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$397,500
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Max power
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602hp @ 8,250RPM
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$237,250
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About Lamborghini

Lamborghini

History
Main article: History of Lamborghini
Manufacturing magnate Italian Ferruccio Lamborghini founded the company in 1963 with the objective of producing a refined grand touring car to compete with offerings from established marques such as Ferrari. The company's first models were released in the mid-1960s and were noted for their refinement, power and comfort. Lamborghini gained wide acclaim in 1966 for the Miura sports coup, which established rear mid-engine, rear wheel drive as the standard layout for high-performance cars of the era.

Lamborghini grew rapidly during its first decade, but sales plunged in the wake of the 1973 worldwide financial downturn and the oil crisis. Ferruccio Lamborghini sold ownership of the company to Georges-Henri Rossetti and Ren Leimer and retired in 1974. The company went bankrupt in 1978, and was placed in the receivership of brothers Jean-Claude and Patrick Mimran in 1980. The Mimrans purchased the company out of receivership by 1984 and invested heavily in the company's expansion. Under the Mimrans' management, Lamborghini's model line was expanded from the Countach to include the Jalpa sports car and the LM002 high performance off-road vehicle.

The Mimrans sold Lamborghini to the Chrysler Corporation in 1987. After replacing the Countach with the Diablo and discontinuing the Jalpa and the LM002, Chrysler sold Lamborghini to Malaysian investment group Mycom Setdco and Indonesian group V'Power Corporation in 1994. In 1998, Mycom Setdco and V'Power sold Lamborghini to the Volkswagen Group where it was placed under the control of the group's Audi division. New products and model lines were introduced to the brand's portfolio and brought to the market and saw an increased productivity for the brand Lamborghini. In the late 2000s, during the worldwide financial crisis and the subsequent economic crisis, Lamborghini's sales saw a drop of nearly 50 percent.

Products
Automobiles
Main article: List of Lamborghini automobiles
As of the 2014 model year, Lamborghini's automobile product range consists of two model lines, both of which are mid-engine two-seat sports cars.The V12-powered Aventador line consists of the LP 700–4 coup and roadster.The V10-powered Huracn line currently includes only the LP 610-4 coup.[citation needed]

Marine engines
Motori Marini Lamborghini produces a large V12 marine engine block for use in World Offshore Series Class 1 powerboats. A Lamborghini branded marine engine displaces approximately 8,171 cc (499 cu in) and outputs approximately 940 hp (700 kW).

Branded merchandise
Lamborghini licenses its brand to manufacturers that produce a variety of Lamborghini-branded consumer goods including scale models, clothing, accessories and electronics.

Motorsport
In contrast to his rival Enzo Ferrari, Ferruccio Lamborghini had decided early on that there would be no factory-supported racing of Lamborghinis, viewing motorsport as too expensive and too draining on company resources.[citation needed] This was unusual for the time, as many sports car manufacturers sought to demonstrate the speed, reliability, and technical superiority through motorsport participation. Enzo Ferrari in particular was known for considering his road car business mostly a source of funding for his participation in motor racing. Ferruccio's policy led to tensions between him and his engineers, many of whom were racing enthusiasts; some had previously worked at Ferrari. When Dallara, Stanzani, and Wallace began dedicating their spare time to the development of the P400 prototype, they designed it to be a road car with racing potential, one that could win on the track and also be driven on the road by enthusiasts.When Ferruccio discovered the project, he allowed them to go ahead, seeing it as a potential marketing device for the company, while insisting that it would not be raced. The P400 went on to become the Miura. The closest the company came to building a true race car under Lamborghini's supervision were a few highly modified prototypes, including those built by factory test driver Bob Wallace, such as the Miura SV-based "Jota" and the Jarama S-based "Bob Wallace Special".

Marketing
Brand identity
The world of bullfighting is a key part of Lamborghini's identity. In 1962, Ferruccio Lamborghini visited the Seville ranch of Don Eduardo Miura, a renowned breeder of Spanish fighting bulls. Lamborghini, a Taurus himself, was so impressed by the majestic Miura animals that he decided to adopt a raging bull as the emblem for the automaker he would open shortly.

Vehicle nomenclature
After producing two cars with alphanumeric designations, Lamborghini once again turned to the bull breeder for inspiration. Don Eduardo was filled with pride when he learned that Ferruccio had named a car for his family and their line of bulls; the fourth Miura to be produced was unveiled to him at his ranch in Seville

The automaker would continue to draw upon the bullfighting connection in future years. The Islero was named for the Miura bull that killed the famed bullfighter Manolete in 1947. Espada is the Spanish word for sword, sometimes used to refer to the bullfighter himself. The Jarama's name carried a special double meaning; intended to refer only to the historic bullfighting region in Spain, Ferruccio was concerned about confusion with the also historic Jarama motor racing track.

Licensing
Automviles Lamborghini Latinoamrica
Automviles Lamborghini Latinoamrica S.A. de C.V. (Lamborghini Automobiles of Latin America Public Limited Company) is an authorized distributor and manufacturer of Lamborghini-branded vehicles and merchandise in Latin America and South America.

In 1995, Indonesian corporation MegaTech, Lamborghini's owner at the time, entered into distribution and license agreements with Mexican businessman Jorge Antonio Fernandez Garcia. The agreements give Automviles Lamborghini Latinoamrica S.A. de C.V. the exclusive distributorship of Lamborghini vehicles and branded merchandise in Latin America and South America. Under the agreements, Automviles Lamborghini is also allowed to manufacture Lamborghini vehicles and market them worldwide under the Lamborghini brand.

Automviles Lamborghini has produced two rebodied versions of the Diablo called the Eros and the Coatl. Automviles Lamborghini plans to start producing auto parts in the Argentine province of Santiago del Estero in 2011, followed by production of cars in 2012.

References

  • DeMatio, Joe (May 2003). "Lamborghini's Big Four-O". Automobile (Ann Arbor, Michigan: Source Interlink Media). ISSN 0894-3583. Archived from the original on 10 August 2012. Retrieved 10 August 2012.
  • Henshaw, Peter (5 August 2002). Illustrated Directory of Tractors (Paperback ed.). London, England: Salamander Books. ISBN 978-0-7603-1342-8. Retrieved 31 July 2012.
  • Holusha, John (24 April 1987). "Lamborghini Goes to Chrylser". The New York Times (New York City, New York: The New York Times Company). ISSN 0362-4331. Archived from the original on 11 August 2012. Retrieved 11 August 2012.
  • Ireson, Nelson (12 February 2010). "Lamborghini Builds 4,000th Murcielago". MotorAuthority. High Gear Media. Archived from the original on 12 August 2012. Retrieved 12 August 2012.
  • Jolliffe, David; Willard, Tony (19 September 2004). Lamborghini: Forty Years (Hardcover ed.). St. Paul, Minnesota: Motorbooks International. doi:10.1007/b62130. ISBN 978-0-7603-1945-1. Retrieved 3 August 2012.
  • Lawrence, Mike (7 October 1996) [1991]. A to Z of Sports Cars, 1945–1990: The Encyclopaedic Guide to More Than 850 Marques and Thousands of Models (Paperback ed.). St. Paul, Minnesota: MBI Publishing Company. ISBN 978-1-870979-81-8. Retrieved 5 August 2012.
  • Lewin, Tony (25 December 2004). The Complete Book of BMW: Every Model Since 1950 (Hardcover ed.). St. Paul, Minnesota: Motorbooks International. ISBN 978-0-7603-1951-2. Retrieved 2 August 2012.
  • Lyons, Pete; The Auto Editors of Consumer Guide (9 June 1988). The Complete Book of Lamborghini (Hardcover ed.). Woodstock, New York: Beekman House. ISBN 0-854-29735-9.
  • Mitchel, Doug (2006) [2005-10-20]. Collins, Tom, ed. Supercars Field Guide (Paperback ed.). Iola, Wisconsin: KP Books. ISBN 978-0-89689-227-9. Retrieved 3 August 2012.
  • Neher, Jacques (9 February 1994). "Toy or Supercar for Asia?". The New York Times (New York City, New York: The New York Times Company). ISSN 0362-4331. Archived from the original on 11 August 2012. Retrieved 11 August 2012.
  • Sackey, Joe (15 November 2008). The Lamborghini Miura Bible (Hardcover ed.). Dorchester, England: Veloce Publishing. ISBN 978-1-84584-196-6. Retrieved 5 August 2012.
  • Welsh, Jonathan (5 November 2010). "Lamborghini Marks The End Of Its Murcielago Supercar". The Wall Street Journal (New York City, New York: Dow Jones & Company, Inc). ISSN 0099-9660. Archived from the original on 12 August 2012. Retrieved 12 August 2012.
  • Winterbottom, Jo (10 June 2009). "Lamborghini sees no recovery until 2011". New York City, New York: Thomson Reuters Corporation. Reuters. Archived from the original on 12 August 2012. Retrieved 12 August 2012.
  • Wood, Jonathan (23 February 1993). "Obituary: Ferruccio Lamborghini". The Independent (London, England: independent.co.uk). ISSN 0951-9467. Archived from the original on 4 August 2012. Retrieved 4 August 2012.
  • Woodyard, Chris (17 December 2010). "Lamborghini launches its 4,000 series Murcielago". USA Today (New York City, New York: Gannett Co. Inc). ISSN 0734-7456. Archived from the original on 12 August 2012. Retrieved 12 August 2012.
  • Filippo Perini ci racconta il design della Lamborghini Aventador [Filippo Perini discusses the design of the Lamborghini Aventador] (Streaming video) (YouTube) (in Italian). Rome, Italy: Edimotive S.r.l. 28 April 2011. Retrieved 14 August 2012.
  • "Lamborghini". Museo Storico Gruppo SAME Deutz-Fahr. Gruppo SAME Deutz-Fahr. 2012. Archived from the original on 4 August 2012. Retrieved 4 August 2012.
  • "Lamborghini Latinoamrica quiere radicarse en Santiago del Estero" [Lamborghini Latin America wants to settle in Santiago del Estero]. La Gaceta (in Spanish) (San Miguel de Tucumn, Argentina: La Gaceta). 11 December 2010. Archived from the original on 2 August 2012. Retrieved 18 December 2010.
  • "Principales clusulas de los contratos con USA e Italia" [Main Contract Terms between USA and Italy] (JPG). lamborghini-latinoamerica.com (in Spanish). Automviles Lamborghini Latinoamrica S.A. de C.V. 5 August 1995. Archived from the original on 2 August 2012. Retrieved 2 August 2012.

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