{"id":11948,"date":"2016-09-20T11:07:55","date_gmt":"2016-09-20T11:07:55","guid":{"rendered":"http:\/\/www.biphoo.com\/bipnews\/?p=11948"},"modified":"2016-09-20T11:07:55","modified_gmt":"2016-09-20T11:07:55","slug":"apple-nails-iphone-7-display-keeps-pace-with-galaxy-note-7-s7","status":"publish","type":"post","link":"https:\/\/www.biphoo.com\/bipnews\/technology\/mobile\/apple-nails-iphone-7-display-keeps-pace-with-galaxy-note-7-s7.html","title":{"rendered":"Apple Nails iPhone 7 Display Keeps Pace With Galaxy Note 7, S7"},"content":{"rendered":"

Apple Nails iPhone 7 Display Keeps Pace With Galaxy Note 7, S7<\/span><\/strong><\/span><\/h2>\n

Apple Nails iPhone 7 Display Keeps Pace With Galaxy Note 7, S7<\/strong> : The iPhone 7\u2032s display quality is very close to the Samsung Galaxy S7 and Note 7.<\/span><\/p>\n

That\u2019s the gist of the testing DisplayMate Technologies did on the iPhone 7\u2032s display. \u201cThe display on the iPhone 7 is\u2026a major upgrade to the display on the iPhone 6,\u201d DisplayMate Technologies\u2019 Raymond Soneira wrote. \u201cIt is by far the best performing mobile LCD display that we have ever tested, and it breaks many display performance records.\u201d<\/span><\/p>\n

iPhone 7 vs Galaxy Note 7 and Galaxy S7: The operative phrase is \u201cbest performing mobile LCD display.\u201d\u00a0 The Samsung Galaxy Note 7 had the \u201cbest performing smartphone display that we have ever tested,\u201d DisplayMate said in a separate, earlier review.\u00a0 It also said that about the Galaxy S7\u2032s display, though that is a more dated review. Both of those Samsung phones have organic light-emitting diode (OLED) displays.<\/span><\/p>\n

Whatever the case, DisplayMate\u2019s Soneira wants to make sure you know that iPhone 7\u2032s display is really good.<\/span><\/p>\n

Steve Jobs clearly always highly valued display performance and loved bragging about Apple AAPL -1.17% displays, so he would definitely be extremely proud of the exceptional performance of the iPhone 7 display, but probably be dismayed at how little public attention Apple has given to their outstanding iPhone 7 display \u2013 which provides a major competitive advantage that most consumers and reviewers are not yet aware of\u2026 and other manufacturers will need to play catch-up fast.<\/span><\/p>\n

And here are some the deets. Note the frequency of the \u201cperfect\u201d rating.<\/span><\/p>\n

The iPhone 7 matches or breaks new Smartphone display performance records for:<\/span><\/p>\n

\u2022 The Highest Absolute Color Accuracy for any display (1.1 JNCD*) \u2013 Visually Indistinguishable from Perfect<\/span>
\n\u2022 The Highest Absolute Luminance Accuracy for any display (\u00b12%) \u2013 Visually Indistinguishable from Perfect<\/span>
\n\u2022 Very Accurate Image Contrast and Intensity Scale (with Gamma 2.21) \u2013 Visually Indistinguishable from Perfect<\/span>
\n\u2022 The Highest Peak Brightness Smartphone for any Average Picture Level APL (602 to 705 nits)<\/span>
\n\u2022 The Highest Contrast Ratio for any IPS LCD display (1,762)<\/span>
\n\u2022 The Lowest Screen Reflectance for any Smartphone display (4.4 percent)<\/span>
\n\u2022 The Highest Contrast Rating in High Ambient light for a Smartphone for any APL (137 to 160)<\/span>
\n\u2022 The Smallest Color variation with Viewing Angle (2.1 JNCD or less)<\/span><\/p>\n

*Just Noticeable Color Difference<\/span><\/p>\n

DisplayMate\u2019s Soneira also underscored the fact that the iPhone 7\u2032s \u201dnew wider DCI-P3 Color Gamut is really a big deal\u2026it is what makes 4K UHD TVs deliver noticeably better color and picture quality than 2K Full HD TVs.\u201d<\/span><\/p>\n

So what will Apple do next ?<\/span><\/p>\n

In a section entitled \u201cSwitching to OLED Displays for Next iPhone\u201d Soneira says \u201cLCDs are a great\u201d for tablets and TVs \u201cbut for handheld Smartphones, OLED displays provide a number of significant advantages,\u201d including being thinner, lighter, usually more power efficient, having very fast response time, better viewing angles, and can be made flexible and into curved screens, among other advantages. <\/span><\/p>\n

Soneira concludes with: \u201cApple\u2019s reported move to an OLED iPhone is simply a recognition of all of the above.\u201d<\/span><\/p>\n

Source :<\/strong> http:\/\/www.forbes.com\/sites\/brookecrothers\/2016\/09\/20\/apple-nails-iphone-7-display-keeps-pace-with-galaxy-note-7-s7\/#6c8e0a867f9e<\/span><\/p>\n

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