants you to spend more leisure time procrastinating on its site, the way you would on Twitter, and Facebook. To that end, it\u2019s launching a new \u201cInterest Feed\u201d that serves up trending news updates in the form of articles, posts from members, and opinion pieces from its large roster of influencers. A mixture of algorithms and human editors will be utilized to curate personalized interest feeds for LinkedIn users based on data including your profession, industry, company, and region.<\/span><\/p>\n

\u201cWe want to make sure you\u2019re never missing out,\u201d said Tomer Cohen, head of content, search and discovery products, LinkedIn. Speaking on the functionality of the feed, he added: \u201cIf [for example] I\u2019m working for Uber and everybody\u2019s reading the article about the Lyft CEO [discussing] self-driving cars, I want to make sure I\u2019m reading that as well.\u201d<\/span><\/p>\n

\"Linkedin
\nDespite boasting 450 million users, LinkedIn doesn\u2019t exactly make it easy for its members to communicate with one another. At present, the chat experience on LinkedIn is clunky at best, bogged down by irritating pop-ups. To fix that, LinkedIn is borrowing from its mobile app, to streamline messaging across its flagship service \u2014 making it easier to privately communicate with someone no matter where you are on the site.<\/span><\/p>\n

\u201cSince our new mobile app was introduced last year and the rehaul of our messaging platform, we\u2019ve seen a 240 percent increase in the number of messages sent,\u201d stated Ryan Rolonsky, VP product, LinkedIn. \u201cWe are [now] building on this momentum and offering an even smarter messaging platform.\u201d<\/span><\/p>\n

Messaging is also where the Microsoft connection will come into play. Today, LinkedIn announced that it would be jumping on the bots bandwagon. LinkedIn demoed its first bot, which can help suggest appropriate links based on the person you are messaging, and your previous activity on the site. Additionally, the bot acts like a digital assistant, helping you schedule meetings by suggesting times and locations based on your data, and even syncing the event to your calendar. LinkedIn CEO Jeff Weiner said the company is planning to build more chatbots in the future by using Microsoft\u2019s tech.<\/span><\/p>\n

In its dogged pursuit of your free time, LinkedIn has (thankfully) not forgotten about its strengths. The social network is also launching a new learning platform that incorporates the massive database of online courses offered by its subsidiary Lynda.com to offer customized recommendations to its users. \u201cNow, you and your organization can identify which skills are key for achieving career and business goals, and learn those skills in a personalized, efficient and measurable way,\u201d writes Rolonsky in a blog post announcing the service.<\/span><\/p>\n

LinkedIn claims its site redesign, and new features, will be made available to users soon.<\/span><\/p>\n

Source<\/strong> : http:\/\/www.digitaltrends.com\/social-media\/linkedin-redesign\/<\/span><\/p>\n

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